How effective are you in your Pinterest marketing? This past year, we’ve seen Pinterest reach great heights and provide improved services for both the consumer and small business owner. Article Pins offered more variety of content for pinners, while Place Pins gave businesses an opportunity to market their local services. Even in recent news, Pinterest incorporated a new feed just for shopping. The feed highlights Product Pins that now include more information on availability and price, easily benefiting both consumers and businesses.
While there exists many businesses that profit tremendously from the use of Pinterest, others still struggle with building a loyal audience. There are many reasons for this, anywhere from infrequent use to limited engagement on the part of the business owner. For those of you in this category seeking assistance, we’ve shared 20 ways to get more customers to pin your products across the web.
We hope you enjoy! Test out these tips regularly and you’re sure to see a vast improvement in your influence.
1. Organize your boards, tactfully.
A disorganized board disorients customers away from where you want them clicking. Make your product pins easy to locate and enticing enough to pin.
2. Host a contest.
In order to gain for your business, you have to give. Hosting a contest is an excellent way to get users to pin your products, especially if you require them to repin a post in order to win!
3. Add the Pinterest “Pin it” overlay button to your website.
You certainly have products on your website, right? Add the Pinterest “Pin it” button to your product images to smoothen the process in sharing your wares on the web.
4. Become active on Pinterest.
Pinterest users are way more likely to pin your images if they know who you are. Become active on Pinterest by sharing content, engaging in Pinterest groups, and pinning other users’ content.
5. Build up a content bank.
This goes hand in hand with actively pinning. If your board is bare, users won’t be impressed; you have to pin a lot of engaging imagery to become a true pinner!
6. Perfect your profile.
Describe your organization and link back to your website. Also include links to your other social networks (this works especially well if you are active on those networks).
7. Use rich pins.
Rich pins provide more detailed information of your shared images. Product pins fall under this category, so don’t hesitate to use them for all of your available products.
8. Repin your content.
Older content doesn’t have to remain in your archives. Repin the images that performed well in the past in order to reap the rewards today.
9. Be consistent.
Consistency is the key to building a loyal audience. If your audience cannot rely on you to push valuable content, how can they rely on you for customer service?
10. Tag the original owner of your pinned images.
Another way to build a positive reputation and connect on Pinterest is to tag other users, especially if the images you use are uploaded by someone else. Repin another user enough times, and you’ll have build a solid connection in no time!
11. Share high quality photos.
As you know, Pinterest is all about visuals. The photos and infographics that you share should be high quality and interesting enough to get other pinners to share them.
12. Contribute to group boards.
In order to grow your audience, you have to go where they interact with each other. Participate in vibrant groups and you’ll be quickly recognized as a business that offers value to its customers.
13. Make sure your board titles are specific and attractive to users.
Creativity is one of the most valuable skills in attracting visitors. Use this to your advantage when coming up with titles for your pinboards.
14. Add a watermark to your pictures.
Adding a stylish watermark helps pinners find more of your content if they stumble upon your images. This way, your brand will be promoted no matter who shares your images.
15. Optimize the SEO for your images.
There are several areas in your Pinterest content where you can utilize hashtags and keywords. Image descriptions, board names, and account descriptions are all prime opportunities to outperform your competition in search.
16. Share a top board on other social networks.
In order to build a varied following, actively promote your most popular board on other social networks. This is another terrific way to establish your business as an authority.
17. Research your target customers
What do your customers value, and how does your content speak to that? Focus clearly on what your audience wants, and give it to them on a consistent basis.
18. Follow new pinners.
If you want more people to follow your business, you should be following new pinners everyday. This way, you’ll have a wealth of new content to share from a multitude of sources.
19. Track your pins.
20. Optimize your vertical images to be the ideal aspect ratio.
Generate leads back to your site by adjusting your pinned images. Pinterest images that have a two-to-three aspect ratio perform 80% better than regular tall images.
We hope you’ve enjoyed our tips to get your products pinned! Do you have any other insider tips on promoting with Pinterest? Let us know in the comments below.