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Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing and social media.

This week, we have the latest and greatest news on inbound marketing this September. One of the most interesting stories is regarding the use of Facebook hastags. Formerly thought to increase discovery of new stories on the platform, they’ve recently been uncovered as less than optimal (story below). Let’s hope their new ‘Pages to Watch’ feature fares better.

Now let’s get down to business with our recent roundup!

Search Optimization

If you have an e-commerce business, Point Blank SEO explains why it is important to build links to deeper pages rather than to the surface-level home page. Learn to drive revenue by moving the customer directly to the product in this blog post.

We’ve come so far as inbound marketers and SEOs, all the way up to an age of personalized search results. How has searching for personalized data changed the way we market to our potential users? Moz explains this new era.

How does the inclusion of mobile search affect regular search? The Conductor Blog writes on Google’s new Keyword Tool data and how this could modify your research for high traffic, high density keywords.

As Google updates its search algorithms, some links are bound to get tagged in the fray. Jason Mun writes about his experience with a client’s YellowPages link flagged for being ‘unnatural’. Click through for the rest of the story.

Social Optimization

Facebook produced quite a stir when it announced the arrival of hashtags to the social network giant. Little did people know that the new hashtags feature would end up doing next to nothing for their traffic. Read this article from EdgeRank Checker for the full report.

Google, Google Plus, and semantic search are three of the largest topics on marketers’ minds. How does this specifically apply to your business? Ray Hiltz shares his thoughts on why these subjects make a difference.

Finding trouble connecting with people you admire? Or worse, is it difficult to pinpoint who you want to help? Adam Connell shows six Twitter tools that will make your networking skills more potent.

For some Google+ users, increasing your follower count from one to 1,000 is a massive feat to accomplish in one year. For others, 80,000 followers in four months is a planned strategy that works. Glenn Gabe puts things into perspective in this very detailed post.

Local Optimization

Understanding the concepts of Google Plus Local surely takes some dedicated effort. For beginners, Kris Jones takes you under his wing to introduce the fundamentals of Local SEO (LSEO).

Paul Sanders presents the best ways to tailor your blog for local search. What you will find are eight specified categories for your business to improve and practice. Well worth the read!

Local search is becoming more and more ingrained in our mobile devices. This SEO strategy is largely apparent when apps are created to sync mobile ads with in-store visitors. Stephanie Miles demonstrates tools for measuring in-store visits driven by mobile advertisements.

Email Marketing

Outreach emails can be difficult to compose without the correct templates. Moosa Hemani writes a helpful article on composing responses through effective outreach. Watch as he breaks on an entire email example to great effect.

Frequently asked questions about email marketing are certainly on everyone’s mind. Rest assured, the Official Mad Mimi Blog has you covered. Browse the answers to top email marketing concerns you’ve probably thought about as a business owner.

Ted Marshall releases a series on the essentials of email marketing. Get right into this week’s blog post on Part 3: Engagement. You may quickly learn that personalization, segmentation, and social media are key aspects of any email campaign.

Mobile Optimization

Mobile advertising is a huge buzzword these days. However, whereas many businesses put themselves on a standard position in mobile, you have to actively use the platform and optimize it to your benefit. Adam Shain writes about the good of using mobile advertising to the fullest.

The present and the future of mobile search lies at the fingertips of small businesses and large companies. It is important to take advantage now and become an early adopter while the going is still easy. Jeremy Hull announces what he perceives as the future of mobile.

Content Marketing

Despite what you may think, it is difficult to create content for the “About” page on a blog. The “About” page specifically forces you to narrow down your focus in a way your audience will understand. While there isn’t a right or wrong method to compile an “About” page, Chris Dyson comes pretty close to teaching how.

Interested to learn about Facebook’s content strategy? CS Forum shares a great interview with Jonathan Colman, content strategist of Facebook.

On the watch for a roundup of the greatest content marketing strategies you can find? Webby Thoughts put together a great compilation of resources you can apply to any business.

If you are curious about the opinions of veteran content marketers, this blog post is ideal. Seoteky opens the floor to eight regular marketers with experience in link building, and exemplifies several techniques to build links.

Conversion Optimization

It’s significant that some of us learn how to complete targeted lead generation from the start. Collaborative Growth Network provides a simple framework to get you moving in the correct path.

Do you often brainstorm ideas for a great call-to-action? Feel free to give your mind a break. Katie Saxon collects 750 call-to-action ideas, so you can experiment with each and every one of them. Give several a shot and see if they work!

Do you think you have what it takes to make your form fields convert? Unbounce debunks the myths surrounding common best practices. You may be surprised what modifications work against your businesses goal of growth.

Reputation Management

Denise Lu of Mashable puts out a fantastic infographic on how Yelp can help your business. Would you believe that 90% of Yelp users say positive reviews affect their purchasing decisions? See for yourself with this detailed infographic.

Check out a simple infographic by Trackur, demonstrating how one unhappy customer can access the rest of your prospective consumers on the web.