Video is rapidly becoming crucial for businesses big and small to thrive. As consumers demand engaging content, more businesses (85% to be exact) have jumped on the bandwagon of moving visual content! And from the pool that doesn’t currently use video, 59% said they’re making moves to in 2020. Video content can be a sizable investment, but it’s more accessible and versatile than ever. Consumers are more captivated by video than any other visual advertisement, and these 4 types of video will be a great first step in creating connections for your brand.
The perfect video to begin your visual adventures is a brand anthem. Anthems allow you to tell your story while giving your audience a chance to understand your product or service and identity. Now, more than ever, consumers care about where, what, and who the brand is and how they may potentially connect with it. In our experience, the anthem is a great tool in establishing the most important messages of your business while providing a summary of what your hopes and dreams are. Imagine sending potential business leads to your website, where you know they will find a well-refined and informative video description of what it is you do best! It’s also very useful on social channels such as Insta, Facebook, and Linkedin. It is meant to be a piece with a long shelf life, and will be a useful marketing tool for years to come. Plus, adding it to your website can boost your conversion rate to 86%!
If you’re not already familiar, vlogging is slang for “video blogging.” So hip, right? Much like the anthem, consumers love vlogs because they allow for an authentic insight into your brand on a more frequent basis. It is no surprise that research shows that 44% of internet users watch vlogs each month! Vlogs are a super easy way to educate and entertain your consumers simultaneously, as well as stay connected. Remember when blogging was all the rage? Well step aside, because vlogging is just as easy BUT more engaging for your audience. While it’s very possible to DIY your vlog, consider hiring a professional crew to help you nail the strategy, create a more polished look, and best promote your videos.
Do you have a product or service that is new-to-market or a little difficult to explain? Explainer videos are a perfect tool to, you guessed it, explain your business while showing off your personality. In 2020, 72% of people will choose to watch a video over reading something. It makes sense to illustrate your brand through visuals rather than a lengthy text article. Also, it is a fun way to add flair, logos, and brand assets to further create brand awareness. AND listen to this… video viewers retain 95% of information while text readers only retain 10%… Uffda! Try creating a sponsored social ad featuring your explainer, and watch your brand awareness soar!
Social Shorts (example)
Social shorts are quick, attention-grabbing videos that usually highlight a product or service in a short amount of time on social media. While social shorts typically have the shortest digital life, they are imperative in engaging the ever-shortening, consumer attention spans. Because of their nature, social shorts are a chance to be creative, fun, and bring awareness to special offers. Research shows that video outperforms images on social media with 2x the amount of clicks, 25% more conversions, and 47% higher CTR. We love shorts because shorter video = higher engagement = more awareness to your brand!
We get it, video is a substantial investment of your time and money, but so is the return of investment. Partnering with a video crew that understands your brand, creates quality content, and helps with deployment is an investment that will be worth it in the long run. Tell your story and start your video adventure with these video types to really kick off your 2020!