Ask The Expert 2/27/13: All About Local! Business Descriptions, Brownbook Business Names, & Google+ Local Verification
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Question 1: When setting up your company’s citations in local directories like Manta and Yelp, how different do the company description need to be? What guidelines can you offer? Thank you!
Our Response: Business descriptions are an important component of completing a local profile and getting your site optimized for local search results. We’d recommend using the same, constant business description for all your local listings. However, business descriptions can vary when it comes to the length allowed by the specific directory. To explain, some directories or platforms allow a certain number of characters for the business description field. We usually recommend clients spend some time compiling a few quality descriptions of various character lengths. With this effective strategy, you are prepared ahead of time and don’t have to create new content on the spot when a restriction is discovered. Compiling three descriptions that are short, medium and long in length should work well.
After you carefully write and edit your descriptions, we’d recommend utilizing the same content throughout a majority of your local citations and keeping the descriptions consistent as much as possible. In addition, these descriptions should accurately describe and promote your business/service and include some of your top keywords, but be careful that you’re not overstuffing with keywords. Be sure to check out other key tips about local online marketing on our Daily Tips Blog.
Question 2: How can I change my business name that is listed in Brownbook.net?
Our Response: The team has been working on this issue for a while now, but unfortunately we’ve not yet found a clear-cut pathway. We’re not sure why Brownbook doesn’t allow businesses to change their business name easily. We’d suggest contacting Brownbook by using their contact form and requesting the change. If you’ve attempted to contact Brownbook but haven’t heard from them, you might need to create another listing. Check out our in-depth blog post about how to list and/or update your business in Brownbook.
If you’ve had experience with this particular situation, please let us know in the comment area below! Any suggestions or experience on how to change your business name in Brownbook would be very helpful for our clients!
Question 3: How do I check if my Google + Local page has been officially claimed and verified?
Our Response: UpCity members can read the answer to this inquiry, as well as many others, in the UpCity Ask the Expert Help Center. Members are encouraged to ask their own online marketing questions for their business, and our inbound marketing experts are on call to respond to all those questions.
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