Search Engine Optimization

How have Google’s algorithm updates improved SEO? With higher content standards, less tolerance for spam, and clearer guidelines for marketers and webmasters to follow, Google’s actually made the Internet an (arguably) better place for SEOs to work. Adam Stetzer has the full write-up at Search Engine Watch.

Any time you build a new SEO campaign, you’ll need a smart keyword research strategy employing tools that you trust. Nick Eubanks at SEMRush has a step-by-step guide for building and then executing your keyword research plan.

Brian Barwig’s summary of SERP evolution over the years and the differences between local and universal organic search is a good read and a great resource for anyone starting out in SEO.

Writing for search engines and writing for humans: it’s a delicate balancing act that any SEO copywriter knows all too well. Catering to search engines is a reality of doing business online, but in the never-ending quest for the most qualified traffic, writing that appeals to your target audience is indispensible. Art Anthony examines both sides of the issue at CrazyEgg.

Social Optimization

Google may be phasing emojis out of search results, but they are still a popular and important component of how people connect and communicate on other platforms. Especially Instagram. Instagram users can now hashtag emojis, and search for content via emoji hashtags. This article on the Instagram Engineering blog discussing machine learning for mapping emoji semantics and usage is a fascinating read.

Are you on top of the platform updates, algorithm news, and new feature rollouts happening in the social media world in May? Melonie Dodaro has the eleven major social media changes happening this month that you need to know about over at TopDog Social Media.

Are you making the most of your LinkedIn presence? Osman Sheikh at has eight smart, easy ways to integrate LinkedIn features and tools with your B2B sales operation.

If you’re new to social media strategy for business, it can be difficult to know where to begin. Luckily for you, James Bovine at HootSuite has published six social media strategy templates this week, which include: a basic strategy outline, an audit template, editorial calendar and social media content calendar skeletons, a bulk upload template, and a convenient reference for social media image sizing.

Facebook’s new Instant Articles feature caused a lot of buzz this week. How does it work, and what does it mean for your social media strategy? Michael Reckhow has the details at the Facebook blog.

The popularity of photos and video sharing has driven a drastic increase in brand visibility on Facebook, according to a report by Simply Measured. Considering that many business pages have seen their organic reach whittled down to nearly nothing, this is heartening news. Martin Beck takes a closer look at the research over at Marketing Land.

Email Marketing

Marketing automation is a highly effective yet currently underused tool. Michael Shearer has a great post up at Net-Results that details the steps marketers should follow before investing in automation software.

Why do small businesses love email marketing? Ryan Pinkham has a roundup of 25 reasons at Business 2 Community. Did you know that 91% of consumers actually like getting promotional emails from brands they do business with?

Are you using triggers in your email marketing? If not, you probably should be. A recent post at the Retargeting blog details the differences between traditional and triggered emails, and how both can be utilized for email marketing success.

If you’re about to kick off an email newsletter or simply need to refresh your current strategy, this list of 15 email newsletter design samples by Carly Stec at Hubspot is a great place to find creative inspiration.

Content Marketing

Even the most beautifully written blog content isn’t worth much if no one sees it. Umar Khan has 10 suggestions for business bloggers to promote their content, grow a readership, and turn their blogs into valuable lead generation tools over at TechWyse.

Which publishers, and which kinds of content, are the most popular for linking? The Dutch Linkbuilder has a list of the 500 most-linked items and a handy infographic.

Analyzing your competitors’ digital content is a great way to discover opportunities and gaps in your own strategies. Doug Baltman at Conversioner has four ways to translate your competitor research into conversion optimization success.

Content marketer Lionel Valdellon has put together a list of the 10 tools he can’t live without. If you’re looking to improve your editorial processes (or build new ones) then this list is a good place to start.

Mobile Optimization

Did Google make another “phantom” algorithm update right after the mobile update? HubPages seems to think so. HubPages was one of the sites identified in SearchMetrics’ “winners and losers” list posted soon after the April 21st mobile algorithm update.

Many mobile device users take advantage of the convenience of voice commands, and that includes search. How does voice search behavior differ from text search, and how can you address those differences in user behavior in your own search marketing? John Gagnone has some tips at Search Engine Watch.

In all the hubbub over Google’s mobile update, you may have missed Bing’s. Read up on how Bing is defining mobile-friendliness, how mobile-friendly sites are designated in SERPs, and more at the Bing Blog.

Conversion Optimization

You’ve probably heard a lot about the Internet of Things and the rise of consumer products that offer additional functionality through their connection to the Web. But how will this network of products and consumers affect your company and your digital marketing? This article at takes a hard look into the future of shopping, digital marketing, and the Internet of Things.

If you’re using both traditional and digital advertising channels, then Kyle Lambert’s article at Seer Interactive is a must-read. Learn how radio, TV, social media and SEO can work together.

At the blog, Spencer Lanoue has 6 psychological triggers that you can take advantage of in your UX design to get users to convert.

Last, but not least:

B2C vs B2B marketing: what are the main differences? How do goals and strategies differ? In the latest episode of the Confessions of A Pink-Haired Marketer podcast, Sonia Simone tackles these questions and more.