Ask The Expert 4/3/13: Optimizing for Mobile, Duplicate Sites, and More
Got a question? UpCity’s Ask the Expert encourages UpCity members to ask inbound marketing-related queries and receive in-depth, personalized answers from our experts. Each week, we will post some of the Q&A’s here on UpCity Daily Tips. To access our database of questions or to ask your own question, sign up for a membership today! Check out our free UpCity Daily Tips newsletter to learn other strategies for improving your online presence.
Question 1: Is creating a mobile website something that I should consider for my local business?
Our Response: Mobile usage is increasing every year at a rapid rate so we do recommend considering mobile optimization for your website. In fact, the recent 15miles/Neustar Localeze Sixth Annual Local Search Study found the total users on mobile devices performing searches jumped about 26% in the past year. At a high level, a mobile compatible site will help drive more sales and visitors, as well as increase engagement with social media. One important reason why maintaining a mobile site is important is because users are consuming the Internet from a different perspective. People are reading more content today than ever before but through multiple formats. A website seen through a small phone screen versus a computer screen gives a completely different experience. Therefore, the design environment should be considered and adapted for computer and phone visitors. With the major shift in mobile use, the usability of a website is crucial in order to produce an engaging and mobile-friendly experience.
No matter what type of user is browsing the website, the full experience should be accessible and enjoyable. From a small business owner’s perspective, concern over budget, time management, and lack of training are common themes. Not to worry! There are various solutions to a mobile-compatible design. Today, many services offer beginner-friendly and budget-friendly mobile platforms to help set-up a mobile version of your website. Check out this Quick Five Minute Guide to help you get started. We recommend a specific tool, DudaMobile, because it’s very easy to get started and offers both free and low payment plans. Although your site may still work on a mobile device, the site architecture will most likely have a few bugs worth fixing. Even if you choose to hold off on creating a mobile version of your site for right now, it’s important to look at those issues and optimize for incoming mobile traffic as much as possible.
We deep-dived the web to create a crucial list of Top 20 Mobile Marketing Blogs for your small business. What services or tips helped your business with conversion to mobile? Share your feedback at the bottom of this blog post!
Question 2: What are your thoughts on owning several domains for your small business rather than just one?
Our Response: Depending on your budget, timeline, and ultimate goals, most small businesses may be better off creating one comprehensive site that is filled with quality, unique, and valuable content instead of several separate sites. By owning various separate domains, a business will most likely have to build up credibility for each one and drive traffic. This takes much time, spend, and effort, versus combining everything under one domain that’s already spent time establishing itself. A site will most likely be able to gain significant authority and ranking capabilities than several smaller sites. This perspective is considered an SEO best practice. A relevant and trusted site also ensures Google will not view it as trying to game the system and submit duplicate content. We know that you’re not trying to fool Google in any way, but there’s always a risk that your rankings will decrease. We wouldn’t want you to take any chances and risk a penalty for your hard work.
What do you think about this topic as a fellow business or SEO expert? We encourage you to provide your feedback at the bottom of this blog post!
Question 3: I need to copy and paste a portion of HTML code into my site. How do I go about doing this?
Our Response: UpCity members can read the answer to this inquiry, as well as many others, in the UpCity Ask the Expert Help Center. Members are encouraged to ask their own online marketing questions for their business, and our inbound marketing experts are on call to respond to all those questions.
Tap into our community of experts today! If you’re curious about online marketing or SEO, consider signing up for a free trial of UpCity. If you’re already an UpCity member, you can access the Ask the Expert area here and the general Help Center here.