Top 25 Strategies for Successful Landing Pages

Landing pages are considered among the most important website formats for business owners. In fact, one of the top five challenges faced by B2B marketers is building a landing page. Landing pages are where the customer converting process begins for the customer. For most businesses, a poorly optimized landing page is the difference between turning a potential customer into a brand advocate or a repelled visitor never to be seen again. Simply put, your business will have more purchases and traffic if it showcases a better landing page!

There are lots of A/B testing tools out there to improve specific factors for your webpages, such as Optimizely and Visual Site Optimizer. Check out our list below to find fantastic strategies of successful landing pages These 25 real-life examples will blow you away!

1. Utilize brilliant photos.

Narrative.ly uses a miriad of interesting, large photos to capture the readers interest.

2. Differentiate between customers through design.

Robocoin splits its users up between Customers and Operators in the layout of the webpage, making it an easy clicking decision.

3. Simplify the call-to-action.

It doesn’t get any impactful and simpler for DIY than “Get skills. Be awesome.” The simplicity of this statement creates curiosity and entices clicking on one of the two below options, “Explore” or “Join.”

4. Put your product front and center.

Outgrow.me is an ecommerce site, and its immediate call-to-action target are the products. Check out the dynamic descriptions and unique items as well!

5. If your service is FREE, advertise it in the sign up button.

Trello knows we all like the word “free”, so why not show it off? The “Free” call out is shown right front and center for easy clicking and viewing.

6. Show us what your product does.

Not only does Remember the Milk display its application front-and-center, but it also has a slider function that demonstrates the web app’s other features. This is a very slick design.

7. Use colors to your advantage.

In this example, Desktimeapp uses distinct colors to contrast the type of customer and features available for each one.

8. Keep all of the important information at the bottom.

Sputnik Creative stays true to its minimalist design and uses its one-page structure to entice the viewer to scroll down for more details.

9. A simpler page design is better.

Mixture does not try to be flashy or witty. The site simply states its purpose and does not shy away from it.

10. Give your landing page a dynamic background.

Pack sports a nice motion picture in the background, complete with music, digital video, and an atmosphere only dog owners can love.

11. Use video to walk the customer through your service.

In an engaging two-minute video, FreeAgent shares its feature-set.

12. Take your potential customers on a tour.

Campaign Monitor guides you on an interactive journey once you click “See our features” in the middle of the page. You won’t want to leave the page.

13. Customize with fewer fields on the page.

Simple does not need to know everything about you all at once. Just your email. Plain and simple.

14. Build a stunning background to surprise and delight.

ViewFllux engages its first-time visitors with a bold, eye-popping design.

15. Put the price on the page.

Uber makes its fees known from the get-go. This strategy allows users to know upfront that Uber is not hiding anything.

16. Show examples of previous work.

It is important to display past work that you can be proud of. Ps.design does this especially well.

17. Describe your product in only a few words.

Pixsta uses most of its homepage real estate for pictures, and then takes a small amount of copy to talk about the business.

18. Animate certain parts of your page.

As you scroll down New Relic’s homepage, features animate into much of the page’s existence. Check out this beautiful page to see how your eyes do not want to leave.

 

19. Take visitors into your workplace.

Wellframe takes scenes from its workers in action and puts them right in the zone.

20. Lead visitors down a path.

Squarespace does not ask for your information right away. Arrows on the sides of the screen are available to click on that demonstrate the product versatility.

21. Add social media login buttons.

For the Klout platform, it’s as efficient as signing in with your favorite social network in order to get started.

22. Use creative copy.

Marie Catribs includes creative copy and intriguing photos of its food products in order to draw you into the product.

23. Test different aspects of your page for effectiveness.

Rokivo definitely has a small number of form fields, but it may find that it doesn’t get enough qualified leads through the form. A/B test to discover the best number of fields for conversion.

24. Show press and testimonials.

Karma does not hold back when letting you know where they were previously featured.

25. Display the number of current users.

60,000+ people currently work with the Dunked service. Why not display your current numbers?

These are our top 25 strategies for crafting successful landing pages. Do you have any star examples that we should include here? Let us know in the comments.

Categories: Conversion Optimization, UpCity, Website Optimization

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