As we’ve stated previously, using social media to the advantage of your business is a skill that can be learned. Rest assured business owners, there is hope! You just have to follow the advice of some of the most seasoned social media managers on the interwebs. We’ve gone through some of our favorite tweets for learning how to use social media, and picked out the ones that deliver the best value. Check out the hashtag #sociamediatips, for more advice on powerful social media.
Continuing on our roundup of social media tips and resources for improvement, here are our top 25 tweets for beginners on social media!
1. Give value
Social media has been a game changer in marketing. You have to be willing to give advice and knowledge with little to no incentive.
— Greg Trujillo (@TrujilloGreg) June 12, 2014
It’s just as Greg says: giving value is the name of the game, and you don’t play, don’t expect to win. Always seek to be an authority be giving value.
2. Be consistent
Stay consistent within your messaging on all social media platforms to create a brand your followers can identify! #socialmediatips…
— Averro (@TeamAverro) June 12, 2014
Don’t be known as someone constantly sending mixed messages. Discover your voice and stick with it for the long haul!
3. Include pictures
#socialmediatip: people like PICTURES & are more apt to click/like/& share content that has an image.
— Build Up Dietitians (@BuildUpRDNs) June 15, 2014
Include pictures in your tweets to engage your audience on another level. Who knows? That might be the very tweet that captures their attention.
4. Don’t convert non-believers
#SocialMediaTip As you promote your services to others, you will come across short sighted people. Embrace and do not waste energy on a NO.
— Mark McLain (@MarkMcLain) June 15, 2014
Mark speaks the truth: don’t bother trying to convert people who aren’t interested in your services. Focus on the people already awake to your idea.
5. Deliver the message.
#SocialMediaTip: Stop asking “what do I tell my audience?” and start considering “what do they need to hear?”
— Shannon Steffen ㋡ (@ShannonKSteffen) February 19, 2014
Shannon’s right in that you should make sure you post content relevant to your followers’ interests. Make every post count.
6. Be proactive.
#SocialMediaTip: A potential Social Media agency must be an actual ACTIVE participant in social media and engage.
— Brett Relander (@BrettRelander) May 13, 2014
Don’t be passive; be proactive. Brett advises making an honest effort to engage and understand your followers.
7. Be yourself.
— Ashani Mfuko (@ashanimfuko) May 6, 2014
Ashani suggests be yourself and be authentic! People like it when you aren’t afraid be transparent.
8. Ride the wave of influence.
Social Media Tip: Influence is a fluid thing that comes and goes. It’s not a badge or a position.
— Shane Gibson (@shanegibson) June 6, 2014
You won’t always be at the top, nor at the bottom, according to Shane. Be willing to put your best foot forward, no matter what the landscape.
9. Focus on your followers’ level of engagement.
— Anne Marie Robinson (@JokesJournal) January 25, 2014
Anne knows your fan count is irrelevant. What’s more important is how many your followers engage with your brand and your content.
10. Jump right into the deep end of conversations.
Join the conversation! There are too many who just broadcast and never get involved with their audience. #socialmediatip
— Kim Garst ツ (@kimgarst) February 8, 2014
As Kim says, don’t just send updates, get right in the conversations and share ideas in your industry.
11. Post different messages for different social networks.
#SocialMediaTip: Don’t link your Twitter account with your Facebook profile/page. Don’t make one post to the other automatically.
— Wisdom Moon (@WisdomMoon) June 12, 2014
Tailor your updates for different social media platforms. Sending the same message verbatim, beats the purpose of following your brand on separate networks.
12. Use Twitter Cards.
#SocialMediaTip: Use Twitter Lead Generation cards whenever posting about webinars your company offers to make sign-up easy for followers.
— FileBound (@FileBound) June 9, 2014
Don’t neglect the use of Twitter Cards for opt-ins and signups. They make conversions all the better.
13. When in doubt, include less hashtags.
— Digital Marketing (@solomoIT) January 30, 2014
Don’t overdo it in the hashtag department.
14. Keep your message simple.
— Social Media 44 (@social_media_44) June 1, 2014
Make your social media message as easy as pie to understand. If it’s too complex, it may be a sign to change things up.
15. You don’t have to be ALL business.
— Chloë Forbes-Kindlen (@C4Compete) January 6, 2014
Chloë shares some much needed advice to business owners. You don’t have to be all business!
16. Practice the 80/20 rule.
Apply an 80:20 rule. 80% of tweets should be helpful and interesting. 20% can be self-promotion. #socialmediatip
— Aoife Rigney (@aoiferigney) January 16, 2014
Aoife shares a rule that is true in every sense of the word. Take note.
17. Be helpful.
— Jason Houck (@MJasonHouck) January 26, 2014
Always be willing to provide assistance through social media. As Jason says, be the person that can answer questions.
18. Give value: length is irrelevant.
Stop worrying about the length of your content, just focus on making it compelling! #socialmediatip
— Nina Radetich (@NinaRVegas) July 25, 2013
The length of your content doesn’t matter. Share substance (HT to Nina).
19. Only be where you want to be.
— Estelle Marasigan (@Missy_Estelle) December 16, 2013
Pick your strongest networks, and stick with them! Estelle agrees that you don’t need to be everywhere.
20. Don’t ask; show and tell.
When you tweet me to follow you and RT you. I do the opposite. Don’t be pushy. Interact and connect with me first. #socialmediatip
— Nathalie Brown (@easypeasykids) December 13, 2013
There’s no point in asking for a follow. We agree with Nathalie that potential followers don’t like obligation.
21. Check your references.
Be careful. It is wise to triple check news sources before posting/RT (especially if it is unpleasant news) #SocialMediaTip
— Mireille M (@MireilleM) December 1, 2013
Mireille says don’t just share ANYTHING with your audience. Verify the information you send your followers.
22. Keep an eye out for new business.
— PTS Multimedia (@PTSMULTIMEDIA) November 11, 2013
Social networks can be great places to find leads.
23. Communicate effectively with your audience.
— Debbie Laskey MBA (@DebbieLaskeyMBA) November 6, 2013
Communicate in a way that your audience will understand. Basically, as Debbie posted, understand your audience.
24. Test out Klout.
— Paul Jennings MfT (@MarketingTrades) October 30, 2013
Try using Klout to get a gauge on your social media value.
25. When one door closes, open another one.
— Chris Tuttle (@ChrisTuttle) September 26, 2013
Chris points out that you should have alternatives when someone unsubscribes from one of your channels. Great strategy!
We hope you enjoyed our favorite advice tweets to help social media beginners on the path to success! Do you have any other advice tweets to share? Let us know in the comments below.