Top 25 Inbound Marketing Articles of the Week: May 3, 2013

http://www.dreamstime.com/royalty-free-stock-photo-website-repair-tools-image28247955May is a busy month. Schools are winding down, the sun is shining (finally), and the skies are blue. We all seem to have a little extra spring in our steps and are ready to break out of cabin-fever mode and make things happen. Doing a little inbound marketing spring cleaning? Or just need some educational and engaging reading material while you hit the treadmill in a mad dash to reclaim your beach body before vacation?

This week’s roundup has plenty of great advice appropriate for the spring season—strategies to avoid, what to hold onto tightly, and a number of articles on the increasing importance of having a cohesive marketing strategy that ties in all the elements of inbound marketing that we discuss here each week. Be sure to check out this week’s bonuses. We’re pretty intrigued by the email-for-productivity concept, plus you’ll want to grab the Mobile Content 101 white paper and watch the Content Marketing Institute’s take on storytelling. Enjoy!

Search Optimization

  1. Joel Friedlander discusses the essentials of SEO for the indie author at CreateSpace. This is Part 2 in a series, so don’t forget to check out Part 1 as well.
  2. You know how much we love tools, right? If you’ve been following our blog and our roundups of helpful tools in various inbound marketing categories, you’ve probably realized that it’s quite possible to get stuck in tool overload. Which tools should you be using? And in what context? Which tools are best for you? SEO-Theory.com has a great post breaking down the various types of SEO tools and when to use them.
  3. Local search keywords are different than your standard key terms for organic and paid search. GreenHost It has a thorough guide on choosing the right keywords for your various SEO strategies.
  4. Did you catch yesterday’s post on the 13 SEO strategies you should be bidding adieu in 2013? If not, read it now. And then read this: Portent reveals five SEO strategies that will be sticking around for a while. If you’re ready for a mid-year checkpoint, these posts will serve you well.

Social Optimization

  1. Martin Shervington has some pretty impressive credentials. Namely, he has a slew of educational accomplishments under his belt, he’s a Master Practitioner in NLP (Neuro-Linguistic Programming), has 15-plus years of experience working as an executive coach, personal development trainer and marketing consultant, AND he’s authored several books, including The Art and Science of Google+. Whew. In other words, he knows his stuff and he’s sharing that stuff with you in a blog post outlining Google+ for SEO. This is one bit of genius you don’t want to miss.
  2. Don’t have time for social media? Believe it or not, it is possible to find time to squeeze it into your marketing time commitment, and it’s definitely worth it. Matt Nickle shares some strategies for finding time for social media at SEO.com.
  3. Engagement is everything when it comes to social media. And the more engaged your audience, the more you can influence your search rankings with social media. Bryden McGrath of Portent, Inc. shares seven top-notch tactics for boosting your social media engagement at Social Media Examiner.

Local Optimization

  1. Sarah Harris narrows down the five essentials for local SEO at SEODesk.org.
  2. Do you know how many customers search for local businesses online? Ninety-seven percent. If that’s not enough to convince you, check out Monika Jansen’s eight ways online marketing benefits local businesses at Groupon Merchant Blog.
  3. If you’re already immersed in local search optimization, you’re probably looking for ways to take your campaign to the next level. Search Engine Journal has 11 tips for taking things up a notch.

Email Marketing

  1. Secret Traffic Formula offers some strategies and techniques for keeping your email marketing campaign on the up-and-up, boosting conversions and more.
  2. Sometimes going back to the basics is exactly what we need to re-focus and refresh. Annetta Powell shares her secrets for “back-to-basics” email marketing, including social integration, analytics, design and pretty much every aspect of setting up a solid email marketing campaign.
  3. Like many inbound marketing strategies, there are some common mistakes marketers make when it comes to email marketing. Terra Media Marketing Group identifies eight mistakes you might be making—and what to do if you are.

Mobile Optimization

  1. Daniel Burrus, CEO of Burrus Research, offers up some compelling statistics to convince you that text messaging should be your next major marketing initiative.
  2. Mobile marketing is about being a minimalist. iFlyMobi explains why—and don’t forget to score the free white paper, Mobile Content 101, for the full scoop.
  3. The future of mobile marketing is all about smartphones—and augmented reality. Drew Hendricks shares his thoughts on the future of mobile marketing, in all its technological glory, at Small Biz Trends.

Content Marketing

  1. MarketingNutz shares 16 golden rules of content marketing—all of which will help boost social engagement. This is a perfect checklist for keeping your content marketing efforts on the right track.
  2. Content marketing and social media go hand-in-hand. But how can you make sure these two facets of your marketing campaign are intertwined seamlessly? Sprout Social explains how to integrate the two effectively.
  3. Everyone can be a part of your content marketing team. That’s right: A group effort. Open View shares four secrets for getting non-marketers on board with your content marketing strategy.

Conversion Optimization

  1. Daniel Burstein of Marketing Experiments Blog evaluates SAP’s use of A/B split testing to boost conversion rates through images. Sound confusing? It’s actually pretty straightforward: They ended up boosting conversion rates by 62 percent by implementing a few simple treatments.
  2. Conversion optimization is a bit different in the B2B realm. Check out SiteTurners’ discussion of the key differences and how to get the most out of your B2B optimization efforts.
  3. A little change-up from the article format, Brandon Gaille shares a video detailing how you can use conversion optimization to remove unnecessary steps, enhance the user experience and your bottom line.

Reputation Management

  1. Social media is one of the biggest components of online reputation management. Big Blue Robot discusses the impacts.
  2. “If you don’t tell your story, someone else will.” This and other excellent take-aways from yet another exceptional article on reputation management at Reputation-Communications.com.
  3. James A. Martin, SEO and social media consultant, reveals 10 reputation management tips for job-seekers at LenFischer.com. Many of these tips can apply across the board to businesses, as well—after all, when your customers are seeking you out, they’re essentially evaluating your products and services, much like an employer evaluates an employee prior to making a hiring decision.

BONUS(es):

  • Email takes a lot of flak for being a big time-waster. Efficiency enthusiasts recommend setting specific times to check and respond to emails each day, to avoid being stuck in the never-ending funnel of spam mixed in with important messages that require your immediate attention. But Jason Womack has a different take at Entrepreneur.com, where he shares his ideas for using email as a productivity tool. Ha, take that, email-bashers! Never again will we feel guilty for browsing our inboxes all day. In theory, of course.
  • Silverpop has released its 2013 Email Marketing Metrics Benchmark Study. You can grab it here, or read some highlights and takeaways at Marketing Land.
  • How will email marketing change post-recession? Mike May has some predictions at his Email Insider blog at Media Post.
  • Mitch Joel shares his intriguing insights on “The Power and Disappointment of Digital Marketing,” at his blog Six Pixels of Separation, by Twist Image. If you’re interested in the fascinating shift taking place within the world of marketing, this is a great read.
  • Content marketing has actually been around a long time—but now, about 25 percent of marketing budgets are devoted to it. Check out this video from the Content Marketing Institute for some interesting case studies and learn more about the power of storytelling.

So much great stuff to share this week. We know spring fever is feeding our creativity. How about you? What takeaway from this week are you going to go put into action right now? We’re really comment-friendly and love all your feedback, so let us know what you think about what’s going on in the world of inbound marketing!

Categories: Weekly Roundup

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