A bad website can frustrate users, hurt your business, and prevent you from getting new customers. A website is often the first impression people have of your business, and 48 percent of people say that a website’s design is the number one factor in determining the credibility of a business.'A bad website can frustrate users, hurt your business, and prevent you from getting new customers.' - Sandy Rowley, Reno Web Designer Click To Tweet
Redesigning your website might seem complicated, but there are a few ways you can break down the process and make it feel more manageable. Keep reading to learn more about what you need to do before you start redesigning a website.
What To Do Before Designing a New Business Website
The thought of creating a new website might give you a headache, especially if you don’t have a design or marketing background, but the process doesn’t have to be too difficult if you manage the project properly.
To help you get started, here are five things you must do before you redesign your company website:
1. Research and Gather Inspiration
Even if you’re working with a professional design firm, you’ll need to bring some design wishes and ideas to the table.
Take a look around at what your competition is doing and take note of what you like (and don’t like) about their websites. You can also browse around online and pull inspiration from other sources, like Pinterest or Behance.
2. Identify Key Problems You Want to Fix
The design and look of your website are important, but it’s usability that’s going to make or break your new site. Once you’ve figured out the overall look and branding of the website, make sure you identify some critical problems that you want to fix going forward.
Does your old website lack a contact form for customers? Do the pages load too slowly? Are there too many words on each page? This game plan will help you move forward and ensure that your new website is an improvement from the last.
3. Create a Strict Timeline
Redesigning a website takes a long time, so you need to be realistic with your expectations. Even though you know it will be a process, you should have specific goals set to keep yourself on track.
When you work with a professional design firm, one of the first steps will be determining a timeline that works for all parties.
4. Make Sure The Design Is Responsive
Responsive design is a big trend in website development right now because more and more people aren’t using traditional desktop computers to browse the internet. A user could find your site from their smartphone, watch, or tablet. Your website should look just as nice and work just as well on every device.
5. Test the Design With Potential Customers
Don’t be afraid to test drive your design with friends, family, and other potential customers before you launch the website. Asking for constructive feedback will help improve your design, and they might catch bugs you didn’t see yourself.
Designing a business website is a long and complicated process. The best thing you can do is work with an expert web designer with a long history of delivering excellent results.