Top 25 Inbound Marketing Articles of the Week: March 29, 2013

http://www.dreamstime.com/stock-image-diagram-marketing-strategy-illustration-image26482781Is it Friday already? What can we say, time flies when you’re having fun–and we love helping you maximize your inbound marketing strategy! By the way, did you notice you can now reply to other users’ comments on Facebook? That just takes conversation to a whole new level! In related news, LinkedIn seems to be stepping up its game with some improvements in the way you can find and connect with thought leaders.

Whether you’ll be anxiously awaiting the arrival of Peter Cottontail this weekend or it’s just another weekend for you, there’s plenty of inbound marketing news, data and insights to keep you busy. And, don’t forget to put some of those content marketing tools and social media marketing apps we told you about earlier this week to use—curate, share, take notes, get inspired, whatever your game!

In bonuses this week, we have March Madness, writing interesting copy for boring topics, and a new measurement tool from Google. Let’s get to it!

Search Optimization

  1. Feeling lost in the ever-changing world of SEO? Here’s an 8-point checklist to keep your SEO in check. Yes, SEO is still very much alive and well. Things like keywords, on-site content and inbound links still—and always will—matter. Get the checklist at the Whole Brain Marketing Blog.
  2. Do you get frustrated when Google doesn’t seem to understand your search query? Yeah, us too. After all the changes the company makes to its algorithms, their results should be spot-on every single time. You must admit the SERPs have made incredible strides in the past few years. If you want to master the semantic web from an SEO perspective—this is your single-most comprehensive roundup of semantic Web resources. Get yours at Vertical Measures.
  3. Is there, or is there not, a duplicate content penalty? Find out the answer to this and other beliefs about SEO at Biznology.

Social Optimization

  1. If you didn’t see the pink and red equality signs all over Facebook this week, we assume you spent the majority of your time under a rock. (Not that there’s anything wrong with that. Everyone needs a little head-buried-in-the-sand time.) What’s that all about? The Supreme Court is deliberating California’s Proposition 8, which bans same-sex marriage in the state. And the social sphere was on fire with opinions from both sides. Whatever your stance, the fact that this symbol went so viral across the Web is quite impressive. Get the full scoop from Core 3 Solutions.
  2. What does it take to create a successful B2B social marketing campaign? ClickZ explains the five core components.
  3. As we mentioned in the intro, LinkedIn is ramping up its search features to compete with the enhanced capabilities of other social networks, such as Facebook’s Graph Search. Now, it’s easier to find people to connect with using a single search—no more searching for jobs, people and companies separately to find who or what you’re looking for. Get the scoop at Vator News, and let us know what you think: Is this enough to make LinkedIn competitive?

Local Optimization

  1. Gadzoog offers some simple, actionable steps for building your local SEO strategy.
  2. Mobile searches are increasing, while desktop searches are on the decline in comparison. Where should you focus your efforts to optimize for and capitalize on local search? Synecore reveals some interesting data and some solid strategies you can put to use.
  3. If you’re still on the fence about whether local search optimization is necessary, check out this infographic from Local Search Study. It’s packed with hard facts and data surrounding the state of local search marketing in 2013. And, of course, it’s an infographic—so that means tons of valuable data organized into an easily digestible, visually appealing format. You can also download the white paper with more stats and findings, compiled through a collaboration between 15 Miles, Neustar Localeze and comScore. In other words, it’s pure gold. And what’s not to love about infographics?
  4. What’s the key to local search marketing? Timing is everything. Dragan Nikolic explains at Search Engine Journal—and, there’s an awesome graphic of the local search ecosystem which will single-handedly change your mind about the importance of local search if you’re still on the fence.

Email Marketing

  1. Email marketing can be so confusing. Do this, don’t do that, everyone has a different opinion about what works—and what works for another business may not work for you. Email subscribers are finicky and if you’re not using the right formula, they’ll unsubscribe. Sly Marketing reveals 10 do’s and don’ts of email marketing to get you on the right track.
  2. We’ve talked about the importance of mobile marketing—but how does that tie in to your email marketing campaign? Constant Contact shares advice for enhancing your email campaigns using text messaging.
  3. Email marketing isn’t dead, but the batch and blast tactic is. Kevin Senne discusses why this old-school tactic isn’t effective, and how it could actually be hurting your reputation. Check it out at Responsys.

Mobile Optimization

  1. Not yet capitalizing on mobile marketing? Think it’s just another channel you have to learn to use and find time to manage? Internet Marketing Blog 101 shares tactics for getting maximum results with minimal effort. In a related article, Freddy Gandarilla reveals how to be a leader by using mobile marketing.
  2. Are you catering to your audience? Testing your mobile campaigns? Or are you spamming your customers? Check out Mindjet’s five tips for mobile marketers.
  3. What’s the goal behind mobile advertising? To drive sales, of course. Michael Essany shares some facts on mobile’s growth and how to use it to drive sales. Read the full post at Intuit.

Content Marketing

  1. Pop quiz: How are content marketing and link building different? The lines are blurring between SEO, link building and content marketing as content becomes one of the most effective ways to drive links. Check out Brafton’s views on the subject and how you can use content to build backlinks.
  2. Are you on top of your content marketing strategy? Is your content shareable? Are you putting out “just another ad”? And are you really reaching your target audience? Blue Glass reveals some common content marketing blunders.
  3. It’s a roundup of infographics! If you’ve been reading our blog, you know how excited this makes us. Get ‘em all at Social Marketing Writing.

Conversion Optimization

  1. We’ve rounded up another great roundup for you with Brooks Bell’s top optimization articles for the week. Definitely worth a read!
  2. Are you maximizing your conversion funnel? Click Finders shares how to turn your visitors into paying customers in Part 1 of a 5-part series.
  3. If you want to ramp up your conversion rates, these five tips from Rise Interactive will help you supersize your results—and your profits.

Reputation Management

  1. KISSmetrics has prepared a comprehensive guide to reputation management, including real-world examples of bombs and success stories.
  2. Do you know the most common battlefronts when it comes to reputation management? This must-read post from Right Mix Tech shares five common battlefronts for you to keep an eye on—one blunder in one of these areas could lead to a reputation disaster.
  3. Find out how to develop a strong online presence with four simple steps at Sociable Blog.

 

BONUS(es):

Is your industry boring to write about? Copyblogger has tips on writing engaging content no matter how boring the subject matter.

How did you participate in March Madness? Find out how the media world, and basketball fans, took in games this year at Mashable.

Have you heard about Google’s “Full Value of Mobile” calculator? This is an awesome tool for measuring the real value of your mobile campaigns—both online and off. Get the full story at TechCrunch.

Categories: Weekly Roundup

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