Last year, there was an estimated 31 million bloggers in the US. We wouldn’t be surprised if that number doubles in the next five years. As blogging continues to grow throughout the world, we encourage up-and-comers to learn the best ways to blogging success. Many businesses and individuals start a blog cold turkey and are lucky but that is not always the case. In order to get you ahead of the pack, we brought together 25 bloggers of all influences and sizes and provided top-notch beginner tips to know when you’re starting out.
Pull out your beginner’s notebook, manage your expectations, and hit your browser’s Bookmark button because you’ll want to come back to this post!
“Brevity matters. I know that I blog about this often. I just see several posts where one has to wade through to try and decipher the salient points (often my own).”
2. Elizabeth Maness, social media strategist
“An important step NOT to over look is to build backlinks to your content that has been previously published. You get two valuable things happening when you do. First, you will help Google and the other search engines understand the context of your content. Next, you will attract new eyes to old content! You know you want the public to understand and appreciate your sweet blog! A growing new blog really needs all the healthy link juice it can get!”
“Tell people. Okay, I’m still working on this one myself. But if you really want to grow, you gotta let people know about your blog. Attach it to your email signature, link it up to your social media profiles, tell your friends and family.”
“Attention spans are shorter than ever, so keeping length in mind while editing is also extremely important. By keeping sentences concise, you will captivate readers by making every word count.”
“Work with an editor. Have an editor to check your writing for typos, grammatical errors, and to ensure that your message is coming through as you intended.”
“Avoid the ‘Me, Me, Me’ on social media. Mix up the content you share. Don’t limit your social media activity to promoting just your own content.”
“Don’t measure stats too early. If you’re obsessing over daily numbers and you’re only a few months into your blogging journey, you’re wasting your time. It’s still too early to pay close attention to trends. After that, make sure you have Google Analytics installed.”
8. Jeff Bullas, author and entrepreneur
“Always think: How can I put a new twist on an important idea?“
“a. Target the top 15 blogs in your industry and offer to do relevant guest posts on their blogs.
b. Never turn down an opportunity for a guest post.
I’ve done guest blogs for more than 100 blogs and it has been one of the most important keys to building our social media and search engine presence.”
10. John Chow, blogger, speaker, and entrepreneur
“Blogging is a two-way street. You cannot exist without readers (well you can, but what’s the point?), and readers don’t exist unless they have something to read. Blogging is about forming relationships. There’s the relationship between you and the readers and relationship between you and other blogs in your niche. It is up to you to get to know them and form this relationship. Many readers have stated that when they’re reading my blog, it’s like a one-on-one conversion. That was not done by accident. It’s all part of relationship blogging.”
11. Jonathon Colman, content strategist
“Good content is about [the] experience, which means that it’s about data, systems, processes and workflows. It’s about brands and their business needs. But it’s also about the goals of customers and users. In short, good content is about people.”
“My number one tip is try to make the bloggers you follow and those who follow you feel appreciated. Try to retweet your friends content. I ask in my newsletter all the time if I can help and what I can do. And I am happy to share what I have learned (…) Basically those who help others will always stand out because many people only care about themselves.”
13. Marcus Sheridan, speaker and author of the Sales Lion
“You have to produce average content to learn how to produce great content.”
“Use Open Site Explorer to find the most linked to blog posts on news sites. Write a follow-up or similar (better) story.”
“Maintain an idea file. Always be on the lookout for new ideas for getting inspired to write. And have someplace where you can easily record them to refer back to later. Use Evernote as an online catch-all for writing ideas.”
16. Merlin Mann, independent writer, speaker, and broadcaster
“Good blogs are weird. Blogs make fart noises and occasionally vex readers with the degree to which the blogger’s obsession will inevitably diverge from the reader’s. If this isn’t happening every few weeks, the blogger is either bored, half-assing, or taking new medication.”
“Make it easy for other people to help you. If your stuff is good, I am going to want to re-tweet it, stumble it, digg it, and comment on it. Make that easy for me and everyone else that wants to help spread the word about you and your writing or photography.”
18. Michael Hyatt, entrepreneur, author, and blogger
“Start writing. Anything that stands between you and this is a distraction.”
19. Seth Godin, author and entrepreneur
“Digest the good ideas of other people, all day, every day.”
20. Simone McCullum, social media strategist
“Get yourself some thick skin. And get used to dealing with disappointment. Sometimes you can spend ages researching and writing a blog only to find no-one wants to read it, or a smart arse starts trolling you on Twitter. Some posts will surprise you and be wildly popular, other posts will miss the mark and it’s just you and the tumbleweeds. But – the only way you will find out what works is by doing more, over and over. Some stuff will stick, some stuff will slide down the wall and disappear down the drain. It happens – and it is OK!”
“Have fun. I think back to a quote I heard in the movie Step into Liquid when professional surfer Keala Kennelly said ‘the best surfer in the world is the one having the most fun.’ In the midst of trying to grow, increase traffic, and keep up with all the rockstars, many of us lose sight of this. If you’re having fun, then working on your blog will never seem like a chore. It becomes something you get to do instead of something you have to do.”
“Be consistent and fresh. Try to make sure you’re publishing blog posts at two to three times per week. Not only is the quality of your content important, but so is the frequency with which you publish. To continually grow your site’s traffic and sales potential, you should blog on a regular basis.”
“Mimic great writers you like. You don’t have to reinvent the wheel. If you’re stuck, use Evernote to copy and trace patterns that you like. I like to save out great essays and drafts from my favorite writers, print them, and then highlight them to study how people write effectively. Behind the words that you enjoy the most are patterns and clues to great writing.”
24. Ray Higdon, marketer and entrepreneur
“Don’t fight with technology. I have ZERO idea how to setup a blog, I just paid someone to do it. You can get this done for around $50 and it’s ‘good enough’ until you start getting leads and sales and can afford to make it look better.”
“Blogging is a very slow process… which is why you need to take it one day at a time.
In the beginning days, weeks or even months of your blog you will be writing for yourself. However this won’t be forever. Every blog has to start out somewhere and as you build up your content and links over time, more people will find your old content that you first started blogging with.”
We’re glad to have such top-notch blogging advice from influential bloggers! What sort of tips do you have for our blogging beginners? Is there any specific blogger’s advice that recently struck a chord with you? Leave your suggestions in the comments section below.