The 2014 Definitive SEO Software List: 215 Apps, Platforms, and Tools
UpCity loves to research and assemble valuable lists for our eager readers. Therefore, we couldn’t think of a better a way to welcome the new year than by collecting 215 of our favorite SEO tools available on the web today.
With access to this huge list of applications, platforms, and tools in one helpful guide, your business can grow in 2014! Whether you want to increase your search engine rankings, traffic, or sales, we encourage you to test out a couple from each category and find a winner!
Click below to be taken directly to the tool of your choice:
Twitter Counter provides competiive analysis capabilities for hashtags, follower count, growth, and more. The paid versions offer a more robust suite of features, such as historical features, hourly stat refresh, and PDF report downloads.
Rival IQ is a competitive analysis for marketers who want data results fast! Compare key metrics, track competitor keywords, and track multiple markets.
Built as a professional software for search engine marketers, SEMRush helps optimize your site with competitor research. Try out the backlink reports, and look up organic and ad keywords for any domain to stay ahead of the game.
Traffic Travis is a market research and monitoring tool for all your SEO needs. Check out your competitors and other important SEO factors in this free tool!
SERPmetrics tracks search results for your account across the various top engines. The reporting is also offered as a discounted product if you are interested in purchasing the API.
Get your webpages optimized with a variety of SEO tools from Axandra. Choose between an app that checks for broken links, a keyword density checker, and so much more at your disposal.
Positionly is the best way to get organic traffic to your website. With just a few clicks, you find professional-level SEO tools that track search rankings of your competitors and monitor media for mentions.
Have you ever wondered what was going on behind the scenes of someone else’s website technology? Now you can learn all about it in the BuiltWith platform! Learn about competitive SEO BuiltWith’s various tool’s such as market analysis, lead generation, header usage, hosting, and much more.
See the competitive analytics for any website with the power of Alexa! The respected service has been around for quite some time, giving users insights into their visitors and the keywords of competitors.
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Use SimilarWeb to compare site traffic sources across different search engines and countries. Find new business opportunities and discover which keywords are converting on your competitor sites.
STAT provides rank statistics and SERP analytics for the experienced SEO. Track unlimited keywords data from any location across the globe for the best analytics you can find.
Ready to see your competitor web analytics in real time? The Clicy app gives you that and more, allowing you to monitor individual vistors and actions with startling accuracy in the web app.
Keep tabs on your keyword ranks for Google, Bing, and Yahoo in more than 100 languages and country configurations. You can also track rankings over time and look at rankings from specific cities.
SEscout offers a detailed view of your domain and search engine keywords with hourly updates, rank tracking, and in-depth reporting for agencies. Sign up now for your SEOscout subscription!
Use the powerful and automated Serpfox for tracking your targeted keywords. Discover results instantaneously, and oversee changes to your keyword rankings through a period of time.
Zippy incorporates all the keyword data you need to know about a web domain. Enter in the site you’re researching, type in the keywords you want to configure, and see the full keyword report to optimize.
SpyFu offers several features for a trustworthy search marketing keyword research tool. Check out the competitive keyword assessment, keyword tracking, and rank analysis to learn more.
This app is full of insight for your competitors and your own website! SERank encourages you to monitor keyword rankings from more than 100 search engines over time; try it out today!
Track your keywords from anywhere or anytime with WebPosition Reporter. In addition, easily view insights from keyword positions across all the major search engines.
Piwik is a free, open-source web analytics software tool. It transmits insights on visitors, marketing campaigns, and more in order to optimize your online strategy!
If you want to earn better rankings, start think about partnering with Authority Labs. Personalize your SERP tracking with competition, keywords, locations, and number of sites. Pricing is based upon your needs as an agency or SMB.
BrightEdge should be your first choice for enterprise SEO solutions. Customize your SEO reporting, dashboard, and forecasting while collaboratng with your entire team on the perfect local, mobile, or social optimization strategy.
UpCity is the perfect do-it-yourself (or alternatively, do-it-for-me) solution to improving your business’s SEO. Track your keywords on Google, Bing, and Yahoo on a chosen period of time, and monitor your overall SEO progress by using this robust tool.
Monitor views, traffic sources, and demographic information to your videos with YouTube Analytics. Download reports for your traffic and look at which devices are sending the most views to your videos.
SEO Rank Monitor tracks your competitor data and website rankings. Who doesn’t want a tool that is low cost, no sweat to set up, and offers smart reporting?
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Term Explorer is the keyword research tool you always dreamed of. The free option offers five keyword checks a day, but once you upgrade you can analyze up to 1,000 keywords!
Utilize Trellian’s Keyword Discovery tool measures keyword statistics across the major search engines. Keep an eye on competitors, and find popular search phrases that will fit your business’s needs.
For marketers looking at robust keyword research tools, Market Samurai will certainly be one of your top choices. Target high-traffic, low-competiton keywords so that your competition won’t know what hit them!
Long Tail Pro helps you find keywords faster than ever before! Pinpoint targeted traffic, research competitors, and simplify your workflow with ease.
nTopic provides your keyword content relevancy needs. If you need to know how a specific set of content works with a particular keyword, this is the tool for you! The software also offers an API for your site.
Google Adwords allows you to research keywords and then advertise your business directly in the Google Search Engine. Optimize your daily budget to get in front of potential customers knowing what they search for online.
Google Keyword Planner is like Google Keyword Tool and Traffic Estimator combined for the ultimate keyword search experience for creating profitable campaigns! Get historical data for exact match keywords, multi-platform search estimates, and keyword lists.
Google Correlate matches searches with real-life trends. Users can easily use this data to determine high volume keyword data for their website. Check out this helpful free tool today!
The updated Google Trends tool determines search engine trends throughout all of Google. In addition, it can benefit businesses by determining searchable keywords to select for their websites.
Looking for a free analysis tool that is guaranteed to find keywords for your site? Bing Keyword Research will provide keyword data, research, and suggestions for your markets and topics.
Keyword Spy offers a variety of keyword research and PPC tools. One particuarly helpful keyword tool is by entering in a domain, Keyword Spy can help you identify a large list of organic and targeted keyword phrases for your website.
Keyword suggestion tool Ubersuggest is a fast and easy software to identify content ideas for your blog or website. Enter a term in the box, and Ubersuggest generates a long list of keyword results in return!
With an edge of being one of the most popular keyword tools today, just enter your keyword and behold an organized user interface with matching keyword phrases. Results are sorted by competition and volume.
Search Latte works gives you the option to look up Google SERPs based on particular search queries and parameters much more efficiently. These tools customize your type of search, from international to non-personalized results.
Colibri IO is a growth hacking tool to help you get more customers from blogs, social media, and search engines. The tool offers an advanced monitoring platform for conversions, SEO, and traffic.
KGen is a Firefox add-on that generates keywords based on strong queries on visited pages from within search engines. Download a CSV file to keep track of the keyphrases you find with the add-on.
Soovle allows you to compare top search terms in different major search engines. You can also save your search results for easier comparisons with this smart keyword tracking tool.
WordStream’s keyword tools cover all aspects of the keyword process. No matter what you are looking for as a beginner or advanced SEO learner, they have you covered and will walk through negative keywords, analysis, research, suggestions, and more.
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WordPress plugins definitely come in handy for local optimization, namely the Yoast Local SEO plugin. The plugin directs the exact information needed to display your site in Google local search results. Insert any data straight into the plugin, from multiple locations to operation hours .
Local business owners that don’t want to wait can put their lot in GEORanker. The tool provides live data support for geographic rankings, reporting, and citations.
Utilize the 5minutesite.com interface to swiftly create a local online presence for your business. The tool will create local keyword lists, in addition to organize directory listings for your local business.
Local Keyword Tool brings keyword search ideas that will optimize your site rank locally on Google. Simply add your keyword and zip code, and then you are granted a list of personalized keyword phrase options!
WhiteSpark is well-known for local citations. Check out the Local Citation Finder to determine where to list your website and increase your local rankings. The Local Rank Tracker reports geographic rankings by city.
Yext is a popular local management system for businesses. As one of the top local apps in the world, Yext should be at the top of your priority list this year!
You want local SEO tools? You’ve got it with BrightLocal. Audit and monitor your position wthin local search results, in addition to optimizing your Google Plus Local and tracking local citations.
Take your local SEO to even greater heights with PlacesScout. Generate keywords, find leads, and track your rank to pinpoint where you’re competitive.
Local Search Resource Tool from 51 Blocks SEO asks you to fill in some fast business data, and then it swiftly generates helpful local search citations and resources for your local domain.
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Check your SEO and analytics progress with the mAnalytics app from the Google Play Store. View daily statistics from traffic sources and content to see how your website is performing in the search engines.
Receive international traffic metrics with the touch of your iPhone or iPad with Woopra. Get deep analytics on where your visitors are coming from all in real time.
Flurry can be used to increase your traffic and measure how users interact with your applications. It’s free and powerful benefits are endless, so we suggest you take a peek today and see what it’s all about!
Monitor your SEO analytics with WebRank SEO. View Google PageRank, indexed pages, social shares, and more with this powerfully small application.
SEO SERP APP is another nifty app that can check your keyword position tracking on the go! Also view rankings and social shares across all of the major search engines.
The Link Juice mobile app compiles your backlinks and SEO data by the distinguished sources of Majestic SEO, SEOMoz, SEM Rush, and Yahoo! Site Explorer. Download it to your iPhone and see what the fuss is all about!
Check the position of your website within the search engines with this web application. Whether you’re on a mobile device, or using a desktop, SEO Watcher gives you the stat updates you want on both your site and your competitor’s.
Derived from the Searchmetrics API, SEO & Link Analyzer allows you to see the rankings of a website’s URL in SERPs and identify the links to the domain. Sift through the world’s largest database for SEO, including millions of keywords and social links from across the world.
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Make your site SEO-friendly in an instant with the WordPress Basic SEO Pack. It’s a quick way to add meta data to your individual posts and pages.
Screaming Frog is a spider test tool that allows you to audit on-site SEO performance. This small desktop program certainly delivers top benchmarks for your site to reach!
This Windows-only web extension tool helps web developers and webmasters increase their search rankings by improving site content. The modules included analyze and provide recommendations for sitemap, site, and root index file optimization.
Mint is a wonderful tool to break down site activity, pages, searches, and more for your website. Click to get started today!
The Internet Marketing Ninjas collected the best tools in the business to help with your website optimization. This toolbox analyzes your website and gives a clear picture of what components can be fixed.
This microdata tool can be used to integrate Schema.org data into your website. If you need help with this feature, be sure to contact your website developer or designer for more information.
See your website the way search engines do with the help of SEO Browser. Get a deeper perspective of your site and understand its configuration.
Are you curious of whether your site is functioning at its best? Link Sleuth creates a report that lists the health of your sites links, allowing you to pick out the ones that are broken.
Google Webmaster is a free, robust service to help optimize your website for SEO. If you are looking to get found in in Google index your site, get keyword information, or find better visibility, Google Webmaster is for you. Any SEO expert will tell you that Google Webmaster is an essential strategy to getting better search results.
Drive more traffic to your site by using Bing’s Webmaster Tools. This app’s features range from site indexation to site traffic analysis.
Make sure your pages are following the rules of SEO with Bing SEO Analyzer. Create reports on-demand that highlight site flaws with recommendations to fix them.
SEOquake is a browser extension that allows you to grab SEO information about sites you visit. While you browser the Internet, find parameters like page source, page rank, nofollow links, Bing index, and more.
Majestic SEO is the world’s largest link index database! If you want to explore the ins and outs of your URL, this backlink checker will give you detailed information on your domain.
Generate your own sitemap online with XML-Sitemaps.com! Choose from XML, HTML, and Text format to make it easier for search bots to crawl your site.
Take your website and check the speed with Pingdom tools! Test your site every minute to track the response times in search engines.
Duplicate content is a growing problem, so check for duplicate site content with Copyscape. This exciting tool detects and prevents plagiarism of your site by crawling the Internet and searching for existing copied material.
Are you looking for a Chrome extension that is right up your alley? Download the Check My Links add-on to see which links are broken on your site so you can fix them right away.
See the web configuration of any site with the Web Developer application. This neat extension shows you the makeup of a site, allowing you to selectively view meta data and other key parts of your domain.
Website Optimization, LLC’s Web Page Analyzer measures various on-site and usability features. Receive an in-depth diagnosis of your download times, HTML files, images, page size, and much more.
By quickly signing up and scanning your website, CloudFlare tests your website security and speed. Whether you are looking for website content or performance, nothing will go undetected by this highly regarded technology company.
XML Sitemap Inspector ensures that your sitemap works correctly. Check out and validate your XML sitemap now!
With its various tools, SEOSiteCheckUp.com issues a comprehensive analysis of your website. Recommendations and usability checks are offered so that your website will earn higher search rankings.
It is important to make sure all browsers understand your text. Markup Validation Service considers the markup lanuages on your web documents. It checks for HTML, XHTML, SMIL, MathML, and other valid text markups.
To better optimize your images for SEO, make sure you insert alt and title attributes in the HTML code. The SEO Friendly Images plugin does that for you in a flash.
The true all-in-one SEO plugin is here! SEO Ultimate lets you take control of title tags, meta data, rich snippets, and more.
Getting your site up to speed doesn’t have to be hard! GTmetrix helps you develop a more efficient site, allowing you to test your site’s speed to the benefit of your users.
The Firebug web development tool analyzes your website for on-site issues. It checks specific webpage items necessary for SEO success, and users can edit the HTML directly through the app.
See how every website in the world is performing with this extension for Firefox! SearchStatus displays Google PageRank, Alexa Ranking, and other stats on the browser status bar.
Check for duplicates across the web with WebConfts Similar Page Checker. This tool will allow you to determine the percentage of similarity between two webpages.
Copying and pasting large amounts of text between applications can get messy. TextCleanr is the easiest way to fix and remove line breaks, numbers, and word characters from your keyword lists.
Video SEO is rarely talked about in the SEO industry, and Wistia helps to address this. Embed code back to your webpage and manage video XML for improved search optimization.
Annie Cushing is famous in the SEO world. She created a checklist that includes hundreds of SEO key points for your website, no matter what type it is. We insist you check out this Google document right away; make a copy for yourself and use it often!
Check your site for missing Google Analytics code with the GA Checker. Spider your site like a search engine and identify which of your pages have Google Analytics tags.
Verify a sitemap in Google Webmaster Tools with the Google Sitemap Plugin. This no-nonsense app lets you create an informational sitemap that you can insert right into Google.
Check for duplicate links on your site with Redirect Checker. Don’t compete with your own site for search ranking; instead make sure that your URLs are consistent.
SEO Doctor is a Firefox add-on that points out potential SEO issues on your site. See link structure and track page flow on your site as well.
Unearth any technical issues on your site with Rob Hammond’s SEO Crawler. Get real time feedback of your crawl, search up to 250 URLs, and export CSV reports.
Check meta data, broken links, error codes, and more with SEO Crawler. Crawl subdomains, create crawling projects, and research competitors for free.
Headspace is an all-in-one meta data manager for WordPress that lets you configure data for pages, posts, and author pages. Integrate a wide range of third-party applications, like Google Analytics, CrazyEgg, and others.
Test your website for on-page search engine factors and mistakes using Seorch. The basic interface will have you improving your site in no time!
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Aftering entering in your domain, follow your W3Optimizer SEO Report for a grade, percentage, and detailed SEO analysis. The data provides keyword performance, on-site details, and other important search engine components for your website.
Use SEO tools right from the comfort of Microsoft Excel! Create your own SEO report card in addition to monitoring backlinks for quality control.
Designed for agencies to embed on their websites, My Site Auditor provides a quick way to analyze your domain while gaining leads and sales. The Auditor is easily customized and displays a nice set-up for reporting.
Check out UpCity’s SEO Report Card, and you will find a comprehensive scorecard, including a competitor analysis, link building, on-site scores, search engine ranking, and trust metrics. Once you hit this Report Card, you will be excited to learn more about how to improve your business’s SEO plan!
If you want to review your site’s local visibility, directory listings, and rank analysis, UpCity’s Local SEO Report Card is the tool for you. This free overview provides important details about your business listings and is a great combination with UpCity’s SEO Report Card.
After inserting only your domain and email address, HubSpot gives a detailed Marketing Grader report that looks at your lead generation, mobile, social media, SEO presence, and more. You can find an up-to-date version of the grader at any time by hitting the Update Now button!
WooRank provides robust data and great graphics in its quick analysis tool. The page boasts organized, user-friendly sections, including technologies, usability, and visitors, making it easy for SEO learners of all levels to learn about their website visibility.
Silktide’s Nibbler tool offers an analysis experience that includes accessibility, experience, marketing, and technology. Two key highlights are the printability and mobile optimization tests, indicating which pages are printer-friendly and what content is ready for mobile phones.
Achieve on-site optimization for your domain after using WebpageFX’s CrawlerFX report. Simply enter your URL, keyword, and email, and the PDF report will have you on your way to SEO success.
You will find a web page performance open source test after running through a couple quick questions about your site here. Find a performance review with content breakdown, page speed, and screeshots. You won’t believe how much data is generated after 30 seconds!
Juxseo provides on-page reporting for your website if you enter your website and keyword into the simple interface. After the analysis is generated, you can share your graded report with others as well!
SePptimer looks over more than 20 on-site optimization items on your domain. This useful resource notifies you of five quick tasks you should work on next, such as make a better meta description or put in a proper sitemap.xml file.
Utilize the Acquia SEO Grader Tool to improve search rankings and boost organic search traffic. Best of all, the Grader is created specifically for Drupal users.
Try out SEOMastering.com’s detailed and innovative SEO audit service. Second, try out all of the various SEO tools offered for free on the SEOMastering.com website.
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SEO Book is composed of a large suite of tools ranging from rank checkers, browser extensions, and keyword density analyzers. This is a great first stop if you are a beginner SEO!
Get the most complex suite of SEO tools right to your compter with Web SEO! Use domain, links, and analysis tools to determine your site’s health and make it better optimized for search.
RowFeeder is a social SEO analyzer that tracks keywords, usernames, and hashtags. Once you complete your research, imoport the data right into Excel for reporting.
Drive more free traffic and increase revenues from SEO with GinzaMetrics. Use this app to implement daily crawls, research traffic segmentation, and optimize your goals to achieve results faster.
Explore how to get higher traffic results with Conductor. Use the data from billions of keywords and URLs in order to optimize for organic visibility.
Boost your domain searchability with WP Social SEO Booster. Twitter Cards, Facebook Open Graph, and Google Rich Snippets markup are added to increase search visibility.
Increase traffic with less effort when Whoosh Traffic is at your back! Find keywords with hidden potential, track your progress, and pinpoint your competitors using this fresh app.
SEER’s SEO Toolbox is made for marketers and not programmers. Create optimized spreadsheets, get results faster, and pull your data from a multitude of sources, such as Twitter, Google Analytics, and Moz.
Searchmetrics offers a comprehensive solution to all your SEO analysis needs. Check your rankings, backlinks, keyword research, traffic, mobile SEO, conversions, social engagement, internal site search, tech advice and more at this one stop data shop!
DeepCrawl runs an in-depth ship of SEO resources, entirely based in the cloud. Check out competitors, analyze your landing pages, and much more with DeepCrawl’s robust packages.
RankAbove allows your business to optimize for any language in any search engine. Conduct keyword analysis, on-page optimization, and backlink analysis.
GoingUp provides many features for your site. From free tools, to a heat map, to referring keywords, to inbound links monitoring to traffic trends, your site will get everything it needs for SEO here and only move up the search engine ladder!
WebCEO is enterprise SEO at its best! Get white label reports, performance tracking, a site auditor, and more when you sign up for the multiple offerings at this service.
Squirrly is the only WordPress plugin that optimizes your content for SEO in real time. Find keywords your customers use and track all aspects of content marketing.
RavenTools grants you SEO research in the simplest way possible. Dive deep into domain data, backlinks, social media management, PPC, and more than 30 other metrics to do your marketing analysis right.
Rio SEO’s local optimization tools help with local search exposure, mobile search targeting, and social media retargeting. The app provides local listing management, optimized landing pages, and local markup to get you up to speed on local.
Looking for an SEO plan that fits a variety of needs and customers? SERP Scan is the tool for you! Track your SEO rankings, find your local insight, get competitor knowledge, and much more depending on your needs. Whether you are a one man consultant or agency, you will find your customized search marketing plans here.
Moz provides a range of free and paid tools for SEO needs. Get a hold of GetListed.org to claim listings on local directories. For help with your keyword selection or reporting, check out Moz Keyword Difficulty and SERP Analysis Tool. Determined link seekers can seek out Open Site Explorer, a trusted resource to find and compare backlinks. Followerwonk optimizes for Twitter growth success and connects influencers.
gShift gives a new meaning to SEO by offering software for both agencies and marketers. It utilizes its in-depth data to create all your SEO needs in one place, including backlink reports, keywords, international research, social signals, and Google Analytics.
This trusted team of search marketing experts sells SEO services based on small business budget and goals. Look for local SEO, free web tools, partner initiatives, reporting, and media solutions.
Manage your on-page SEO, keyword analysis, and rich snippets with SEOpressor. This WordPress plugin boasts automatic smart linking and social SEO media attachments for your status updates.
Find your free web tools right here at WebToolHub. This enormous range of engaging tools help developers and webmasters optimize their sites for the search engines.
Control your SEO campaigns at the helm of RankRanger. With this SEO platofrm, you can utilize the multi-user platform to oversee link and traffic activity, look at reputation management, daily SERP tracking, Google Analytics, and local rank tracking. The suite also offers custom reporting, a while label portal, and much more!
This SEO management software is highly extensive in giving backlinks data, analytics, PPC, rankings, and social media. Users love the simple interface yet extensive features.
These are custom tools built with clients in mind to help across social, SEO, and content strategy. Track links, find your position in Google SERPs, and segment low value links to delete later.
Unique SEO Tools puts together all of your favorite tools in one place. Check any SEO factor you need, from PageRank and backlinks to keywords and sitemaps.
Linkdex is an SEO platform for content marketers. Optimize your content for SEO, uncover new link prospects, and organize mentions to create a powerful SEO campaign.
Walk inside the details of your audience demographics with Quantcast. Measure ROI, find traffic sources, get mobile data, and compare your metrics to your competitors.
Compete is another fully featured tool to measure site visitor traffic, view keywords, and export detailed reports. This platform encourages you to optimize your search marketing with your audience in mind.
Track your results in search engine optimization and your competitor’s advantages in Cuutio. FInd the most useful keywords, learn your SERP position, and optimize your landing pages for increased traffic.
Apex Pacific helps you analyze your website and achieve top rankings in search engines! Its individual products grant access to PPC management campaigns, link building, reporting tools, and more.
Download iBusiness Promoter to begin finding top search results and more sales for your website right away! This program offers reliable tools and top ten rankings so what do you have to lose?
The Good Keywords Software Suite provides webpage data for your keywords, competitor strategy, and more. The site also offers a large number of free tools for your site. Learn SEO knowledge with this powerful SEO bundle today.
Upcity is a comprehensive, all-in-one application for agencies and small businesses. Get started with a free trial, or partner with UpCity for the affiliate programs and service offerings.
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