Ask The Expert 7/17: Installing Header Code and Choosing Brand’s Facebook Pages
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Question 1: I am trying to install Google tracking, but it does not seem to be detecting it. How do I add the HTML code to the header section the correct way so that it can be found?
Our Response: To configure your Google tracking correctly, the code should be copied and pasted right before the head tag. Double check to ensure that the HTML code is copied and inserted exactly. If you are still having trouble, view Google’s Troubleshooting Guide.
Question 2: I’m trying to decide if our business should maintain one Facebook page or two. We own a local restaurant and national food company. Let us know your thoughts!
Our Response: We definitely see both sides of the tricky story here and can argue each strategy: Either managing one Facebook page for your location and products, or on the other hand, maintaining two Facebook pages separately for your business location and product.
Despite what many small businesses may fear, the number of Facebook likes you gain doesn’t matter as much as finding the right fit with your targeted customers. Overall, learning how to get your customers engaged with your customers is what counts. What we’re trying to say is that no one choice is right or wrong here. There are various real-life stories that show both instances have found success if you dedicate the effort and time.
Maintaining two pages can be beneficial to your business because you can allow more detail on each page rather than if you just manage one page. For example, a contest and prize could be more specificly targeted to the restaurant. In addition, consider the future of your business, Where is your product headed if one of the services is going to overwhelm your brand in the coming years? If the product is going to be its own successful entity, you probably don’t want the clear messages to get muffled. It may be simply best to name one Facebook page for each brand.
On the other hand… You may want to manage one page. Here’s why: The management of one page may enhance your business’s branding and make everything more consistent as a whole. Since you are a small business, it will be easier and time efficient to create one central hub of communications and marketing. In addition, driving the fan base to one central location will be beneficial and prevent duplication of your team’s efforts.
No matter what decision you move forward with, it’s important to keep up an active Facebook marketing strategy! Update the Facebook page(s) with contests, personalize the page, talk to customers, post original content and graphics, etc. Be sure to post content and update on both pages. Check out our list of Top 20 Facebook Marketing Blogs for successful campaign ideas.
Question 3: Recently, our client’s Google Places page was transferred to Google Plus. We tried to claim this page for the client, but the process has become confusing. The Google+ page keeps regressing back to a floating unclaimed status. The client has since created a second Google Plus page on the same account. We’re thinking of restarting with a new Google Plus page. What are your thoughts?
Our Response: UpCity members can read the answer to many other SEO inquiries in our Ask the Expert Help Center. Members are encouraged to ask their own online marketing questions for their business, and our inbound marketing experts are on call to respond to those questions.
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