Having a social media presence has become a no brainer for brands big and small. With Instagram specifically being one of the largest and fastest-growing, it’s no surprise that 75.3% of US businesses are expected to use the app in 2020. With 1 billion users on Instagram, the opportunity to market to new people and create meaningful connections is HUGE! By posting quality content not only to your feed, but also your story, you’re able to work with the algorithm to increase awareness, engagement, and gain new customers.
You just got the hang of social media marketing by posting consistently to your feed and now there’s more to do…? No worries! We have 5 easy ways you can create killer Instagram stories that will drive your brand to greatness.
Showcase your Brand Values + Culture
Instagram stories are the perfect place to utilize your “less than perfect” content. When wondering if, and what they should post themselves, we tell our clients simply “There are no bad stories”, so get posting! Posting things like behind the scenes, product reveals, and company culture shows followers the authentic and relatable side of your brand. These insights are essential in social media marketing by creating deeper connections that translate into loyal customers who not only purchase, but spread the word! 62% of people say they have become more interested in a brand or product after seeing it in stories.
Use Those Stickers
Instagram stickers allow followers to engage with a simple tap and increase story performance 83% of the time. This increased engagement alerts Instagram that your account is active in the community, and your content should be reaching more eyes! Plus, Instagram loves to see accounts taking advantage of all the features the app has to offer (more brownie points for that algorithm ?). Some stickers can even provide insights on your consumers and encourage direct messages which will drive traffic through the roof.
Location Tags + Hashtags
Adding a location tag and/or hashtag to your Instagram story allows you to reach thousands of people in your region with similar interests. Essentially, you’re able to reach your target audience without spending the big bucks on paid advertising! We recommend using local landmarks or city names along with your brand location to become more discoverable. For example, if you’re a dentist office in Bloomington, Minnesota you would want to tag the city Bloomington, your office, and maybe a wellness hashtag. You can also hide these tags to keep your design simple and clean by making them the same color as your background or hiding them under emojis or gifs! Which brings us to our next tip…
Use GIFs + Emojis
GIFs and emojis allow your brand to show off its fun personality without disrupting your carefully crafted feed. Keeping your stories fun and entertaining will keep your followers coming back for more. If you want to keep your stories relatively branded, you can get approved for your own giphy brand account. This allows you to create and upload your own gifs with branded colors, fonts, and phrases!
One major advantage to posting stories, is the lack of competition. Brands post to their stories only 2.5 times per week compared to 1.5 times per day on their feed! Today’s feed algorithm makes it difficult to have your content seen, but by posting quality stories frequently, you have a better chance of reaching your audience! After spending all this time on your stories, you may be sad to see them disappear after 24 hours… BUT this is where story highlights come in handy. Choose a few categories that people may want to frequent whether that highlights your culture, new products, behind the scenes work, or FAQs! This allows people who are visiting your account for the first time to get a snapshot of who you are and what to expect from your account.
Get started now! Like we said before, there are no bad stories. Need more reasons?
- 300 million people are daily story users. Woah.
- 50% of business on Instagram have made a story. Now is the right time to join in before it becomes oversaturated. PLUS, you know the best practices!
- 20% of stories posted by a business result in direct user interaction!
- 33% of the most popular stories are actually those posted by businesses.
While growing your Instagram presence is tough, following these simple hacks will help you become a social media rockstar in no time!