Search Engine Optimization

Despite how long it’s been around, SEO is still fairly misunderstood by people who don’t actually do it for a living. Alexandra Tachalova debunked six myths about SEO at Entrepreneur.com this week.

Google Webmaster Tools is a thing of the past. Meet Google Search Console – the renamed and reinvented Webmaster Tools. Google says the change reflects the fact that there are many, many people who use the tool who aren’t strictly webmasters, coming from a variety of backgrounds and disciplines. Read the official announcement at the Google blog.

If you’re a developer who works with an SEO team, or an SEO pro who works with developers, then the new Web Developer’s SEO Cheat Sheet 3.0 over at Moz will be an invaluable resource for you. It’s been updated with information on schema and rich snippets to reflect changes in the search world.

 

Social Optimization

Another exciting update from Google this week: Tweets are now searchable in the Google mobile app.

Despite some content marketers expressing initial concern over the new Facebook Instant Articles program, HubSpot’s Joe Chernov thinks there’s no need to worry. His argument is that Instant Articles isn’t the result of big advertisers taking over the Facebook feed, but rather a response to user behavior and user demand. What do you think?

LinkedIn can be a very valuable platform for professional brands. Are you making the most of your personal profile or business page on LinkedIn? Lisa Larter has five ways to increase your visibility on LinkedIn over at Social Media Examiner.

If you’re using social listening, then you know it’s a great tool for evaluating online sentiment and buzz analysis, among other objectives. But did you know that you can also use social listening to target potential clients and develop leads? Natalia Chrzanowska tells you how at the Brand24 blog.

 

Local Optimization

Ricky Brundritt, the Bing Maps Senior Program Manager, has some tips for exporting your Google “My Maps” information to populate your “My Places” on Bing. You only have until June 1st to download your data from My Maps, so anyone who wants to make the move should do so soon.

Localized SEO often puts too much focus on bigger, more populous cities, at the expense of traffic opportunities from smaller cities nearby. Michael Yurechko at The Magistrate has some compelling reasons for making room for smaller cities when optimizing local-focused landing pages.

How can franchises work around the problem of one brand and multiple locations? Will Scott has some answers at Search Engine Land.

 

Conversion Optimization

Conversions are everything for ecommerce websites. Marketers with stagnant conversion rates will benefit from Magento’s 10 tips for optimizing an ecommerce website’s conversion rate.

There’s always room for improvement in conversion optimization. Are your calls to action doing the job? If conversion rates aren’t where you want them to be, then it may be time to take a closer look at your CTAs. Dusti Arab has a few ways you can improve your calls to action at InstaPage.

If you’re going to invest time and resources into A/B testing, then make sure you’re doing it right. Get started with iterative A/B testing over at the ConversionXL blog, where you’ll find some very interesting case studies.

Not every landing page design is a winner. Stephanie Saretsky walks us through some recent landing page design trends that aren’t worth the hype in a new podcast episode.

 

Content Marketing

We all know that quality content is important. But unless your content is really delivering value—educating, entertaining, or converting—then it’s probably not worth the time or money spent to get it written. At Inbound.org, Brian Lang has five ways to ensure that you’re producing high-quality, high-value content.

How do you build a blog that stands out from the millions of other blogs out there? The Internet is a sea of content, and if you want to ensure yours is reaching your target audience, then you’ll need to put in the work to create unique content and promote it. Ramona Sukhraj highlights four lessons from Copyblogger’s Chief Copywriter at Impact Branding & Design.

Most bloggers know by now that it’s not only an expectation of their readers that they’ll have images and visual aids in their posts, but that it’s also a pretty standard best practice. But most writers are so focused on what they do best—writing—that they don’t have the time (or the resources) to find or create images to accompany every post. Sujan Patel has a master list of 25 blogging image creation tools at Filament that is a great place to start creating a sustainable strategy.

Sujan has also put together a comprehensive list of content marketing tools at the Contentmarketer.io blog that runs the spectrum from keyword research to cold emails.

 

Mobile Optimization

Now that we’re a few weeks in, what effect did Google’s mobile algorithm update really have? Mark Munroe takes a look at the algorithm apocalypse that seems not to have happened—or at least happen the way that many had thought it would.

As the aforementioned mobile update approached, we were warned that any website that’s not ‘mobile-friendly’ would risk having pages fall out of favor in Google SERPs. If you’re considering a website redesign for any reason, Kyle Jasinski’s overview of six essential elements of a modern website redesign is a necessary read.

 

Email Marketing

15 email marketing experts have offered up their email marketing best practices and favorite strategies at NewsletterBreeze.com. Javier Sarda’s post is thorough, insightful, and definitely worth the read.

Despite popular belief (and the data to back it up) that email marketing is a valuable and effective inbound marketing strategy, new research from Venture Beat shows that the majority of email marketers aren’t using it to its full potential.

How can you use the intelligence you gather from your email marketing data to increase traffic and convert more qualified visitors? Laura Moisei at Fourth Source has some great tips.

 

Reputation Management

There’s a new browser extension that supposedly tells users how trustworthy a persona is online. By crawling various social profiles and other properties, the Karma extension determines a “karma” score of trustworthiness. Learn more about how it works from Adam Clark Estes at Gizmodo.

Is there anything more important to online consumers than price? According to a study in the Journal of Retailing, there is—a brand’s reputation. As Jonathan Crowl puts it at the Content Standard, “a high price isn’t a deterrent to many consumers, as long as it corresponds to a positive reputation.”