Top 25 Inbound Marketing Articles of the Week: January 10, 2014

Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more.

Looks like 2014 is off to an amazing start in the inbound marketing space. This week, Yahoo introduces the new Yahoo Advertising, Twitter co-founder Biz Stone launches social Q&A platform Jelly, and Pinterest acquires a company to bolster its visual search capabilities.

These articles are a few of the biggest, stand-out stories happening in marketing today. Take a look at the other 25 stories that we picked out for our dedicated readers. Enjoy the roundup!

Search Optimization

In SEO, there is always talk about building backlinks. However, there is much less talk on acquiring valuable press backlinks. Rob Woods puts together a detailed guide on getting press links and completing outreach to the best prospects.

We’re definitely looking forward to what the year has in store for SEO! 2014 is coming right off of the heels of Google Hummingbird, so we’re excited to see how drastic the changes will become in the industry. Christina Cantil shares her predictions with us in a post.

With the new year comes new SEO tools! Even SEO in the traditional sense is fading fast, and optimizing your website for search will always be necessary. Tad Chef describes three new free on-site SEO crawlers to test out.

Even though we are inbound marketers, we shouldn’t spend all day in front our screens, focusing solely on our campaigns. It is important to also expand your field of view. Krystian Szastok shows five proven ways to gain new perspectives in the land of search.

Social Optimization

As the years go by, social media practices continue to evolve. We went from simply pushing content down our audience’s throats to helpfully engaging them and sharing value. Lynn Strickland pitches several things not to do this year in social media.

Get up to speed on where social media is right now to know where the medium is heading. It helps to get a bird’s eye view of every social network by reading Andrew Osegi’s rundown of the updates that occurred in 2013.

Here are more predictions for social media! While the majority of predictions are limited to the marketing space, this one is listed by HootSuite CEO Ryan Holmes and enquires how the future of social media will affect our everyday lives. Read his LinkedIn post for the full story.

Are image sizes for social media frustrating you to no end? We have you covered on that front! Ezgi Gunyel updates the official social media sizing cheat sheet for 2014.

Local Optimization

Although Google has removed  detailed search data away from digital marketers, there are certainly tactics to get around this. Using Google Places and Google Plus Local is especially useful for building your local search strategy. Dan Leibson posts his tips in a thorough article.

Are you in need of a crash course for Google Plus Local? Let this post teach you everything you need to know so you can become familiar with the platform. Kev Strong lays out the Google Plus Local basics in an essential blog post.

Local SEO massively improved last year, and this year is looking to be no different. Adam Dorfman presents four local search tactics which will be significantly more important later in 2014.

Email Marketing

If your company has been running for some time and your email conversions are relatively flat, it might be time to rethink your email marketing strategy. To continue growing, you must be constantly testing. Courtney Eckerle puts together a case study analysis for a business that revamped its email automation process.

Blogging and email go hand in hand. They both need to engage the reader and keep users coming back for more. Beth Hayden lists eight interesting ways to combine email and blogging for the top results.

To market yourself effectively through an email, you need to know the basics of cold emailing. Luckily for you, Mo Bitar simplifies it all by teaching you how to email in this helpful article.

It seems illogical, but email is still the best medium to use in connecting with your audience. Not only that, but email distributes many statistics that can benefit your business. Paul Jorgensen posts 33 email marketing stats that shatter your misconceptions.

Mobile Optimization

2014 is the year of the mobile device, and i is time to start design like it is! There are many ways to design your website, but the market is trending toward an efficient model. Taylor Hawes writes five modern web design trends to adopt this year.

With mobile usage increasing dramatically over the past year, we see mobile ad prices skyrocket as well. However, this is certainly not the only reason mobile ads are set to dominate. Kevin Fishner of Kiip Marketing provides four reasons for the expansion of mobile advertising.

Content Marketing

Everything is looking great on the content marketing front. You will need to prepare your own content marketing strategy so you don’t fall behind. Henley Wing enlists the help of 20 content experts for rules in distributing content.

Have you ever wanted to know what is going on inside the mind of the average user? We have a link to a study detailing just that. James Agate puts up the results from a study testing the average user’s opinion of online content.

Now for a differing point-of-view towards content marketing! If we are already paying visitors to read our content, is this a viable long-term strategy? Mark W. Schaefer highlights the true costs of content marketing.

Making final edits to a post is never easy. There may be some parts you want to make absolutely perfect. Uttoran Sen draws up 15 tips to make your complete content impeccable.

Conversion Optimization

Copywriting is a process that few people master. To get past the intermediate level of copywriting, you have to go beyond the simple techniques and deeper into the methodology. Michael Aagaard gives expert advice to become a better conversion copywriter.

Are you ready for the end of 2014? You might laugh at this, but it’s never too early to prepare yourself to update your site’s conversion practices just in time for the holiday season. Sandip Banerjee offers seven tips to increase your sales for the new year.

The slow and the steady typically win the race. If you’re looking to learn how to master a few sprints in conversion, you’ll want to learn from the best. Learn how Steven Macdonald uses four simple steps to double the conversion rate at SuperOffice.

Reputation Management

You don’t have to leave your reputation to fate (i.e. your customers). Instead, you can take an active role in managing your mentions. Austin Jones teaches us how to be relevant in online review sites.

The recap list above includes some of the most interesting articles we caught in our streams this week. If you want to share other great inbound marketing news, please let us know below in the comments.

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