We are in the age of the mobile device! Worldwide mobile data traffic is set to explode by 2018. You can see the early effects of this surge nearly everywhere you visit on the web. Sites are optimizing for the touch interface of mobile phones by incorporating flat design. Single-column, infinite scrolling pages are becoming more prevalent. Local and mobile search optimization are becoming highly correlated. Mobile experts are teaching marketers better ways of targeting mobile. Most of all, the surge of mobile design is just the beginning.
As a business owner or webmaster, it can be difficult to alter your website based on new trends in web design. How does design impact your business, and are mobile visitors relevant to your site? Will changing your website stifle usability for long-time customers? At the end of the day, we see these mobile innovations moving toward a positive direction for both users and website owners. Businesses will be more prepared for mobile traffic, and users will enjoy a better navigable experience.
To aid in your transition to the mobile landscape, we gathered 20 beginner tips to optimize your site. Here they are:
1. Don’t make your customers search for the search field.
In this situation, consider your mobile real estate. None of your mobile visitors will devote time to searching for what should be easily and clearly presentable.
2. Keep loading times to a minimum.
Speed is the name of the game in mobile. Your visitors will click to another site faster than you can say “mobile optimization” if your website is too busy loading to provide a proper user experience.
3. Make your design responsive, not strictly mobile-web exclusive.
It is becoming a common practice for users to access your website across multiple platforms. Make sure your design maintains the same look and feel no matter where your customers are located.
4. Keep your navigation linear.
In the mobile world, the more linear your site navigation is, the better. Don’t disorient your users by placing content off-screen: make it easy to get everywhere on your site.
5. Use big and bold typography.
On the tiny screen of a mobile device, small fonts aren’t going to catch a visitor’s eye. Keep things big and bold for increased engagement.
6. Keep your font simple.
No matter how big your font is, it’s imperative that you make it simple to read. No cursive or other fonts like that; you don’t need to be fancy to keep a user’s attention.
7. Design for fingers.
A lot of mobile sites still service the precision of a mouse. The bigger the buttons are on your webpage, the better for touch-capable fingertips.
8. Choose the right color scheme.
As with desktop design, mobile design requires you to be attention-grabbing with your visuals. Mobile users engage much more on a site with a vibrant color palette.
9. Incorporate a flat user interface.
The mobile world is mainly a touch-based one. A flat design is easier to interact with and provides an effective user experience.
10. Put yourself in the customer’s shoes.
Put your kesker in the consumer’s position. Are there some unnecessary text or buttons that you think are good idea, but end up cluttering your mobile real estate?
11. Always optimize and test for efficiency.
Don’t make assumptions based on past or current data. You must always test to make sure your design edits are beneficial and accurate.
12. Do not stack your links.
There’s nothing harder than using your finger and trying to click links that are too close together. Spread them out and list them vertically for a smoother experience.
13. Use the same URL for both your mobile and desktop websites.
There are many sites that use separate URLs for mobile and desktop sites. This divvies up your SEO efforts and should be avoided.
14. Service technical constraints on mobile input mechanisms.
This is another strong school of thought you should consider as a designer. Keep in mind the technical limitations of distinct mobile platforms and design accordingly.
15. Build a UX flow map.
Where do you envision your visitor going as they explore your site? Build out and map all of the possible dead ends and shortcuts to ensure you design a smarter ease of use.
16. Enhance the visuals.
Take advantage of the mobile device’s sharp screen and enhance your visuals! Offer eye candy in the form of images, colors, layout, interactivity, and more.
17. Set your call-to-action above the fold.
Do you have a button you want a visitor to tap? Make sure it shows up as soon as the page loads. You have to make it as easy as possible for users to see your CTA.
18. Incorporate a click-to-call function if your business is local.
If you own a local business, make sure it’s at the top of your list to add “click-to-call” to your website. Communication should be fast on a mobile website.
19. Design for the largest resolution.
An image blown up looks much worse than a picture scaled down. Make sure your visuals look stunning on any screen resolution before you finish up and publish your design.
20. Utilize one page scrolling.
Infinite scrolling is a smart feature that encourages viewers to continuously view content. Test this action out and see how it meshes with your website.
We hope you enjoyed our list of 20 quick mobile design tips! Do you have any others in mind that we may have missed? Keep us informed in the comments section below!