Top 25 Inbound Marketing Articles of the Week: September 27, 2013

Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, social media, and much more.

We finish September strong with a massive collection of inbound marketing goodness! By far the biggest news this week is Google decides to encrypt its search terms. The effect on inbound marketing for small businesses remains to be seen, and interesting developments will soon take shape once marketers experiment with new ways to rank in the search engines.

Let’s not keep you waiting, and here are the 25 best articles of the week!

Search Optimization

If you put together some of the best SEOs in the industry and ask them for tips, what do you get? You will find and learn from a powerful collection of advice! Steve Webb shares years’ worth of experience on the Web Gnomes blog.

Spamming will always be an issue for Google, and it will do its best to punish webmasters who take part in it. Barrie Smith lays out the 11 linking tactics Google doesn’t like and accompanying counterpoints to utilize instead.

Link building is a long process that many first-time SEOs should consider when fleshing out a traffic strategy. If you are ready to take the plunge, Shabbir Nooruddin puts together a week long plan to perfect your link building.

Social Optimization

Rather than struggle to learn all the tricks of the trade about Google Plus, how about viewing an assortment of learnings about the platform in one quick post? Christy Kunjumon designs a cheat sheet to help speed up the learning process!

When a long-standing news franchise augments an integral part of their community, it is intriguing to learn why. Suzanne LaBarre of Popular Science explains her blog’s decision to shut down its comments section.

There are many ways to work on your social media, but sometimes business owners approach it from the wrong angle. Zazzle Media’s Ben Harper transcribes his talk on why certain brands could be doing more with their social media presence.

Check out a behind-the-scenes look at the job of a social media manager running the social accounts of a top firm. Martin Belam unils his thoughts managing the UsVsTh3m brand.

Local Optimization

Citations include any mentions of your local business’s address and name on the web. How important are these citations as local and mobile become more integrated? Myles Anderson posts a survey on the BrightLocal Blog and asks experts ten tough questions on the matter.

A significant link building step for local businesses is getting listed in local directories (for now). As a result, knowing how to submit your site to a number of link communities greatly supports your marketing efforts. Phil Rozek publishes how to add your small biz to Factual.

Just getting started using Google Places for Business? We have the perfect article to help you! WidgetWare’s Myles Golden offers a guide for getting listed in Google Places.

Email Marketing

At this point, many of us realize the new Gmail redesign is not the greatest for email marketers. Abdullah Alshalabi advises Google by suggesting some improvements with examples and screenshots.

Email marketing is essential as creating quality content if you are a small business. Dayna Rothman posts seven top practices to deliver the best emails, track metrics, and stay engaged with your subscribers.

The next order of business after crafting your email is creating a subject header that doesn’t instantly turn off your readers. Ginny Soskey gives us the guidelines on how to create a five star subject line and draw in the masses.

Mobile Optimization

This post includes more evidence as to why you should think mobile! Helpful mobile statistics and responsive design tips on are included in Rebecca Gill’s blog post.

Mobile marketing strategy is difficult to think about when all you want is a mobile site. Your business needs a plan of action in mobile similar to other accessible marketing channels. Juan Pablo Castro suggests several great approaches to mobile marketing on the Lander Blog.

The Google Adwords Team researched, and the results are in: 70% of mobile searchers call a business directly from search results. Read the rest of the insights right from the Google Adwords blog.

Content Marketing

Original content takes time to create. However, brainstorming an entire new idea for a post is a larger challenge. When you are stumped to think of content, David Carrillo lists seven ways to produce content ideas in this article.

Content and data gets old quickly in the information age. It may be time to refresh your archives! SEOptimise relays advice on when and how to update your web content.

Content marketing seems straightforward enough, but oftentimes it lacks a special ingredient, according to Doug Kessler. Flip through his Slideshare presentation to find out how content marketing can help your business!

The power in content marketing is in how well it converts and attracts an audience. Not only that but it helps your business’s online presence as well as your customers. Find out the other values to marketing content from DJ Miller.

Conversion Optimization

It is important to constantly test all aspects of your business model, especially if you run a startup. Michael Sacca brings real life examples into the mix when he learns about the change to his payment process that exploded his company revenue.

Everyone needs to optimize their landing pages because increasing your conversion rate by a few percentage points can do wonders for your business. Shireen Qudosi writes out an assortment of ways to test out landing pages.

The best headlines are the ones that show, not tell. Marketing Optimizer’s Tara Pickard presents 11 examples of powerful headlines included with their landing pages.

Reputation Management

In recent news, New York joins the fight against fake online reviews. If protecting consumers and legitimizing business across the state is not admirable, we don’t know what is! inSegment provides the scoop on the rest of the story.

Do you spend a lot of time looking for mentions of your website? Finding non-linking mentions is a tough nut to crack. Wiep Knol presents quick tips to get your brand mentions out of the deep recesses of the web.

These were some of the most interesting articles we found this week. If you have any other great inbound marketing news to share, let us know below in the comments!

Categories: Small Business Marketing News, UpCity, Weekly Roundup

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