LinkedIn is a great platform for not only personal development and connections but for your business, too! Unfortunately, growing your audience and getting engagement for your company profile can be challenging if you’re starting from scratch. So, what can you do to achieve organic engagement?
Follow the tips below and you’ll start to see your engagement numbers increase!
1. Create a Plan
Before you do anything with your LinkedIn company profile, you’ll want to create a plan and set goals. Ask yourself these questions:
- What is the goal of your profile?
- What type of engagement do you want to see?
- What content performs well?
- What does your audience engage with?
- How does your LinkedIn profile tie back into your other social and business goals?
By asking yourself these questions, you’ll be able to create a plan that aligns with your business goals. Taking a step back and evaluating your profile also allows you to look at the big picture, rather than focusing on each individual post you make.
2. Post Consistently
Just like any other social media platform, you’ll want to create a cadence for posting. However, this doesn’t mean you have to post three times a day every single day. Posting five to seven times a week is a good starting point. You’ll also want to look at your analytics to see what days and times are best to post.
If you receive the most engagement in the morning, then start posting around that same time. If you know people are engaging with your content at that time, be consistent so your audience will keep coming back for more.
If you aren’t sure what time is best to post, it’s okay to experiment with your posting times. Or maybe you notice certain types of posts get more engagement than others. If so, keep track of the posts that are performing well and posts that are underperforming. Perhaps your audience isn’t engaging with that content because of the time it’s posted, or they simply aren’t interested in the content in general. Either way, low engagement is an indicator that something isn’t working and it’s time to rethink your strategy.
3. Keep Your Audience on the Platform
It’s safe to say that most social media channels have the goal of creating awareness for their brand or trying to drive traffic somewhere else, including blogs, websites, etc. Well, what if I told you that you can increase your engagement on LinkedIn by keeping your audience on the platform?
If you want better engagement, create content on LinkedIn by creating short stories! In a LinkedIn post, you get 1,300 characters to tell a story. You also have the ability to upload documents directly to a post, which will become a PDF once the post is live. If you truly want to increase your engagement, put your thoughts into a post instead of leading your audience to a blog on your website. Of course, leading people to your blogs and website isn’t a bad thing, but LinkedIn can be a great tool to utilize for shorter pieces of content. Not only will you get more organic engagement, but you’ll increase your followers, too!
4. Share Posts to Your Personal Profile
This may not seem like it will directly affect your organic engagement immediately, but it is beneficial. By sharing your business page’s content on your personal page, you’re putting that content in front of all your personal connections. This exposure helps you attract new audience members, which in turn helps with your engagement rates.
You should be encouraging everyone in your company to share and engage with the content you’re posting on your business LinkedIn profile. Having your employees share the content also means that they’ll know what’s going on with your company, and that’s at the minimum (hopefully they’ll retain that content, too).
5. Use Hashtags
LinkedIn may not seem like the place that you should be using hashtags, but they can be helpful when looking for trending topics and to increase engagement. Hashtags can guide other LinkedIn members to discover your posts and join in on relevant conversations. However, hashtags on LinkedIn shouldn’t be overused. For example, on Instagram, it’s ideal to use nine hashtags to receive the most engagement but using that many on LinkedIn can look spammy. Try to stick to five hashtags or less for each LinkedIn post you create.
Bonus Tip: Don’t forget to mention LinkedIn users in your post if the update is related to them! Most likely, they will comment or share the post, which can also increase engagement.
At the end of the day, creating organic engagement on LinkedIn isn’t as difficult as it might seem. Remember, the first step is to create a plan and set goals. Once you have that taken care of, make sure you’re posting consistently, keeping your audience on the platform, sharing posts to your personal profile and using hashtags. Just with any social platform, receiving organic engagement may take some time, but If you follow these tips, you’ll be on your way to success!