Success Story: Ace Plumbing is Quickly Jumpstarting Its Way to SEO Success
Background
Ace Plumbing has provided plumbing, heating and air conditioning services to the greater Sacramento, CA area since 1971. Started by Jerry Greenberg, this family-owned operation has grown to more than 25 employees. About 80% of Ace Plumbing's business comes from residential customers and 20% from commercial businesses.
Challenges
Scott Faulk, the GM of Ace Plumbing, explained some of the challenges that face his company in the age of the Internet.
He said, “Our Company has been in business for more than 40 years and chiefly relied on the Yellow Pages and referrals for all of its lead generation. We have maintained a website for over 10 years, but it has just been in the last 6 months we have noticed a significant number of potential customers searching for us on the web. Our position with the major search engines wasn't that great. I realized it was time I started to seek out SEO options to help our organic search position so we can drive more business to our company. After calling and emailing a number of SEO companies that wanted to charge anywhere from $400 to nearly $2000 a month, I found UpCity.”
Actions Taken
Ace Plumbing has used a combination of the Do-It-Yourself and the Do-It-For-Me approaches to make significant gains in their search engine ranking pages.
Faulk continued, “The UpCity curriculum allows me to complete tasks at my own pace. I've just gone through the list, knocking out the recommended tasks one by one, and have seen great results. Some of the suggestions, like joining the Better Business Bureau and the local Chamber of Commerce, were things that we previously considered but had never gotten around to doing. UpCity explained how membership in these organizations would help you “be seen” by the search engines. The curriculum provides a number of suggestions that we would have never thought of on our own.”
“We initially focused on completing all of the Basic Local SEO steps and are now working on the Advanced Local SEO steps. UpCity has shown us the importance of building back links. While we are doing some of this on our own, we have asked for some assistance, which UpCity provides through its Jumpstart plan.”
Results
“The results to date have been excellent.” Faulk said. “We have been using the UpCity application for about 45 days. Our organic listings have moved from ranking 2 to 6 pages back, for all of the targeted keywords that are relevant to find our business, to the first or second page in every search engine.”
“Using the UpCity platform is marketing money spent wisely. I am excited by how well the software and service have worked for us. Every day it is just plain fun to see how our targeted keywords are moving up in the search engine rankings! From my perspective, you should definitely try UpCity before blowing a bunch of money on companies that are just expensive sales hype!”
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