Top 25 Inbound Marketing Articles of the Week: September 26, 2014

September 26, 2014 UpCity, Weekly Roundup

Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more.

It’s been a great September month in the inbound marketing world. We’ve some interesting stories pop up in the past week (Facebook is ready for mobile ad dominance!) and other more surprising stories (Google Plus is no longer required for new users).

Check out these stories in full for yourself:

Although the month is winding down soon, there’s always plenty of tips, articles, and videos and getting more traffic to your site to learn from. Here are our top 25 inbound marketing articles of the week:

Search Optimization

In order to get more traffic, its imperative that you do a site audit to check if everything’s fine with your website. Gareth Hoyle shows how he helped a client save money and time on SEO.

Make sure your business is ready when you sign up for the Sitelinks Search Box. Learn the proper implementation here on AJ Kohn’s blog.

Private blog networks seem to be all the rage these days. It’s guaranteed traffic for your site, but Google doesn’t agree with their use. Greg Nunan posts his report on how his blog network was hit.

Who knew TV listings would soon play a significant role in Google rankings? Michael Hewitt writes on online TV listings and the second screen interactions.

Social Optimization

There are many ways you can post on social media. You can log in to every account individually, you can schedule mass updates, and more! Guy Kawasaki shows us how he manages social media in a post.

Not only can you meaningfully interact with the people from social networks, you can get them to come into your store! Here’s Lucy Hitz’s tips on increasing the traffic to your place of business through social media.

Building a following from scratch can be challenging on social media. You might even have to take extra steps if you’re working on garnering a large following on Twitter. Julie Keck talks on spotting fake followers and building an authentic audience.

Need help figuring out the validity of your social media efforts? Louise Julig tells us four ways to measure social media impact on our marketing.

Local Optimization

Apple Watch has many future possibilities in store for local consumers. Learn how Apple can change the face of local SEO in a post by Jayson DeMers.

Curious to see how a Google update can rock the industry in the long-term? Lindsay Schleisman reveals how Google Pidgeon has affected the SERPs two months after its release.

Email Marketing

Email marketing at its worst ignores the needs of the customer, only shares a message relevant to the sender, and doesn’t provide a connection. Wade Harman sheds light on the holes of email marketing.

Images are one of the number one things that email block automatically. There’s a reason for this: because they take up too much space in the email display and take too long to load. Mike Cunsolo takes us through optimizing image download speeds.

More than 95% of Internet users use email clients. All it takes is focus on certain metrics to optimize and take it to the next level. Kuno Creative highlights the top three metrics you should track.

Be sure to take advantage of your blog’s email list potential. Ryan Pinkham improves your email so that your blog engages in better conversions.

Mobile Optimization

Want to learn how to succeed at mobile? Take a look at insights from the first day of the recent INBOUND 2014 convention on lessons learned from the success of mobile apps. Brendan MacArthur has the full story.

The good folks at Ignite Visibility reveal assorted predictions for the fast-growing mobile space in 2015. The implications from each expert are truly interesting!

Content Marketing

You can learn a lot by going to conventions, especially some of the most widely known and renowned conferences in the world. Heidi Cohen posts 10 lessons she learned by attending Content Marketing World 2014.

There are many content marketing myths you can easily mistake for truth. Alex Chaidaroglou puts seven of these myths to rest.

Are you actually providing useful information with your content or is just to bring in more viewers? Steve Hemsley teaches us why content marketing must focus on brand value and not sales objectives.

When curating content, here are nine things to keep in mind from Tommy Landry!

Conversion Optimization

Here are some helpful best practices to boost your landing page conversion from Sproutshout.co!

Check out the latest episode of Page Fights, where some of the top conversion experts on the web tear apart landing pages for improved conversion rates. This is an episode you won’t want to miss.

If you’re looking for more conversion tests for your site, you’re in luck! Landon Donovan posts seven conversion rate methods you can try out today.

Reputation Management

This goes to show you that not all bad reviews can be detrimental! Rebecca Cullers reports on this hilarious reputation management method on AdWeek.

Zontziry Johnson recaps 12 tips she received from Andy Beal’s Hangouts On Air (HOA) on rep management.

The list above includes some of the most interesting articles we caught in our streams this week. If you want to share other great inbound marketing news, please let us know below in the comments.

We really hope you’ve enjoyed this week’s posts. We always try to provide some of the best content out there on the web. Keep us posted if there’s anything you want to read more of on the blog!

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