Email is a massive part of our everyday lives. It’s how we share information with our colleagues, keep in touch with our friends, and stay connected to our most useful services.
Most of all, email is an integral part of consumer identity. Without it, customers can’t successfully develop a correspondence with businesses, and would face difficulties in resolving their individual grievances. Despite the rise of social media, email marketing remains the only medium where effective long or short-form communication takes place.
With the rise of social media, talk of email marketing dying out or fading into obscurity has been occurring in recent years. In reality, email use has increased every passing year, with companies developing creative ways to utilize email and engage with their clients.
As you will soon find out in our reasons below, websites are looking to increase their email marketing budgets and take advantage of innovations in email marketing this year. We’ve compiled 25 expert perspectives and stats below that will convince even the most skeptical of the bright future for email marketing!
Let’s jump right into our top 25:
1. The number of worldwide email accounts will increase from 3.9 billion email accounts in 2013 to 4.9 billion accounts by the end of 2017, and will see an average growth rate of more than 6% over the next four years.
We highly recommend taking a look at this entire post, but the above statistic jumped out at us the most. Rest assured, email isn’t going anywhere but way up! Unless a killer email app comes out (never say never), the future looks bright.
2. Email will adapt to your platform of choice using responsive design.
Everything is moving to a mobile universe, and email is no different. In the future, companies won’t struggle with their emails rendering super small fonts or overblown texts. Email is going to be optimized no matter which platform you use.
3. The purpose of email is currently being redefined.
Email is still an excellent way of promoting content, whether it be social media content or from a blog. Companies must exercise their creativity in order to extract the appropriate value of email marketing.
4. Email marketing has an ROI of 4,300%.
It’s no surprise that businesses make money from email marketing. If it’s so successful, why would email marketing die out anytime soon? It may not be the hottest topic to discuss, but email still provides value that no other level of communication can.
5. More than half of all unique email opens (51%) occur on a mobile device.
We feel that this percentage is only going to steadily increase. It’s up to the marketers now to develop content that is both mobile-friendly and engaging to users while they are on-the-go.
6. Custom audiences are the future of email marketing.
As we’ve seen with most of the marketing industry over time, blasting out a one-size-fits-all marketing campaign yields much lower returns than a calculated segmented email push. Learn which specific audiences reside in your list, and the rewards will be innumerable for both you and your subscribers.
7. Not only does customization prove to lift revenue and transaction rates, Experian claimed personalized promotional emails had 29% higher open rates and 41% more click rates.
Humanize your brand more than email, and your business too can reap the rewards. It is important to keep in context the amount of information that the average person gets pushed on a daily basis. Make your message stand out through personalized content and subject line.
8. 91% of consumers check their emails once a day.
Nearly every user checks his or her email once per day. Think about how many people check their inbox multiple times throughout the day. Time to test the times of your open rates and react!
9. 58% of marketers plan to boost their email marketing budgets this year.
Email is still a fruitful ground for experimentation, so it’s a no-brainer that email marketers are investing into seeing the potential of email.
10. Email marketing is going to integrate with other marketing channels.
We’ve already talked about social integration, but what about video integration in email? Maybe this will provide other ways to subscribe via email. You never know.
11. 44% of companies say increasing email engagement was one of their top priorities this year.
Larger companies are noticing the positive outlook for email marketing, as it’s one of their top priorities in 2014. We’re betting it’s a smart decision.
12. Businesses are experimenting with texting and SMS.
What if you could respond to an email with a text message or receive an exclusive deal from a business through text? This is already starting to happen, and we can’t wait to see where other businesses take this.
13. Sales from email marketing has quadrupled since 2009.
Don’t shut off your website’s email subscription service just yet! Sales via email have not stopped rising, and it is clear that your business stands to greatly benefit from its use.
14. Optimize your email content based on your audience’s location.
Local optimization is a huge point of interest for small businesses. Harness the locations of email subscribers to curate content specifically for them.
15. You can make your business’s marketing stand out from the crowd.
A lot companies, despite realizing the importance of email, don’t take steps to improve the experience. Make your marketing stand out in ways your competition isn’t.
16. There is a huge potential for big data transparency in email marketing.
There is a lot to be learned when you get a deep look at who is subscribing, why they unsubscribed, where they are located, etc. This is a massive opportunities for companies to learn from and research their customers.
17. More emails will be delivered this year than ever before.
Businesses and customers are sending emails. Until something more efficient comes along, this won’t change anytime soon.
18. 77% of people prefer to get permission-based marketing communications through email versus other methods.
This statistic should signify yet another reassurance to marketers that customers like email communication that is willingly subscribed for. Keep providing value on your end, lest those same customers willingly unsubscribe.
19. Email is an opportunity to test your relevance.
Businesses have the opportunity to offer relevant knowledge to their subscribers, which might be different than content offered on a blog or social media. It’s simply a more efficient way to test the value of your content.
20. Communication is even easier in email with this special feature: click-to-call.
Click-to-call is jumping from ads to emails as well. Subscribers significantly benefit from this excellent immediacy of communication software.
21. Social buttons add “social” to your email communications.
Social media is evolving right before our eyes, and integrating it into email can only grow email’s influence. The next challenge? Make that email worth sharing.
22. Email exclusive offers still drive traffic and sales.
Information wants to be free, but people still want information that no one else can easily acquire access to. This is why email exclusive offers still drive plenty of revenue and traffic.
23. Emails are continuously becoming more image-based.
Consumers love their GIFs and images, and email marketers are taking note. Images create a dramatic impact on email open/click rate, according to MailChimp.
24. Gmail one-click unsubscribes greatly benefit email marketing.
If you are worried about the number of spam entering your customer inboxes, Gmail’s one-click unsubscribe feature is a sign of things to come. Users will now have the power to opt out of any message they want; all the more reason for companies to step up their game in the quality of their email content.
25. Email remains one of the best ways to capture leads.
If your content is valuable enough to users, they will connect with your business and you can upsell them via email. Businesses often require email addresses to access higher quality content. This smart practice won’t be going out of style for some time.
And there you have it! We hope you enjoyed our 25 reasons email marketing continues to be relevant. We are certain that most items were covered, but let us know if some email innovations may have been overlooked in our comments section!