Running your small business website and increasing site traffic can be tough. You’ve taken the right steps with UpCity, tackling your own small business SEO and (hopefully) using our members-only Help Center and free SEO report tool to improve your ranking.
Last fall, we ran a successful webinar on 3 Key Steps to get Ranked in Search Engines which focused on keywords, onsite optimization, and link-building. These are core to any successful SEO campaign but what are other ways to grow your business online?
1. Add Quality Content
Adding quality SEO web content is one of the best ways to boost traffic. Search engines are in the business of trying to find fresh content to feed the millions of people searching each day…help them find you by writing unique and relevant content on a regular basis. Always incorporate your keywords which ‘tells’ the search engine about your product or service and expertise in the industry.
SEO blogging is an effective and easy way to add fresh content. It also allows you to engage and listen to your customers which is always good for business. If your content is strong enough, others will link to it which brings new visitors and traffic. The Content Marketing Institute offers fantastic resources and free content marketing templates for those just starting out. See, now they have a link back to their site, quality content rocks!
We’ll be going more in-depth on what is content and how to create content in the future. Be sure to check back or sign up for our feeds.
2. Use Social Media
The use of SEO and social media has exploded in recent years. Biggies like Facebook and Twitter dominate the space but it seems everyday there’s a new social media channel helping people and businesses connect. How we use them is constantly evolving but one thing is for sure, online connections are her to stay. Recently, ways to use social media for business has become more clearly defined:
- Reach out and engage with your customer to increase loyalty and brand awareness. Comment on others, share and connect, and ALWAYS respond to any customer post.
- Post links back to your new content/blog so that search engines and people can find you. Whenever you post something new, be sure to let customers know, your reach is much broader when accessing friends and other networks.
There is a huge number of options for social media channels, start slow and pick a few where your customers are engaged. This might be an industry-specific channel or focus on the big ones such as Facebook, Twitter, and/or Linked In. The best advice is just to get started, learn as you go, and remember to use manners just as you would in person.
Starting a pay-per-click (PPC) marketing campaign is another way to generate traffic to your site. While this may seem little odd to promote on a site about do it yourself seo, it’s a good option especially if you are in a competitive business where it is very difficult to land on page 1 for your targeted keywords.
Another nice thing about a paid search campaign is that it can start bringing in traffic almost immediately. You will have to pay for each visitor that clicks through to your site but you control the costs and can budget accordingly. Diversified and integrated marketing campaigns are always the most effective.
4. Go Local
Are you a locally focused business? Right now the search engines favor your business in search results. Be sure to include a physical address on your site and complete listings for large local directories as outlined in the DIYSEO program — Google + Local, Bing Business Portal, Yahoo Local — to name a few.
5. Buy Display Advertising
Purchasing advertising on other relevant sites can also be a good way to bring in extra traffic. There are probably a number of other blogs and sites about similar topics, regardless of the industry. While not overly expensive, depending on the site, it is a bit more labor intensive and tends to have a lower ROI.
A bonus tip for those that made it through to the end…
6. Alway, always include your web address on all customer touch points. This includes business cards, show signage, email signatures, car wraps, and any other form of marketing you undertake.
Do you have a story about how you increased traffic to your site? Let us know, we’d love to hear from you.