Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on UpCity Daily Tips.

To access our database of questions or to ask your own question, become an UpCity member today! Sign up for our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.

Question 1: How do I confirm that the total page size of my homepage is under 500K?

Our Response: Several free online tools are available to check the size of your homepage. In particular, we recommend the Pingdom Website Speed Test. Pingdom Tools offers a free and hanfy service that will perform a size or speed test for your website.

To use the Pingdom Tools software, follow these two simple directions. Enter the URL of your home page, and then click the “Test Now” button. There is a lot of website information to look through on the four outcome tabs. To answer your specific question, the “waterfall” tab monitors the ideal homepage size that you are looking for.

Another option to directly check a page size is to right click on the web page.  Click “Page Info” or similar wording to view the page size. Please note this strategy depends on the browser you are using and cannot be completed with every type. In Firefox, for example, users can right click on the web page (assuming it’s a single page and not a <frameset>) and select “View Page Info.” View the example screenshot below. In addition, users can check page size in their Google Webmaster Tools or download a free browser extension.

Question 2: Does it matter if I put the same contents in the header and footer of the homepage of my website?

Our Response:  It’s not a problem if you would like to insert similar text in the header and footer of your homepage. This strategy is common practice and found throughout many websites. Adding the same content in the header and footer will not cause a direct negative impact of your search engine crawling and ranking.

As a quick tip: There are CMS plugins that you may want to look into adding to your website, which will help to create powerful code for the header and footer on each page of your site. In addition to these two specific sections, it’s important that you include optimized keywords as well as quality content on your entire website. However, do not display duplicate content on your webpages. Identical content on your site violates Google’s content guidelines and will likely penalize your rankings.

Question 3: When submitting my business to directory websites,  should I enter our initials with periods if the initials are part of a company name?  Example: “RN” versus “R.N.” Overall, which one is best to use?

Our Response: UpCity members can read the answer to this inquiry, as well as many others, in the UpCity Ask the Expert Help Center. Members are encouraged to ask their own online marketing questions for their business, and our inbound marketing experts are on call to respond to all those questions.

Tap into our community of experts today! If you’re curious about online marketing or SEO, consider signing up for a free trial of UpCity. If you’re already an UpCity member, you can access the Ask the Expert area here and the general Help Center here.

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.