25 Inbound Marketing Articles of the Week: January 30, 2015
Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more.
Day by day, your inbound marketing strategy gets tighter and more effective. These posts collected from across the web will help you get there! Enjoy the read:
- It’s clear that Google is making a big push to get sites mobile optimized. Since the end of 2014, Google has released several mobile updates, the latest of which involve sending penalties to webmasters that aren’t mobile friendly. In order to help you, Terence Mace puts out a complete guide to mobile SEO.
- Since search data is not provided in Google Analytics, website owners can still utilize the Search Queries Report in Webmaster Tools. The report enables you to see which queries under which your links appear in search engines (important for SEOs!). Barry Schwartz tells us about the opportunity to become an early tester for the improvements to the report.
- What defines “quality” content for the average SEO? You don’t have to be a remarkable writer, if that’s what you’re thinking. You don’t even have to write the content yourself. Nate Tsang presents the ultimate guide to SEO content creation in 2015.
- As an SEO agency, clients may look over several options before settling on a singular company to trust. In order to “close the deal” (for lack of a better term), it’s imperative that you invest in talking to your potential clients. Understand their needs and show them how you can help. Glen Dimaandal shares the other power tips for agencies in this post.
- SEO isn’t a hit-or-miss strategy that you can measure the results from. In fact, you can conduct experiments that increase your search engine visibility. AB testing certain SEO elements of your site is a great way to do this. Julie Ahn, a Pinterest engineer, shows us how to make data-driven decisions from these experiments with Pinterest’s SEO strategy.
- How much does your comment on a blog matter from an SEO perspective? And is it true that the more comments, the better? It’s very possible that social commenting and sharing, even within a blog post, have implications for SEO. Randy MIlanovic grabs a discussion regarding this topic and shares it for us.
- It’s no secret that social media is becoming more and more visual with the vast majority of social updates now incorporating images. Unfortunately we can’t just use the same images across our social platforms as each channel will display your visuals differently. Luckily this handy cheat sheet from Jamie Spencer has the latest image sizes for them all.
- The next generation of social media users are here! According to this post, teenagers tend to find YouTube one of the most useful and helpful social networks around (you may want to invest in video if this is your target marketers). This article by Andrew Watts explores the details.
- Local SEO remains an important aspect for business webmasters. Believe it or not, local search isn’t perfect in the land of Google. Case in point: spammy websites can still rank well (at least, for a short time before they’re canned by the behemoth), but focus on quality links to rank well and stay on top locally. Kristopher Jones shares more local strategies in this post.
- Getting listed in all the right places is key to local optimization. To get started, begin verifying your listings across multiple web directories. Max Minzer puts together a list of 20 local directories you can update with your business today.
- When building any sort of list, you have to keep in mind how your subscribers respond to your mailings. You may have a long list of subscribers, but if they don’t respond favorably to your messages (low click-thru rate, open rates, etc.) you may as well have no list at all. Do you know what your email subscribers want? Sherman Smith focuses us on the right things when considering email marketing.
- In this day and age, why do you think email marketing still matters? It’s because email remains one of the most intimate ways you can connect with users. However, it can be difficult to capture subscribers’ attention. The best way to remedy this is to continually test your email for maximum results. Ina Herlihy lists eight steps (with examples) to optimize emails.
- We’ve all been subject to popups that don’t offer much in terms of tangible benefit. Offering discounts or knowledge to visitors can go far in using popups to building your email list. Jamil Velji lists 12 ways to do this creatively.
- One of the most common mistakes when email marketing is overlooking simple fixes that seem small, but can rupture your open and click-thru rates by comparison. Overhyping your subject line is a fairly common mistake. You don’t have to treat your subject line like a Buzzfeed article headline — just be engaging and give value and people will open your messages. Danny Schreiber picks 20 more mistakes email marketers make in a post.
- How effectively can you manage your content marketing schedule across your marketing team? The key to this is to employing an editorial calendar and apps to oversee social content. Brightpod goes into more detail in a post.
- Content marketing and social media are very different things. Social media is more specifically for customer communication and engagement. Content speaks directly to your target customer with a carefully crafted message. Jay Baer further explains this concept right here.
- For those of you still wondering about the legitimacy of content can lay their concerns to rest. Companies all over have seen the massive value in content creation and marketing. For example, ADP developed a content marketing campaign, generating more than $1 million in sales within the first three months of its launch. Rob Petersen puts together 15 B2B case studies to demonstrate the ROI of content.
- White papers remain an invaluable asset to bring customers to your website. This goes much farther than blog content, which alone attracts somewhat interested readers, but not full-fledged potential buyers. By using a softly integrated sell, you can leverage premium content to get more customers. Brian Honigman gives us an overview of using white papers for our content strategy.
- Allowing mobile users access to your platform is one thing, but scaling your business using mobile as a vehicle is another. You have to take note of in-app events, user experience, and monetization within mobile devices. Andy Carvell goes deeper into the growth stack for mobile entrepreneurs to learn from.
- Are you one of the webmasters that has continued to put off optimizing for mobile? How do you even know you should do mobile marketing? The first step is to check and see how much mobile traffic you’re losing out on through Google Analytics. If lost traffic is of a high enough percentage, you may want to get on the mobile train. Janet Driscoll Miller shows us how to get right to the business of mobile SEO.
- Onboarding, whether on a web app or mobile app, can be difficult if you don’t consider the right parts of the process. Focusing on the process of acquisition, not just the acquisition itself, pays off down the line when your customers continue to log into your app. For many, we anticipate lessening the friction between logins and account creation to be a huge eye-opener, as it is often a disorienting experience that requires users to jump through too many hoops. Robin Johnson expands on seven tips to improve mobile onboarding, here.
- Mobile and tablet usage is about to overtake the usage rates on desktop. Is this the year mobile finally becomes the predominant platform? Ben Milleare has all the statistics for you to verify this.
- Urgency can be a powerful conversion tool when selling to customers. You can give consumers a limited time to confirm their subscriptions. Or utilize personalization around the urgency to make the offer more impactful. Vishal Ray Malik posts his complete insights on urgency in a blog post.
- It’s important to have a positive attitude when using conversion testing on your site. Be prepared to fail quite a bit, and always be curious. Jeremy Smith continues with six must-have attitudes for every conversion optimizer.
- The reputation that you establish with both your readers and customers matters more than any Google penalty. While SEO can certainly enhance your website’s visibility if you’re just starting out, reputation management through branding early on can build the foundation for a profitable future. Ivan Widjaya shows us the power of brand building if SEO isn’t an option for you.
The list above includes some of the most interesting articles we caught in our streams this week. If you want to share other great inbound marketing news, please let us know below in the comments.