Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on the UpCity Daily Tips Blog.

To access our database of questions or ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

Question 1: Could you explain what Klout is?

Our Response: Klout has scored more than 400 million users to date, and it’s popularity shows no sign of stopping. Passionate Klout influencers generate about four times as many retweets than normal social media users. So what does this all mean? Klout is a successful measurement system for social media influence. Klout influence is scored between 1 and 100, and this number changes on a regular basis. A user’s Klout score encompasses hundreds of important signals, such as your engagements with others and number of reactions from your shared content. Your involvement in social networks also adds into the Klout equation (Facebook, Google+, LinkedIn, FourSquare, Blogger, WordPress, Flickr, Tumblr, Instagram, Twitter, and more are being added every day).

These components together demonstrate how social influence is becoming more prevalent in the world of marketing. Small businesses can create content and engage with users in order to increase their Klout and gain web traffic. In fact, a recent partnership with Bing allows “Klout Experts” to earn higher rankings on Bing search engine results pages. In addition, Klout recently launched Klout for Business, a platform to help businesses manage their influence and gain reach.

Question 2: I’m a local realtor and would like to add an archive of a lot of pages to my site. Is this something that would be bad to add, and when should I stop? I’m worried about getting a penalty from Google but think it’s important to add this to my website.

Our Response: It is not bad to add archives to websites. In fact, Google encourages archives as long as there is no content duplication, low quality text, or suspicious work going on. You should also make sure that a large number of pages (when thinking about hundreds or thousands) are not being released at the same time, which might send a negative alert to Google. As long as you add the archived pages throughout a period of time, you should have nothing to worry about. Overall, there is no specific upper limit for how many pages to add on. However, we’d advise you to make sure the archived pages are clearly organized based on category or chronology. Users should be able to navigate through your content easily.

Question 3: I was wondering if anyone has tips that may help in pushing down old review links to my website. The reviews were posted by a competitor years ago and still seem to be sticking on the first page of Google. Any and all tips welcome.

Our Response: UpCity members can read the answer to this inquiry, as well as many others, in the UpCity Ask the Expert Help Center. Members are encouraged to ask their own online marketing questions for their business, and our inbound marketing experts are on call to respond to all those questions.

Tap into our community of experts today! If you’re curious about online marketing or SEO, consider signing up for a free trial of UpCity. If you’re already an UpCity member, you can access the Ask the Expert area here and the general Help Center here.