Top 25 Inbound Marketing Articles of the Week: May 23, 2014

DreamstimeEach week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more.

Here we are, back on this week’s roundup of top posts! Here are some of our best news this week: Google releases Panda Update 4.0, Yelp is adding user-generated videos to its app, and Facebook is partnering up with Constant Contact for some interesting developments…

There’s quite a bit happening in the industry today, hope you can keep up!

In the meantime, here are our top 25 inbound marketing articles of the week!

Search Optimization

In today’s landscape, you need the perfect team to take your SEO to the next level. What’s your optimal SEO dream team? Griffin Roer presents seven experts to articulate who you’ll need.

How in-depth should your SEO audits be? Get your SEO audits done the right way! Eli Overbey does an incredible breakdown of Wistia’s SEO in a detailed post.

If you’re a small business, chances are you’re working with an outside agency to audit your website. However, be wary of what certain SEO experts promise you in terms of results. Follow along as Brian Thackston gives us insight on the SEO services industry.

Do you think you gain insights from running just one campaign? Try managing more than 200! Vishal Vivek shares 26 lessons he learned from managing 200 campaigns.

Social Optimization

Have you been wondering how the social media marketing landscape has changed over time? More than 2,800 marketers are examined right here! Read Michael Stelzer free report on 2014’s social media industry.

If you want to meet more like-minded folks, go where they thrive. In the social media space, conferences are king! Krishna Reddy reports on the best social media conferences for 2014.

How do you manage visuals on social media? If you’re like most, you’re just starting to step up to the plate! Jay Baer’s podcast invites special guest Peg Fitzpatrick to talk about visual social media.

When you’re Facebook, there’s no doubt that the world is your oyster. With millions of users visiting your site a day, you can bet an application backed by the behemoth is sure to see some gains. Here’s Jim Edwards’s report on Facebook Messenger and Paper app statistics!

Local Optimization

Local marketing has proven to be beneficial for a long time now. Even larger corporations are seeing gains in the local space. Heather Fletcher writes on Toyota’s increase in sales as a result of geo-targeting in today’s post.

Organic SEO and local SEO go hand in hand. Learn how to make both aspects of search a part of your local strategy in a post by Rob Walling.

Email Marketing

How effective are your email open rates? Dissect your email marketing strategy with a fine-toothed comb in order to optimize it for the better! Krisz Rokk shares an interesting infographic to put you on the right path.

If you want to learn a little more about email marketing, Elia Nunez provides a little more insight into perfecting your email communications.

Digital marketing is evolving faster than ever, so it’s no surprise that email is quickly following suit. Douglas Karr presents 10 email marketing stats you need to know.

Do you need some more ideas to analyze your email marketing metrics? Christian Del Monte lists useful best practices in this blog post.

Mobile Optimization

Mobile marketing has certainly been successful for businesses. See how “native” advertising factors into the mobile ad space according to Colm Hannon.

One of the most reliable (yet unpredictable) ways of improving your marketing is by reading the trends and capitalizing on them. In the case of mobile, staying abreast of trends can prove quite valuable. Charlie Gallagher shares mobile marketing trends to boost your business.

Content Marketing

Letting your content ideas stagnate over time can prove detrimental to both your audience and your traffic. Pushing out your content in new ways will do wonders for your website. Shana Carp publishes four lessons from the New York Times Innovation Report.

Content still reigns supreme, and it seems that brands are finally coming around. Unfortunately wanting to deliver content doesn’t automatically equate to publishing content effectively. Tarun Mitra gives his perspective on the era of brands as publishers.

Content marketing comes with it a heavy price; lots and lots of time. Learn the other important investments to be made in your content from Jugmendra regarding your first $100!

More content equals more traffic, right? Well, theoretically. The writers at Pressly point out the dangers of merely cranking out content.

Conversion Optimization

Conversion tests may sound intimidating, but the truth of the matter is that they’re necessary if you want to ensure your site grows. Bobby Hewitt posts 10 easy tests for you to get started today!

It’s very difficult to run tests on sites with very little traffic. Thankfully, Jenny DeGraff gives advice on CRO tests for low traffic websites.

If you’re looking for concrete conversion advice on contact forms, this is the post to start. Here’s Diana Urban with the full article!

Reputation Management

In the day and age where everything is tracked (cough, NSA, cough) it should be a snap to take a look at your online reputation. Angela Stringfellow writes six online reputation management tools for us to use.

After some more tips to improve your online reviews? Aravind posts 11 techniques to improve your Google+ review reputation.

The list above includes some of the most interesting articles we caught in our streams this week. If you want to share other great inbound marketing news, please let us know below in the comments.

We really hope you’ve enjoyed this week’s posts. We always try to provide some of the best content out there on the web. Keep us posted if there’s anything you want to read more of on the blog!

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