UpCity’s proprietary algorithm–known as the Recommendability Rating–explained.
Our customers know well that the purpose of having an UpCity profile is to build credibility, visibility, and trust. With smaller businesses especially being more vulnerable to fraud and scams, it’s easy to understand why prospective customers have their guards up when shopping for a service provider.
While having your website and social media pages up to date help prove your business is legitimate, put yourselves in the shoes of a skeptical customer. It’s people who work for the company vouching for the company. Of course, there is going to be a bias. Not to mention, it’s easy to get fake reviews for your Google My Business profile.
To have an unbiased, third-party verify your business with a Recommendability Rating—an assessment of how recommendable a service provider is in comparison to other service providers, derived from a variety of data points—speaks volumes. It’s designed to help business owners find a partner that will best fit their specific needs.
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There are a lot of agencies out there, and it’s a competitive market. Truth be told, a simple Google search just doesn’t cut it when it comes to finding the right partner these days because it has become increasingly difficult to sift through the weeds. UpCity, on the other hand, utilizes digital signals that analyze about 40 different data points on each provider.
We believe that trust can’t be bought. That’s why Recommendability Ratings cannot be purchased and rely only on our methodology based on your UpCity profile completion, engagement, services offered, target markets, price points, authentic reviews (including the quality and quantity of them), and much more.
Not only does this algorithm help buyers find a reputable B2B service provider they can trust, but it helps our customers establish themselves in both local and national markets, showcasing them to more potential partners. To learn more about the UpCity Recommendability Rating and tips for improving yours, visit our methodology page.