A majority of online content marketing is composed of writing. Drawing in a loyal audience and creating compelling content takes creativity, planning, and time. As the years move forward, the need for enthralling online material will only increase. Therefore, it is necessary to optimize your site’s content marketing strategy and write the type of content that best fits your audience. Not only that, but this practice is a critical part of building links back to your website.
The practice of writing may not necessarily be the most effective medium for your followers or your own team. Your target audience audience might prefer images and videos versus long, wordy blog posts. Additionally, you may only have time to write short-form content. Whatever the case, spending a huge budget on writing is not necessary to maintain an audience.
Rather, we want to introduce to a host of alternatives that you can use to intrigue your audience. The list below contains 20 link-building ideas that do not involve much writing. Get familiar and encourage your colleagues to try out a few ideas. Enjoy!
Do you prefer audio blogging to the written word? Use podcasts as a means to speak your content, rather than forcing yourself to write down your thoughts. Listen to this podcast to learn to build a popular one!
2. Video Blogging
Video is one of the most popular visual media on the Internet, and there are several exemplary blogs that showcase video. Say cheese, and hit record! Read this article on the impact video blogging will have in 2014.
3. Photo Blogging
Go further than crafting blog articles to post stunning images. Photos compose a fabulous job of engaging audiences. Here are some top tips to consider before getting started with photo blogging.
4. Allow Guest Posts
You may not like to write, but you can enlist other writers to write quality content creation for your business. Powerful guest posts are a terrific way to keep your content flowing while saving time, as long as you do it ethically.
5. Content Curation
This tip may seem like an easy way to gather content, but finding the right content piece is still a challenge. Moreover, you’re still sharing valuable content, which is the most important part of content curation. Here are 11 best practices to curate at your best!
6. Conduct Interviews
Interviews are not only some of the most valuable sources of content, but they require very little effort on your part to formulate (besides the interview questions, that is). This article shows you how to properly link build with interviews.
7. Use Social Media Profiles
Twitter, Facebook, Pinterest, Instagram, etc. are all splendid platforms to release content. Social media is minimalist by nature, so use it to spend less time writing and more time creating memorable posts.
8. Storify your Content
Use the web to tell a story with Storify! This app allows you to collect assorted media relevant to your niche from across the web, embed it anywhere in your post or article, and alert your sources.
9. Hold Webinars
Webinars are the perfect source of collaborative content that you and other websites can link to as a free resource. Learn how to create a spectacular webinar here.
10. Create a Forum or Community Group
The next best thing to forming a blog where only you can post is setting up an environment where anyone can post! Moderate and move the conversations forward to cultivate a vibrant community (check out this post for a prime example of building a community)!
11. Post Infographics
If you have the chops of a designer, channel your skill into designing an infographic. It’s a lot more research and visualization than it is writing, and may end up being more time consuming. The payoff is a good-looking graphic to share with your audience!
12. Reblog Content
As long as you cite and link back to the original author (as well as keeping in mind their copyright terms and fair use requirements), you are free to reblog content as you please. This is a common practice in social media and is a fantastic way to build links back to your own site. Repost is the app to help you with that.
13. Make Slideshare Presentations
You can never go wrong with a visually engaging piece of content like Slideshare. Keep the copy short, but meaningful to entice your audience. Read more here for Slideshare marketing advice.
14. Format GIFs
Everyone loves a good GIF, so why not create a blog composed of them? There are many ways you can use GIFs on your blog, and this article will demonstrate how.
15. Build Newsletters
You don’t need a blog to create an invaluable newsletter. Remember that a newsletter can contain any form of content you like: Get creative, and utilize images and videos that please and delight.
Below we listed a couple of resources to craft high-value newsletters:
16. Write Lists
List resources that you find helpful through list posts. To maximize the value in your list posts, read this article by DigitalSherpa on what NOT to do when writing them.
17. Make Blog Roundups
Roundups are the next evolution of the “list post.” The information is focused entirely on the link; under each link is a little blurb or summary. Watch this tutorial on crafting expert roundup posts for more insight.
18. Compile expert opinions in one blog post
One of the most valuable written posts that you don’t actually write are expert opinion posts. Ask a group of industry authorities for advice, and you will have a ton of content that is both knowledgeable and practical.
19. Stream social media content to your website
Social media content counts as content, so why not stream it directly to your blog? As long as it is useful to your followers, there’s no shame in sharing it. Here is a helpful article for TypePad users to import Instagram photos to their blogs.
20. Create Computer Walkthroughs
Another audio-visual tool you can take advantage of is the screen walkthrough of a skill or program you want to showcase to your audience. A lot of this is done in reviewing, using low-cost tools such as Camtasia (for Windows) or Screenflow.
What are some of your link-building ideas that don’t require much writing? Keep us informed in the comments below.