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Great Article! Thank you! Will there be any summary?
This is one of those articles that is valuable enough to bookmark, so that it can be shared over and over again. Great advice from everyone, and I'll keep it handy to show clients in the future. Thanks for asking me to participate.
You're very welcome and thanks so much for helping us put together such a valuable resource for small business SEO.
Amazing insights from some of the most amazing SEO marketing minds in our industry.
I noticed that everyone followed a similar trend in their responses: be patient, be realistic, and be authentic. I give this advice to all of my clients, and once the expectation is set, they're more willing to sign for the long haul.
Thanks for the kudos, Nick.
So glad you liked the article.
Not understanding that they customers are looking online first. Online to offline business grows larger and lager everyday.
Great point, Josh!
I second Donna's comment. I have bookmarked this post, Tweeted it, and shared it on my Facebook page. You got a great group of industry experts who all offered valuable insights. Thanks.
Wow. That's a lotta sharing!
Thanks so much, Amy.
We really appreciate the support.
Definitely a must-share article and must-read for SMB site owners! Simply brilliant consolidation of guidance tips and insights on small business SEO. Thanks for taking the time to put this one together.
Thanks for the kind words. You're right. The tips and quality of insight here is unmatched. We really can't thank everyone involved enough for helping put together such a useful SEO resource for SMBs.
This is the who's-who of SEO! If your new to SEO, you need to follow each one of these experts on twitter. I have have picked up some great tips from many of these people. Thanks to all of you for sharing your thoughts.
So true, Chris.
It's a pretty esteemed list.
It is funny because as you go through this blog post you start to put the image next to some of the other blog comments spread through the SEO space.
Great list you have here, their words can be a lot of help especially for beginners who would like to venture in the same business. They could get great advice from them and from you.
Thanks for inviting me to participate Ken - it's a phenomenal list of people on here. So to make it easier for everyone to stay in touch, I put together a Twitter list containing everyone on the list:
Hope to connect with you all soon.
Thanks for putting together that Twitter list. Great idea!
We've updated the post to include the new list.
@Oli....thanks lad for the Twitter group...I'll follow 'em all soon...
In my opinion, small businesses are highly reluctant to invest in SEO. Many of them have sites that are structurally bad and have to have their structures rectified before any seo is done. Secondly they tend to attempt to merely duplicate the current top ranking sites without looking at the other aspects or attempting to better them.
Pow - that took me the best part of an hour to read - great post!
I would say the biggest mistake i see - is expectations - thus the clients expectations must be aligned so as not to disappoint, i once took a client from an agency who was charging this small business 100 quid a month, for that he had delivered one KW - i sold the client by saying he wasn't doing enough, but then looking back - for 100 quid - the guy was doing more than enough for him...
So best post goes to dixon jones - i also appriciated Pat Altof and Joost hit the nail on the head - a great read DIY SEO! worth the re tweet indeed!
Thanks for taking an entire hour to read this post.
Setting expectations for small business SEO can be a major challenge, and its something that needs to be done early on.
Thanks for stopping by and thanks for the Tweet!
Definitely one to bookmark! I was hired by an independent jewelry store to manage their ecommerce store (coming soon) and this article was extremely helpful. I opened about 20 tabs while reading so I wouldn't forget to go back to all the great links.
So glad you found the article helpful.
Good luck with your new client!
thanks for the inclusion here DIY SEO and Ken too!
blogged here - http://www.canuckseo.com/index.php/2011/04/diy-seo-a-round-up-of-experts-eh/ - about these great tips 'n tactics to glean what you need to update your own thinking on all things SEO!
very interesting read...Thanks for that.
For me one of the most important things when it comes to SEO is managing client's expectations, which I do by firstly putting together a thorough SEO campaign plan and not making any promises I know that I can't keep (e.g. promising the client I'll get them on the first SERPs for a certain keyword in X amount of time).
I also feel that I always have to 'teach' the client a little about SEO, which tends to give them more confidence to invest in it. Client's, specially SMEs, won't always go out of their way to learn about it and can therefore have unrealistic expectations and/or know nothing about what a campaign entails or what SEO is really about and how much effort it can sometimes require.
Once they understand it, my job gets a lot easier and client's are generally happier with their investment!
Well pieced together. All of these SEO's say a valid point all should be considered when applying an SEO Strategy. One important thing to take on board also is that not all SEO executions are the same, each client needs to be handled individually for their needs.
Wow, Great article, Thanks. Lots of great answers.
I really love all the great stuff you provide. Thanks again and keep it coming
I am directed to this from another site. I visited Rand and Nick's sites quite often and they shall be on the list. Although a good list but it might be better if some of the keyword rich anchors could be removed, which only decreases the credibility of the post.
Great write-up...as an SEO who specializes in small business internet marketing, I love when some of the best SEOs in the business focus on it. Most of the time they are discussing scalable link building tactics for over 10,000 links, and 20 keywords...but in my experience, small business SEO can be just as lucrative.
It's nice to see that the comments by the consultants above reflect the article I wrote in 2007 on this exact topic.
My article is here: http://www.purposive.com/10-mistakes-businesses-make-when-hiring-an-seo-company/
With saciol media coming to the picture, just ranking high in the page doesn’t matter any more.
I agree with Rand Fishkin I will say this don’t be evil just be real. That’s what google bot wants.
Such as several facets of existence, there isn't any regulations involved with learning to be a search engine marketing professional. A single only will need to have skills and a few level of interest in the particular …skyscraper seo
Practicing once exercises concerning all the time underside is definitely extremely sensible in addition to remarks huge medication into the prompt and in addition coming.
I notice that it would be nice to see Google major update and create new business ideas with SEO. SEO will be easy way to start online business ranked on top 10 even top 1.
Thanks for this comprehensive list - I'll be sure not to make any more SEO mistakes moving forward :)
like this one, and yes i have solve 1 problem after checking this article, so thanks a lot to give a us very core knowledge of seo. again very hearty thanks.
Next Webtech Team
Thanks for the list! I've done some research on some of these folks and I have noticed some have personal blogs that have great information. All experts need to perform their own case studies while taking into consideration others' work. I am always happy to stumble upon more reading material because it really pays to be informed when it comes to SEO.
Don't know how I ended up finding these great interviews! Great list! Have learned alot.
Glad it helped. Thanks for reading.
Solid Nick. Everyone right now is guest pintosg like crazy and quality has started to be a serious issue among them. I believe that proper balance should be taken when allowing for guest pintosg, and you did point out the pros and cons very well. Thumbs upDiTesco recently posted..
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