Ask The Expert 4/10/13: Promoting on Twitter vs Facebook, Significance of PageRank, and More
Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on UpCity Daily Tips.
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Question 1: If I create a promotional text on Twitter and send it out, am I able to send it out on Facebook too?
Our Response: There are so many wonderful benefits of sharing content on your business’s social media accounts, so we’re so glad you asked this question! Not only are you boosting a site’s free traffic and search engine real estate, but you’re also gaining a potential new customer base. First, consider automated tools that provide one easy vehicle to share top-quality content on multiple social platforms. The more often you post (quality and useful posts pertaining to your target audience of course), the better, and using an automated platform such as HootSuite will simply the process. Not only can you utilize an automated tool to post at the same time, but you can also auto schedule, converse with users, and monitor. By spending just a few minutes every day, even beginner marketers can configure an efficient and powerful strategy to manage multiple social media sites.
If you’re looking to advance your social media skills, then think about varying the messaging on your Twitter handle versus your Facebook, Google+, and other social sites to increase engagement. After you feel comfortable sharing content on several social sites, we recommend taking into consideration each social platform before copying and pasting the same exact text for every social site. Each social platform is unique in how people interact with it, so it’s important to stay engaging and relevant with your users. There’s a lot to learn about the specific platforms that you can mix into your tweets, which will ooze out more authority and influence free of charge.
For example, Twitter’s atmosphere is quick as can be. It’s important to always use a url shortener and stay within 140 characters when posting an update. On the other hand, a Facebook post can certainly be a bit longer in length and will need to be attractive and entertaining to gain shares (embed a graphic, video, promo code, fun content that hooks you in, etc). As part of your marketing efforts, it will take just a few more minutes to plan alternate versions of your messages to users. The more people who click on your tweets and Facebook posts, the higher strength your business will receive in the search engines.
Want more? Check out our Top 25 List of Blogs to Learn how to Use Twitter for Your Business. In addition, check out our Top 25 List of Experts who can Teach You to Write Compelling Content.
Question 2: How important is PageRank nowadays?
Our Response: SEO experts have argued about the importance of PageRank in recent years. Overall, the PageRank metric is still relevant and makes up a part of the SEO equation but is less crucial than it used to be several years ago. There are other significant factors nowadays that small businesses should be concentrating on, such as site optimization, publishing content, generating links and reviews, and social networking. The PageRank algorithm is a ranking system that indicates the level of authority and number of high-quality backlinks to a website. A site will show a high PageRank if associated with a large number of great backlinks so we find it’s more important to concentrate on those inbound backlinks and traffic. At a high level, creating quality content and a powerful website will amplify your backlink count, which builds PageRank and better search rankings. No matter if you’re looking at the PageRank, you’ll find that your traffic and search engine rankings will improve overall if you are actively working on your website’s online marketing plan on a regular basis. That’s where the real value is. When earning those valuable backlinks, you’re bound to see a increase in PageRank.
Question 3: When looking at your Google Analytics report, how do you get rid of that “Not provided” status for Keywords?
Our Response: UpCity members can read the answer to this inquiry, as well as many others, in the UpCity Ask the Expert Help Center. Members are encouraged to ask their own online marketing questions for their business, and our inbound marketing experts are on call to respond to all those questions.
Tap into our community of experts today! If you’re curious about online marketing or SEO, consider signing up for a free trial of UpCity. If you’re already an UpCity member, you can access the Ask the Expert area here and the general Help Center here.