Posted May 21, 2013 by Angela (0 comments)
Content is, as you know, at the forefront of inbound marketing. Practically all of your marketing initiatives online focus on content. Naturally, good copywriting skills are nice to have if you’re trying to market your wares on the Web. But not everyone is a natural-born writer, and even if you have decent writing abilities, you [...]
Categories: Content Marketing, Content SEO
Posted May 14, 2013 by Angela (0 comments)
Keywords have gotten some criticism in recent years, thanks to spam tactics like keyword stuffing and low-quality content. But keywords are still the foundation of your SEO (and SEM) campaign, and it’s critically important that you take the time to choose them carefully. Keyword research is more than just brainstorming some ideas and assuming you’re [...]
Categories: Content SEO, SEO How to
Posted April 4, 2013 by Angela (0 comments)
We’ve touted the many benefits of guest blogging a time or two before. Between earning some credibility, generating traffic and building backlinks, it’s pretty much a no-brainer that you should be using this strategy. The relationships you build from running a guest blogging campaign can prove invaluable later on, too. To put it simply, there’s [...]
Categories: Content SEO
Posted March 4, 2013 by Julie (0 comments)
Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Each member receives an in-depth, personalized action [...]
Categories: Content Marketing, Content SEO, SEO How to, Social Optimization, UpCity
Posted January 24, 2013 by Karen Kouf (0 comments)
Do you remember when you thought blogging would be fun? Adding value to your customers while sharing your own personal expertise and insight; driving traffic to your site with fresh content that search engines love. What could be better? But reality sets in. On top of daily tasks, now you’re a writer, too. Ugh! There is [...]
Categories: Content SEO, SMB Marketing Tips
Posted January 17, 2013 by Karen Kouf (0 comments)
Any blogger or writer can commisurate. A page full of partially written sentences, as you start (and stop) your next piece. It’s no fun. For a small business owner, tackling the world of content development can seem overwhelming. We know we should take a break—exercise, pay the bills, get the groceries—but it’s just not that fun. [...]
Categories: Content SEO, SEO How to, SMB Marketing Tips
Posted January 8, 2013 by Karen Kouf (0 comments)
Some of our favorite SEO bloggers for small business…what an experienced group of people and tough list to pull together! While we compile our lists in no particular order, this time I’m going to list the big guns and industry leaders at the bottom as honorable mentions. Not because their content and blog aren’t valuable [...]
Categories: Content SEO, Local SEO, Small Business Marketing News
Posted January 3, 2013 by Karen Kouf (0 comments)
Aaahh, the headline. The most important part of any post or content marketing article. You have 2-4 seconds to grab the reader’s interest—if not, they’re gone. Your headline also has to convince the reader that there’s something worthwhile at the end. More knowledge, a laugh, insider info. In our case, a headline that will ‘generate [...]
Categories: Content SEO, SMB Marketing Tips
Posted December 18, 2012 by Karen Kouf (0 comments)
Knowledge is power. Content is king. Free traffic rocks. More accurate words were never spoken in the world of content marketing. But how do you take your knowledge, transfer it to consumable content, and then find targeted customers? Today’s content marketers know it’s about being in the right place, at the right time, with the right [...]
Categories: Content SEO, SMB Marketing Tips
Posted December 10, 2012 by Karen Kouf (0 comments)
The explosion of web video is amazing. Just seven short years ago, YouTube founders posted their first video and now they have 800+ million unique visitors each month. A Forrester study reports that sites with optimized video have a 53X greater chance of landing on the first page of Google. ComScore data shows that online shoppers are [...]
Categories: Content SEO, Featured, Small Business Marketing News, SMB Marketing Tips
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