BY DOWNLOADING, INSTALLING, ACTIVATING OR OTHERWISE USING THE SERVICE, YOU ARE AGREEING THAT YOU HAVE READ, AND AGREE TO COMPLY WITH AND BE BOUND BY, THE TERMS OF THIS AGREEMENT IN THEIR ENTIRETY WITHOUT LIMITATION OR QUALIFICATION AS WELL AS UpCity’S PAYMENT AND REFUND POLICIES AND ALL APPLICABLE LAWS AND REGULATIONS. IF YOU DO NOT AGREE TO BE BOUND BY THE TERMS AND CONDITIONS OF THIS AGREEMENT AND UpCity’S PAYMENT AND REFUND POLICIES AND TO FOLLOW ALL APPLICABLE LAWS, DO NOT CLICK THE “ACCEPT” BUTTON OR ACCESS OR USE THE SERVICE.
1. License Grant and Restrictions
Subject to the terms and conditions of this Agreement, UpCity hereby grants you a limited, non-exclusive, non-transferable, license to access and use the Service solely on a server controlled by UpCity and solely for your own internal business purposes. The license granted herein is conditioned on your continued compliance with the terms and conditions of this Agreement. Your use of the Service is limited to the scope of the license granted in this Agreement and this Agreement does not permit you to use the Service other than as provided herein. You acknowledge that the Service constitutes valuable trade secrets and/or the confidential information of UpCity or its licensors. You acknowledge and agree that except as otherwise authorized under this Agreement or otherwise specified in writing between the parties:
You shall not license, sublicense, sell, resell, rent, lease, transfer, assign, distribute, grant a security interest in, or otherwise transfer any rights to, or commercially exploit, the Service or any information, documents, software, products and services contained or made available to you in the course of using the Service (the “Content”) or use the Service to run or as part of a service bureau, outsourced, or managed services arrangement;
You shall not copy, reproduce, republish, upload, post, transmit or distribute the Service or the Content in any way;
You shall not modify, translate, alter, adapt, decompile, disassemble (except to the extent applicable laws specifically prohibit such restriction), reproduce, distribute or display, or create derivative works, compilations or collective works based on the Service or the Content;
You shall not knowingly or negligently permit other individuals or entities to use or copy the Service, or create Internet "links" to the Service or "frame" or "mirror" the Service on any other server or wireless or Internet-based device;
You shall not access the Service for any reason, including without limitation, in order to (a) build a competitive product or service, (b) build a product using similar ideas, features, functions or graphics of the Service, (c) copy any ideas, features, functions or graphics of the Service, (d) monitor its availability, performance or functionality, or (e) for any other benchmarking or competitive purposes;
You shall not access the Service if you sell or provide any service, software, or product that may compete with UpCity’s services, software, or products, which include, but are not limited to, the service of search engine optimization (a “Competitor”);
You shall not attempt to use or gain unauthorized access to data, accounts, hosts, systems or networks of UpCity or any of its customers or suppliers, or those of any other party; breach the security of another user or system, or attempt to circumvent the user authentication or security of any host, network, or account, including, without limitation, accessing data not intended for you or logging into or making use of a server or account you are not expressly authorized to access;
You shall not attempt to probe, scan or test the vulnerability of a system, account or network of UpCity or any of its customers or suppliers, any UpCity product or service, or those of any other party;
You shall not interfere, or any attempt to interfere, with service to any user, host or network including, without limitation, mail-bombing, flooding, and attempting to deliberately overload the system or distribute programs that “crack,” or make unauthorized changes to, the software;
You shall not forge any TCP-IP packet header or any part of any header information, falsify, alter or remove address information or other modification of e-mail headers; collect responses from unsolicited bulk messages, falsify references to UpCity or the Service, by name or other identifier, in messages; impersonate any person or entity, engage in sender address falsification, forge anyone else's digital or manual signature, or perform any other similar fraudulent activity;
You shall not restrict, inhibit, or otherwise interfere with the ability of any other person, regardless of intent, purpose or knowledge, to use or enjoy the Service (except for tools for safety and security functions), including, without limitation, posting or transmitting any information or software which contains a worm, virus, or other harmful feature, or generating levels of traffic sufficient to impede others' ability to use, send, or retrieve information;
You shall not restrict, inhibit, interfere with, or otherwise disrupt or cause a performance degradation, regardless of intent, purpose or knowledge, to the Service or any UpCity (or UpCity supplier) host, server, backbone network, node or service, or otherwise cause a performance degradation to any UpCity (or UpCity supplier) facilities used to deliver the Service; and
You shall not create or use any program, tags, markers, bots, mousetraps, highjackers or other similar computer routines or sub-routines to automatically access or manipulate the Service.
Because of the difficulty associated with quantifying damages, in addition to any other damages to which UpCity may be entitled, if actual damages cannot be reasonably calculated then you agree to pay UpCity liquidated damages of $250 for each violation of this Section 1 or the maximum liquidated damages permitted under law, whichever is greater; otherwise you agree to pay UpCity’s actual damages, to the extent such actual damages can be reasonably calculated.
2. Customer Communications; Disclosure
From time-to-time UpCity may ask whether or not you wish to receive marketing and other non-critical Service-related communications. You may elect not to receive such communications at that time or opt-out of receiving such communications at any subsequent time by notifying UpCity. Because the Service is a hosted, online application, UpCity may need to notify all users of the Service (whether or not they have opted out as described above) of important announcements regarding the operation of the Service. UpCity reserves the right to disclose that you are a user of the Service.
3. Your Obligation
You are responsible for all activity occurring when the Service is accessed through your password and you shall abide by all applicable local, state, national and foreign laws, treaties and regulations in connection with your use of the Service, including those related to data privacy, international communications and the transmission of technical or personal data. You shall: (i) notify UpCity immediately of any unauthorized use of any password or account or any other known or suspected breach of security; (ii) report to UpCity immediately and use reasonable efforts to stop immediately any copying or distribution of Content that is known or suspected by you; (iii) notify UpCity when you no longer require access to the Service; and (v) Keep all of your profile information current.
4. Intellectual Property Ownership
All right, title and interest in the Service, including technology and trade secrets embodied therein and any custom developments created or provided in connection with or related to this Agreement, including all copyrights, patents, trade secrets, trade dress and other proprietary rights, and any derivative works thereof, shall belong solely and exclusively to UpCity or its licensors, and you shall have no rights whatsoever in any of the foregoing. You acknowledge that the Service constitutes a valuable trade secret and/or is the confidential information of UpCity or its licensors. Nothing in this Agreement or otherwise will be deemed to grant to you an ownership interest in the Service, in whole or in part. Except for any Materials (defined below), all content and materials included as part of the Service, such as text, graphics, logos, button icons, images, audio clips, information, data, forms, photographs, graphs, videos, typefaces, graphics, music, sounds, and other material, and software (the "Works") are the property of UpCity or its content suppliers and is protected by copyrights, trademarks, trade secrets, or other proprietary rights and these rights are valid and protected in all forms, media and technologies existing now or hereinafter developed. All Works are copyrighted as individual works and as a collective work under the U.S. copyright laws (17 U.S.C. Section 101, et. seq.) and international treaty provisions, and UpCity owns a copyright in the selection, coordination, arrangement and enhancement thereof. You may not modify, remove, delete, augment, add to, publish, transmit, adapt, translate, participate in the transfer or sale of, create derivative works from, or in any way exploit any of the Works, in whole or in part. Any use other than as contemplated herein, including the reproduction, modification, distribution, transmission, adaptations, translation, republication, display, or performance, of the Works, except as specifically permitted herein, is strictly prohibited. You understand and acknowledge that unauthorized disclosure, use or copying of the proprietary products and services provided pursuant to this Agreement may cause UpCity and its licensors irreparable injury, which may not be remedied at law, and you agree that UpCity and its licensors' remedies for breach of this Agreement may be in equity by way of injunctive or other equitable relief.
The UpCity™ and Do It For Me™ name, logo, other related names, design marks, product names, feature names and related logos are trademarks of UpCity and may not be used, copied or imitated, in whole or in part, without the express prior written permission of UpCity. In addition, the look and feel of the Service (including all page headers, custom graphics, button icons, and scripts) constitutes the service mark, trademark and/or trade dress of UpCity and may not be copied imitated or used, in whole or in part, without the express prior written permission of UpCity.
6. Term; Termination; Suspension of Service
The term of this Agreement commences on your first use of the Service and continues through any subsequent use of the Service thereafter. Any unauthorized use of the Service will be deemed a material breach of this Agreement. UpCity, in its sole discretion, may terminate your password, account or use of the Service if you breach or otherwise fail to comply with this Agreement or UpCity’s then-current payment or refund policies. In addition, UpCity may terminate a free account at any time in its sole discretion.
7. Representations & Warranties
Each party represents and warrants that it has the legal power and authority to enter into this Agreement. You represent and warrant that you have not falsely identified yourself nor provided any false information to gain access to the Service. If you are entering into this Agreement on behalf of a company or other legal entity, you represent that you have the authority to bind such entity to these terms and conditions, in which case the terms "you" or "your" shall refer to such entity. If you do not have such authority, you must immediately stop using the Service.
You shall defend, indemnify and hold UpCity harmless from and against any and all losses, damages, liabilities, costs, judgments, charges and expenses, including reasonable attorneys’ fees, arising out of or relating to any act or omission by you with respect to (i) your use of the Service or (ii) your breach or violations of this Agreement.
9. Disclaimer of Warranties
EXCEPT AS OTHERWISE EXPRESSLY PROVIDED IN THIS AGREEMENT, (A) THE SERVICE IS PROVIDED "AS-IS" AND “WITH ALL FAULTS”, AND, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, UpCity, INCLUDING ITS AFFILIATES, SUBSIDIARIES, LICENSORS, SUBCONTRACTORS, DISTRIBUTORS, SERVICES PARTNERS, AGENTS AND MARKETING PARTNERS) AND EACH OF THEIR RESPECTIVE EMPLOYEES, DIRECTORS AND OFFICERS (COLLECTIVELY, THE "UpCity PARTY(IES)") DISCLAIM ALL REPRESENTATIONS, WARRANTIES AND CONDITIONS OF ANY KIND, EXPRESS OR IMPLIED, REGARDING THE SERVICE, OR OTHERWISE RELATING TO THIS AGREEMENT, INCLUDING WARRANTIES AND CONDITIONS OF FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, MERCHANTABLE QUALITY, NON-INFRINGEMENT AND ACCURACY AND NON-INTERFERENCE; (B) NEITHER UpCity NOR ANY UpCity PARTY WARRANTS THAT (i) THE SERVICE IS OR WILL BE SECURE, ACCURATE, COMPLETE, UNINTERRUPTED, WITHOUT ERROR, OR FREE OF VIRUSES, WORMS, OTHER HARMFUL COMPONENTS, OR OTHER PROGRAM LIMITATIONS, (ii) THE SERVICE WILL MEET YOUR REQUIREMENTS, (iii) THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SERVICE WILL BE ACCURATE OR RELIABLE, (iv) ANY ERRORS IN THE SERVICE WILL BE CORRECTED; (C) YOU ASSUME THE ENTIRE COST OF ALL NECESSARY SERVICING, REPAIR, OR CORRECTION OF PROBLEMS CAUSED BY VIRUSES OR OTHER HARMFUL COMPONENTS, UNLESS SUCH ERRORS OR VIRUSES ARE THE DIRECT RESULT OF UpCity’S GROSS NEGLIGENCE OR WILLFUL MISCONDUCT; (D) UpCity AND THE UpCity PARTIES, JOINTLY AND SEVERALLY, DISCLAIM AND MAKE NO WARRANTIES OR REPRESENTATIONS AS TO THE ACCURACY, QUALITY, RELIABILITY, SUITABILITY, COMPLETENESS, TRUTHFULNESS, USEFULNESS, OR EFFECTIVENESS OF THE FORMS, DATA, REPORTS, RESULTS OR OTHER INFORMATION OBTAINED, GENERATED OR OTHERWISE RECEIVED BY YOU FROM ACCESSING AND/OR USING THE SERVICE OR OTHERWISE RELATING TO THIS AGREEMENT, AND (E) USE OF THE SERVICE IS ENTIRELY AT YOUR OWN RISK AND NEITHER UpCity NOR ANY OF THE UpCity PARTIES SHALL HAVE ANY LIABILITY OR RESPONSIBILITY THEREFOR.
10. Interruption of Service
YOU AGREE THAT THE OPERATION AND AVAILABILITY OF THE SYSTEMS USED FOR ACCESSING AND INTERACTING WITH THE SERVICE, INCLUDING, THE PUBLIC TELEPHONE, COMPUTER NETWORKS AND THE INTERNET OR TO TRANSMIT INFORMATION, WHETHER OR NOT SUPPLIED BY YOU OR UpCity, CAN BE UNPREDICTABLE AND MAY, FROM TIME TO TIME, INTERFERE WITH OR PREVENT THE ACCESS TO AND/OR THE USE OR OPERATION OF THE SERVICE. NEITHER UpCity NOR ANY OF THE UpCity PARTIES SHALL BE LIABILE FOR ANY INTERFERENCE WITH OR PREVENTION OF YOUR ACCESS TO AND/OR USE OF THE SERVICE.
11. Limitation of Liability
NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THIS AGREEMENT, IN NO EVENT WHATSOEVER SHALL UpCity BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOST TIME OR GOOD WILL, EVEN IF UpCity HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR OTHERWISE. UpCity SHALL NOT BE LIABLE FOR ANY CLAIMS AGAINST YOU BY THIRD PARTIES. IN NO EVENT SHALL THE MAXIMUM CUMULATIVE LIABILITY OF UpCity IN CONNECTION WITH THE SERVICE AND/OR THIS AGREEMENT, REGARDLESS OF THE FORM OF ACTION, EXCEED THE AMOUNT OF THE PAYMENTS MADE TO UpCity FOR THE SPECIFIC SERVICE(S) GIVING RISE TO SUCH CLAIM IN THE SIX (6) MONTHS PRIOR TO SUCH CLAIM. NO ACTION, REGARDLESS OF FORM, ARISING FROM OR PERTAINING TO THE SERVICE MAY BE BROUGHT BY YOU MORE THAN ONE (1) YEAR AFTER SUCH ACTION HAS ACCRUED. YOU ACKNOWLEDGE THAT THESE LIMITATIONS OF LIABILITY SHALL APPLY EVEN IF THE REMEDIES FAIL THEIR ESSENTIAL PURPOSE AND THAT, WITHOUT THESE LIMITATIONS, YOU WOULD HAVE PAID A HIGHER FEE FOR THE SERVICE PROVIDED HEREUNDER. Certain states and/or jurisdictions do not allow the exclusion of implied warranties or limitation of liability for incidental, consequential or certain other types of damages, so the exclusions set forth above may not apply to you.
12. Account Access
Where use of the Service is contingent on you and your users accessing an "account" and/or inserting a "user-identification" and/or "password", you agree that you will be solely responsible for the user-ids and passwords that are provided to you (as such passwords may be changed from time to time in accordance with features of the Service) to log-in to the password protected Service. If non-authorized individuals have access to your systems or to your users' user-id and password, they may be able to use the Service. You and your users shall keep any correspondence you receive relating to or through the use of the Service (including, but not limited to, your user-id, passwords, and other registration or sign-in information) confidential and in a safe place and not disclose it to any third party. You will be responsible and liable for all communications and actions that take place through the use of your user-ids, including without limitation, any actions that occur without your authorization. Accordingly, it is your responsibility to take appropriate actions immediately if any password has been stolen, leaked, compromised or otherwise used without proper consent.
13. Local Laws and Export Control
You acknowledge that the Service, which may include technology and software, may be subject to the customs and export control laws and regulations of the United States and may also be subject to the customs and export laws and regulations of the country in which the Service is rendered and/or received. You agree to abide by those laws and regulations. You are solely responsible for obtaining any specific licenses relating to the export of software if a license is needed. UpCity’s agreement to provide the Service is contingent upon the issuance of any applicable export license required by the United States Government; UpCity is not liable for delays or failure to deliver Service or a product resulting from your failure to obtain such license or to provide such certification.
UpCity may give notice by means of a general notice via the Service, electronic mail to your e-mail address on record in UpCity’s account information, or by written communication sent by first class mail or pre-paid post to your address on record in UpCity’s account information. Such notice shall be deemed to have been given upon the expiration of 48 hours after mailing or posting (if sent by first class mail or pre-paid post) or 12 hours after sending (if sent by email). You may give notice to UpCity (such notice shall be deemed given when received by UpCity) at any time by any of the following: letter sent by confirmed facsimile to UpCity at the following fax number: 312-640-9096; letter delivered by nationally recognized overnight delivery service or first class postage prepaid mail to UpCity, LLC, 372 W. Ontario, Suite 301, Chicago, IL 60654 addressed to the attention of: Contracts Compliance Officer.
15. Modification to Terms
UpCity reserves the right to modify the terms and conditions of this Agreement or its policies relating to the Service at any time, effective upon posting of an updated version of this Agreement on the Service. You are responsible for regularly reviewing this Agreement. Continued use of the Service after any such changes shall constitute your consent to such changes.
16. Assignment; Change in Control
This Agreement may not be assigned by you without the prior written approval of UpCity but may be assigned without your consent by UpCity to (i) a parent or subsidiary, (ii) an acquirer of assets, or (iii) a successor by merger. Any purported assignment in violation of this section shall be void. Any actual or proposed change in control of you that results or would result in a Competitor of UpCity directly or indirectly owning or controlling 50% or more of you shall entitle UpCity to terminate this Agreement for cause immediately upon written notice.
This Agreement shall be governed by Texas law and controlling United States federal law, without regard to the choice or conflicts of law provisions of any jurisdiction or the United Nations Convention on the International Sale of Goods, and any disputes, actions, claims or causes of action arising out of or in connection with this Agreement or the Service, with the exception of claims for injunctive relief, shall be subject to the exclusive jurisdiction of the state and federal courts located in Austin, Texas.
Any cause of action you may have with respect to your use of the Service must be commenced within one (1) year after the claim or cause of action arises.
If any provision of this Agreement is held by a court of competent jurisdiction to be invalid or unenforceable, then such provisions shall be construed, as nearly as possible, to reflect the intentions of the invalid or unenforceable provisions, with all other provisions remaining in full force and effect.
It may be necessary for UpCity to perform scheduled or unscheduled repairs, maintenance, or upgrades and such activities may temporarily degrade the quality of the Service or result in a partial or complete outage of the Service. UpCity provides no assurance that you will receive advance notification of such activities or that the Service will be uninterrupted or error-free. Any degradation or interruption in the Service shall not give rise to a refund or credit of any fees paid by you.
No joint venture, partnership, employment, or agency relationship exists between you and UpCity as a result of this agreement or use of the Service. The failure of UpCity to enforce any right or provision in this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by UpCity in writing.
Neither party shall be liable to the other party for any failure to perform any of its obligations (except payment obligations) under this Agreement during any period in which such performance is delayed by circumstances beyond its reasonable control including, but not limited to, fire, flood, war, embargo, strike, riot or the intervention of any governmental authority.
If you have not entered into another agreement with UpCity regarding the subject matter contained herein, then this Agreement comprises the entire agreement between you and UpCity and supersedes all prior or contemporaneous negotiations, discussions or agreements, whether written or oral, between the parties regarding such subject matter. However, if you and UpCity have entered into another agreement regarding the subject matter set forth herein that is a written and signed agreement between you and UpCity, then this Agreement should be read and interpreted in conjunction with such agreement and, in the event of a conflict between this Agreement and a written, signed agreement between the parties, the written, signed agreement shall govern and control.
18. Questions or Additional Information:
If you have questions regarding this Agreement or wish to obtain additional information, please send an e-mail to email@example.com.
19. Additional Terms Specific to Managed Services
In addition to the forgoing terms and conditions of this Agreement, the following additional terms and conditions apply to any and all purchases Managed Services, including, without limitation, UpCity’s Do It For Me™ Services.
Description of Managed Services. UpCity may make available from time to time certain add-on search engine optimization services such as link building, key word optimization, content writing, and directory submission (collectively, the “Managed Services”). You may request to purchase Managed Services by contacting UpCity. UpCity will then send you an email (the “Email Order”) specifying the scope of the Managed Services to be provided, the setup fee and monthly fee amounts, a minimum term for which payment of the monthly fee will be required, and any additional terms and conditions that may apply. Your reply email confirmation to the Email Order will constitute your acceptance of the Email Order and the terms and conditions of this Agreement.
Term and Billing. Managed Services may be purchased on a month-to-month, six month, or twelve month basis as specified in the Email Order, and during such minimum term, UpCity’s cancelation policy shall not apply. All setup fees are non-refundable and must be paid, along with the first monthly fee, prior to the commencement of the Managed Services.
Authorization. You hereby grant to UpCity all rights, licenses, access, and authorizations necessary to use, reproduce, distribute, modify, display, and make changes to your website for purposes of providing the Managed Services. Such rights may also include the right to create accounts with, and make payments to, online directories on your behalf.
Ownership of Materials. Subject to the terms, conditions, and limitations of this Agreement, any written content prepared by UpCity and delivered to you as a deliverable item under the Managed Services (the “Materials”) shall be deemed “work-for-hire” and UpCity assigns to you any copyrights it may have to the Materials.
Additional Disclaimer. Except to the extent as may be specified by UpCity in an Email Order, UpCity expressly disclaims all warranties, express or implied, with respect to the products and services offered by UpCity under this Agreement, including without limitation any implied warranties of merchantability and fitness for a particular purpose. UpCity’s products and services are provided “as is” and “with all faults” and the entire risk as to the satisfactory quality, performance, accuracy and effort is with you. Except as set forth in an Email Order, UpCity does not warrant your use of UpCity’s products or services will be error-free, uninterrupted, virus-free, or secure. You hereby acknowledge that you have relied on no warranties from UpCity other than as expressly set forth in an Email Order. The provisions of this paragraph shall survive any termination or expiration of this Agreement. No representative, agent, employee or other person is authorized to make any modifications to this disclaimer of warranty.
20. White Label Services
In addition to the forgoing terms and conditions of this Agreement, the following additional terms and conditions apply to any and all purchases of Services in which you will be white labeling or rebranding Services provided by UpCity:
License Grant. Subject to the terms and conditions of this Agreement, you are hereby granted a limited, non-exclusive, non-assignable, non-transferable license to rebrand and resell the Service under a name or trademark owned by you.
Additional Limitation of Liability. IN NO EVENT SHALL UPCITY AND/OR ANY OF UPCITY’S MEMBERS, MANAGERS, OFFICERS, AFFILIATES OR AGENTS (THE “UPCITY PARTIES”) BE LIABLE FOR ANY LOSS OF PROFITS, LOSS OF BUSINESS, LOSS OF USE OR OF DATA, WORK STOPPAGE, COMPUTER FAILURE OR MALFUNCTION, INTERRUPTION OF BUSINESS, OR FOR INDIRECT, SPECIAL, INCIDENTAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES OF ANY KIND WHETHER UNDER THIS AGREEMENT OR OTHERWISE, EVEN IF ANY OF THE FOREGOING HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, OR FOR ANY CLAIM AGAINST YOU BY ANY OTHER PARTY, ARISING OUT OF OR RELATING TO THE SERVICES PROVIDED BY UPCITY THAT YOU RESELL.
Indemnification. In addition to your indemnification obligations elsewhere in this Agreement, you accept responsibility for, and agree to indemnify and hold UpCity and the UpCity Parties harmless from, any and all liability, damages, expenses (including reasonable attorney’s fees), claims, actions or proceedings arising out of or in any way related to your breach of this Agreement, including, but not limited to (i) your failure to obtain the appropriate license, intellectual property rights, or any other permissions, regulatory certifications or approvals required for your resale of the Services, (ii) your violation of any law or regulation or any privacy right in connection with your resale of the Services, or (iii) any inaccurate representations in connection with your resale of the Services.
Support and Maintenance. Subject to the terms and conditions of this Agreement, UpCity agrees to provide you with second tier support for the white labeled Services. You agree that you will provide first tier support to your customers and that, before contacting UpCity, you will use reasonable efforts to resolve the defect or deficiency before contacting UpCity