Top 25 Inbound Marketing Articles of the Week: November 7, 2014

hEach week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more.

Give thanks to inbound marketing! The weather change is quickly becoming apparent as the year nears its end. What better time than now to huddle together and read some of the best articles, news, and insights from the industry!

Not a moment too soon, here are our top 25 inbound marketing articles of the week:

Search Optimization

Learning SEO isn’t difficult (we teach you how to do that right here in fact!). The good folks at SEOlution give us the lowdown on how to learn SEO like a pro.

Everything can be simplified at its core. This goes hand in hand with the principles of SEO. Barry Feldman simplifies the concept for us in this post.

When your business expands to international markets, you best be prepared to with the appropriate SEO. Neil Walker gives us a crash course on the significant aspects of international search and redirects.

What are your favorite SEO tools (we hope ours is on your list!). Paul Shapiro shares his personal toolbox of SEO platforms in a post.

Social Optimization

Here’s your quick and dirty guide to social media image sizes! Isaac Gube provides all the statistics you need to know.

Social media can prove to be demonstrably efficient in generating leads for your business. James Smith shares a highly detailed post on the subject.

It can be difficult to manage all of your social media content. Jeff Bullas teaches us six marketing tools to help with management.

Angry customers can be a smart opportunity for your business. Successfully turn them around on social media, and you’ll certainly have a strong advocate. Stephen Willis pens this post.

Local Optimization

Maximize your local visibility through Google Search optimization. Mike Blumenthal walks us through improving our local knowledge panel.

Suzanne Stewart offers up tips to find local social media fans to connect with.

The Internet is heading towards some really incredible places these days! Linda Bustos provides business owners with insight on sharing local inventory through Google Search.

Email Marketing

You think you’re done after sending the first email? Wrong. Some emails get ignored or deleted. Retarget your list for maximum results! Arun Sivashankaran has the full scoop on this necessary technique.

Email is about to get a lot more futuristic. Let Dan Bruce show how Google’s Inbox is going to lead the way to a more improved email marketing experience.

Shelly Kramer offers compelling keys to success with email marketing for B2B marketers.

How often do you test your email? Not enough, I’m assuming. Lauren Smith lists 11 reasons why you should do it before you even hit ‘Send.’

Content Marketing

The best way to discovering the type of content your audience wants is by asking questions. Caroline Gilbert shows us how to use consumer surveys in a guide to Google Consumer Surveys.

The importance of stories cannot be overstated. While this piece is not specifically to marketers, you can definitely learn a thing or two about your brain on stories from Susan Weinschenk, the “Brain Lady.”

Become a trusted source of information for the consumer, and watch your content marketing soar. Andrew Isidoro talks about content and the modern customer.

Content is king, right? Wrong. At least, not anymore. What’s more important is HOW you create your content; the process by which you go about it. Read Kevin Hughes’s deep post right here.

Mobile Optimization

Mobile marketing certainly has its advantages; one of which being that its a lot easier to get business leads from it. Lilian Sue talks on generating leads with mobile.

Believe it or not, four in five marketers STILL haven’t aligned their marketing strategy to the mobile device. Nadia Cameron expands upon the full report.

Bring on the cloud! As improvements in the cloud continue, mobile marketing is going to just get better and better. Check out the explanation by Daniel Newman.

Conversion Optimization

Exit overlays. Some love ‘em, some hate ‘em, but they certainly do convert. Angus Lynch makes the case for placing them on your landing page to increase the level of persuasion.

The future of the Internet is where everything is personalized to you. I’m not sure whether that’s ideal or not, but it definitely helps with marketing! Giles Adam Thomas advocates personalization in marketing in this article.

Reputation Management

Manage your company’s reputation with social media. Read this interview with Georgetown University professor Simon Heseltine by Jabez LeBret to learn more.

The list above includes some of the most interesting articles we caught in our streams this week. If you want to share other great inbound marketing news, please let us know below in the comments.

UpCity Submit Your Report Card