Posted May 17, 2013 by Angela | 0 comments
Another week, another Friday and another great weekend for some great inbound marketing reading material. Random musing of the week: Did you know that Google offers “Flights” as a prevalent search filtering option? It’s a feature that’s been around since late 2011, but never quite got much attention. Quite useful if you fly frequently, I [...]
Categories: Weekly Roundup
Posted May 16, 2013 by Angela | 0 comments
Mobile optimization is a tricky thing, there’s no doubt about that. It’s one thing to optimize a website using the many factors that go into converting visitors—all while you’re considering the various nuances introduced by different browsers. But when you’re talking mobile, you’ve got a whole slew of confounding factors making mobile optimization a gigantic, [...]
Categories: Mobile Optimization
Posted May 14, 2013 by Angela | 0 comments
Keywords have gotten some criticism in recent years, thanks to spam tactics like keyword stuffing and low-quality content. But keywords are still the foundation of your SEO (and SEM) campaign, and it’s critically important that you take the time to choose them carefully. Keyword research is more than just brainstorming some ideas and assuming you’re [...]
Categories: Content SEO, SEO How to
Posted May 10, 2013 by Angela | 0 comments
Facebook. Mobile. Google Places. Google+. Pinterest. Twitter. Twitter Cards. Twitter WHATS? Twitter Cards aren’t new, but the platform has introduced three new types of cards that are drawing some serious attention as a way to integrate social and mobile. As you know, it’s all about integration. We know it can get really complicated just understanding [...]
Categories: Weekly Roundup
Posted May 9, 2013 by Angela | 0 comments
Ready to kick off your email marketing campaign? After our list of 25 free (or cheap) email marketing web apps on Tuesday, you should be ready to roll! But wait—you need a kick-a&$ template first. Most email applications let you choose from one of their available templates or add your own custom code. If you’re [...]
Categories: Email Marketing
Posted May 7, 2013 by Angela | 0 comments
What better way to keep in touch with your clients, prospects and contacts than through email? You’ve seen the flashy, super-impressive designer email campaigns, and you’re sure that the company spent thousands of dollars on a custom design. Well, that may be true, but you can replicate the same level of sophistication and success at [...]
Categories: Email Marketing
Posted May 3, 2013 by Angela | 0 comments
May is a busy month. Schools are winding down, the sun is shining (finally), and the skies are blue. We all seem to have a little extra spring in our steps and are ready to break out of cabin-fever mode and make things happen. Doing a little inbound marketing spring cleaning? Or just need some [...]
Categories: Weekly Roundup
Posted May 2, 2013 by Angela | 0 comments
Welcome to May, everybody! As we’re closing in on the halfway mark to 2013 (where does the time go?), we thought it’s a good time for a little 2013 SEO-strategy refresher. Why? Well, because if your 2013 has gotten off to a lackluster start—or even if you’ve been rocking it so far this year—there’s still [...]
Categories: SEO How to
Posted April 30, 2013 by Angela | 0 comments
Obsessed with tracking your website stats? We can totally relate. It’s like cruel and unusual punishment to be on the road, wondering what impact your latest marketing initiatives have had on your traffic stats while being painfully relegated to waiting ‘til you’re back at your desk to get the scoop. Clearly, we’re not the only [...]
Categories: Website Optimization
Posted April 26, 2013 by Angela | 0 comments
Did you ever wonder why Facebook has always been blue? Turns out there’s some sophisticated science surrounding the use of color in marketing—that’s why companies agonize over choosing the perfect Pantone colors for their logos for months and months. While that’s true in most cases, the real reason Facebook is blue might surprise you. Nope, [...]
Categories: Weekly Roundup
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