INFOGRAPHIC: Choosing the Best Keywords for SEO

Ask anyone in the SEO industry how important keywords are, and you’ll get the same answer from everyone. Choosing the best keywords for your website is crucial in search engine optimization.

Keyword targeting is essential because SEO efforts can take time and energy, and you want to be sure that you’re rewarded with great search engine traffic. Therefore, it is important to find words that aren’t too competitive but provide good search traffic. The below infographic illustrates UpCity’s key tactics for keyword selection. The infographic displays the keyword selection process and uses the example of a New Orleans lawyer. When looking at the infographic, be sure to take a look at your keywords to make sure they follow these best practices. (By the way, when we originally published this article, our company was named DIYSEO; we have now re-launched as UpCity. Our new platform helps businesses with all areas of inbound marketing including SEO, local, and social media. If you’re interested in learning more, consider subscribing to our free daily newsletter.)

DIYSEO Infographic_Keywords 101_Dec2010

Categories: Featured, Infographics, UpCity

  • David

    Nice analogy, I followed an email you sent to me and wound up at this post.
    Good job, very easy to understand. I particularly liked your sweetspot!

    I have the same basic premise that I go by, and it works for sure! When you get just the right combination of factors going for you the skies the limit.

    I’m getting between 1500 to 2000 pageviews daily at one of my EMD’s. The site has been live since June 13th. 2012 and I have a grand total of 63 backlinks.

    I only built 20 of them so the rest are occurring naturally. Point being, when your keyword research has been done correctly the search engines work for you!

    Thanks for the email, and the post!

  • hptobyre

    The internet can be overwhelming and yet empowering. It can build your business brand and turn it into a way of life, or it can break it down with mixed messaging. In an environment where web users can find exactly what they want, exactly when they want to find it, the competition can be stiff. Making sure that your brand is in front of those web users when they need to find it is crucial, and that’s where this discussion starts,?

  • Susan

    Was this picture removed or something? because its just a big white space from the intro paragraph to all the comments.

    • DIYSEO Team

      Hi Susan, the infographic should be there. Perhaps try with another browser?

  • Clint Wilde

    Great keyword graphic. Very simple to follow and easy to understand. I’ll be coming back.

  • sudip

    Your tool is real value for money. Thanks for the product.

    • DIYSEO Team


  • Greg

    Good post. Relative to local search engine optimization (adding the city as a modifier), the only thing I would challenge is the amount of time to produce good results. If your website is active and updated, optimized pages can earn page 1 positions in a matter of a few days to a few weeks. The dirty little secret is that few businesses are intentionally optimizing their sites. Of course key word competition will present an obstacle but I’ve have seen business blog pages show up in search results (1st page) in MINUTES! Do it right and you will be rewarded.

  • Corinne Tippett

    This is the first time I’ve seen the balance between high/low competition and high/low volume explained, thank you! The keyword modifiers, and your puzzle graphic, really demonstrate the idea of niche marketing for me. With a more specific niche, I can make more headway. And I almost never accurately identify my keywords the first time around. This graphic really helps.

    • DIYSEO Team

      Hi Corinne, we’re so glad the graphic could help. Stay tuned for more great blog posts.

  • Dickie O’Neal’s Irish Pub

    Great graphic! Easy to understand. Reflects the kind of service I could expect from them.

  • al

    As to @Dan’s question about keywords, the answer to that is yes and no. Google (and other search engines) ignore the list of keywords in the meta data in the head section of the HTML- in other words, you don’t get to tell the search engines what your keywords should be. Instead, the keywords are determined by the search engines (and the searchers.) So keywords are still a thing, but not an explicit thing.

  • al

    In Step 3 of the graphic, I think the sweet spot is placed badly- I want high volume & low competition (as the text alongside mentions) but the “sweet spot” is mostly in the low volume & low competition quadrant.

    • DIYSEO Team

      It’s ultimately up to the business which route to go with. It’s much harder to find keywords with high volume and low competition but if you find some, that’s the way to go!

  • Peter Guiliano

    another good seo is info graphics! so congratulations on hitting that one right on the head to add to the list ;)

  • roger

    so far so good – clear and concise. Thanks for posting.

  • Succession Media

    Dont forget building and writing quality and original content that will appeal to your users and search engines. This can just as important as backlinking and keywords

  • stocking stuffers

    Like the sweetspot graph, I have also found that it is a great way to get traffic with low competition keywords. Thanks for article.

  • Mark the Personalised wine Guy

    Nice infographic, very clear and to the point.

  • Joe Henning

    I wish a few paople would comment on Dan’s post dated 17 November 2011… Pleeeaaase!!…….. ;-)

  • ron tucker

    I’m finding out the hard way that keywords really are what opens the door to viewers and buyers. Thanks for this info.

  • Michael Del Mar

    Infographics are the best way to showcase complex information. Great work.

    • DIYSEO Team

      We agree for sure, Michael!

  • Shelly

    Just doing research on getting a website together for my new business. This article will help in my planning/development phases. Thank you!!!

  • Dan

    it seems the common knowledge is that google does not use keywords any longer in their search algorithm. am i misinformed?

    • Joe Henning

      Is that the reason I am unable to even open the familiar green backgrounded Google Keyword Tool page???

    • Karen Kouf

      I saw a couple queries around Dan’s post and wanted to answer. I’m part of the keyword selection team at DIYSEO.

      “it seems the common knowledge is that google does not use keywords any longer in their search algorithm. am i misinformed?”

      Keywords are critical for Googles search algorithm. Think how you search online…you type in words (queries) on information you want to access such “best keyword selection”. Google robots read the words all of the pages they have indexed and if they are relevant to the search query, they post you in search results. That’s oversimplified and there are many other factors in Google’s algo (even a team of LIVE people that review results), but keywords are the place to start.

      Getting the best keywords, relevant to your business, is critical. Next step, place them in your site where the search engines look for information about your products or service. Title tags, meta description, body copy, etc. The DIYSEO platform tells you how. Search engines do NOT index keywords in ‘meta data’ but some old directories still pull that info so it doesn’t hurt to include them if you can.

  • Debbie Thor

    I love how your graphics clearly demonstrate step by step how to optimize your site with the best keywords. As always your presentation is spot on. Thank you.

    • DIYSEO Team

      thanks Debbie!

  • Ben Blankenbaker

    I’ll take all the tips anyone wants to toss my way. Thanks.

  • Don Morgan

    Explains everything nicely.

  • S. Engler

    Great post! Thanks so much for compiling the one page thought process.

  • Salim Khayoumi

    Great visual aides. Obviously there’s a lot more to keywords in relation to SEO but great job explaining.

  • Robert Berube

    Great Info graphic with a winning formula for SEO success. Perfect for those willing to devote the time and discipline it takes to get to the top, but also a sound formula for SEO professionals.

  • Digital Media Mam

    Thanks. I needed that! (: Great graph!

  • Ramiro Rodriguez

    Nice post. I needed a chart like this to study.

  • Blog Marketing Experts

    Great job identifying the easy steps to identify a good short list of keyword and keyword phrases. I have been using this exact method for all my offline clients. It works like gangbusters and the business owner is happy and the result is they get new customers from doing this kind of SEO.

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  • Barby White

    Love the way you put this together in such an easy to understand form. My favorite thing her though is the graphic of the Greek house with the pillars to hold up the roof. If you are week on one of those pillars your house won’t stand. Thanks guys.

  • Joseph | Seo Services Goa

    There is one step remaining. Write great content that includes one or two of the selected key phrases in a page keeping in view all recommended practices.

  • Avi White


    I believe the best way to really find out which keywords will work best for your business, is to start your marketing plan with a robust PPC campaign.
    Use tracking phone numbers, record all calls, and use proxy servers for the ability to use different phone numbers in different ad groups.

    That will give you a lot of data fast.

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  • Cotskoi

    Keywords require hours of research to find the right ones that fit your website needs. The presentation you put together on one page is great. I am using google keyword tool and getting to the “sweet spot”. Thanks again!

    • P90 and Insanity $24.99

      Great post! the way you explain the keyword research process is very clear and can be understood by anyone, regardless of their technical background

  • Nolan Wilson

    Great post! the way you explain the keyword research process is very clear and can be understood by anyone, regardless of their technical background

    • DIYSEO Team

      Thanks for your feedback Nolan! We wanted to display the keyword process as easy to understand as possible.

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