Posted January 31, 2013 by Karen Kouf (0 comments)
Email marketing is a powerful small business tool. It allows you to affordably reach people, target their interests, measure and test like crazy! But while we may be good at slotting articles and images into our email template, many of us fail on the most important part of the message: the subject line. Always take time [...]
Categories: SMB Marketing Tips
Posted January 30, 2013 by Karen Kouf (0 comments)
Trust is a funny thing. It can build relationships, convert a browser into a buyer, add credibility to your organization. Trust can help you succeed but lack of trust can be your downfall. While trust symbols are critical for e-commerce sites, service industries use trust symbols to improve their conversion as well (sign-up for our free UpCity Daily [...]
Categories: Small Business Marketing News, SMB Marketing Tips
Posted January 29, 2013 by Karen Kouf (0 comments)
Facebook is the indisputable leader of the social media revolution. From humble beginnings to a nationally publicized IPO, everyone knows you must be on Facebook to give legs to your business social media campaign. We provided you with basics on How to Build a Facebook Friendly Website but keeping up with new developments can be [...]
Categories: SEO How to, SMB Marketing Tips, Uncategorized
Posted January 28, 2013 by Karen Kouf (1 comments)
Do you want a powerful marketing tool that builds your brand and your reputation? How about a free opportunity to generate social media buzz? For many small companies, the email signature is an often under-utilized marketing opportunity. If you made a resolution to improve search rankings with social media and customer reviews, your email signature is an [...]
Categories: SMB Marketing Tips
Posted January 24, 2013 by Karen Kouf (0 comments)
Do you remember when you thought blogging would be fun? Adding value to your customers while sharing your own personal expertise and insight; driving traffic to your site with fresh content that search engines love. What could be better? But reality sets in. On top of daily tasks, now you’re a writer, too. Ugh! There is [...]
Categories: Content SEO, SMB Marketing Tips
Posted January 23, 2013 by Karen Kouf (1 comments)
Mobile marketing is evolving at a break-neck pace. It’s hard to stay on top of the latest advances. To help out, we’ve rounded up the top 20 blogs to follow to stay on top of your mobile marketing game. If you’re not even sure how to get started, we offer the 5-minute mobile solution. Subscribe to [...]
Categories: Small Business Marketing News, SMB Marketing Tips
Posted January 22, 2013 by Karen Kouf (1 comments)
Local search. It drives online success and can be a big miss if not properly executed. The search engines heavily favor local businesses in an effort to provide quality results. Your restaurant might never rank for ‘pizza’ in an organic search but if you have a restaurant with proper local listings completed, you might find [...]
Categories: Local SEO, SMB Marketing Tips
Posted January 21, 2013 by Karen Kouf (0 comments)
The search world seems to revolve around Google. The 2012 November Comscore report, shows that Google has 67% of the search market share and 11.4 billion monthly searches, so that’s no surprise. But what about the other 33% of queries? Bing rolls in at second on the list with 16.2% share and 2.7 billion monthly searches. That’s no small [...]
Categories: SEO How to, SMB Marketing Tips
Posted January 17, 2013 by Karen Kouf (0 comments)
Any blogger or writer can commisurate. A page full of partially written sentences, as you start (and stop) your next piece. It’s no fun. For a small business owner, tackling the world of content development can seem overwhelming. We know we should take a break—exercise, pay the bills, get the groceries—but it’s just not that fun. [...]
Categories: Content SEO, SEO How to, SMB Marketing Tips
Posted January 16, 2013 by Karen Kouf (0 comments)
Website goals vary from business to business — selling, engaging, educating — among others. But a universal rule that crosses all strategies…you have to make it easy for people to contact you. This adds credibility to your business and provides you with a direct touch point to your customers. The ‘contact me’ page is an [...]
Categories: Local SEO, SMB Marketing Tips
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