Top 25 Inbound Marketing Articles of the Week: March 1, 2013

We’ve been delivering these weekly inbound marketing roundups each Friday for a couple months now. If you haven’t yet noticed these trends, we have a few favorite things. (Inject the tune of that song from The Sound of Music into your brain now. And thank us later for implanting that tune in your subconscious so that you must hear it all day.) Roundups – love ‘em. Infographics – #amazing.  And THEMES. We like themes. And we might be a little OCD, too.

We don’t always have a theme to our Friday roundups, but sometimes they just kind of happen naturally. Like last week’s Google theme. And today, we have a little refreshment from all that Google-talk with some informative content on Pinterest. (At least Pinterest isn’t owned by Google!) And of course, some articles with other focuses, as well. What do you think about Pinterest’s viability as an inbound marketing tool? Have any creative tactics or tips? We want to hear about them–you know what to do!

Search Optimization

  1. If you’re sick and tired of hearing us go on and on about Google, here’s a change of pace. How about an informative post on optimizing your YouTube channel from Capture the Conversation? Oh, rats…Google owns YouTube, too. We’re under the Google spell and we can’t escape! Read: Pay close attention to everything that Google does. It will affect you. If you’re using video as part of your content strategy, this article offers some great tips on getting maximum exposure.
  2. Is it still possible to dupe the search engines in the post-Panda and post-Penguin world of SEO? It’s always, always a bad idea…but according to Motherboard, A1 MoufPiece (yes, you read that correctly) does it successfully. A1 is a rapper who exploits popular search terms to capitalize on Spotify’s and iTunes’ SEO weaknesses. It’s an interesting read, and we’d love to hear your take on it (@Tweet us or comment below!).
  3. So, you have a PR8 site? Bet you’re pretty darn proud of that. And you should be. So what’s next (after PR9 and PR10, of course)? You might be tempted to add a few outbound links in response to the thousands of link requests you’re getting. Hey, if they want it that bad, they’d probably fork over a few bucks, right? Turns out you don’t actually own your PR—therefore, you can’t really sell it. Adam Tinworth explains over at One Man and His Blog.

Social Optimization

  1. What’s the next frontier of SEO? Social optimization, of course. Sarah at Webs explains why social optimization is the future of SEO and offers up some useful tips on building out your social media foundation with SEO in mind.
  2. True or False: Pinterest is mostly for women who like to cook and make crafts? We sincerely hope you said false. Sure, Pinterest is still one of the newer social networks to gain mass popularity. But it’s been around long enough that savvy marketers have figured out a way to make it a meaningful marketing tool—even if your business is service-based. A Better User Experience has a great infographic accompanied by eight compelling reasons you must start using Pinterest as a business marketing tool–right this second!
  3. In the spirit of continuing the discussion of Pinterest, Martin Jones shares 10 tips for optimizing Pinterest for business marketing in a post at SteamFeed. You probably never thought of using an editorial calendar for a social media channel focused on images, did you?
  4. Standing out from the crowd on Pinterest is no easy feat. Fuzz One offers five tips for standing out among your fellow Pinners and gaining readership.

Local Optimization

  1. We can’t talk about local optimization without examining its relevance to our Pinterest discussion theme for the week. So check out Duane McLennan’s roundup at DF Local of resources on using Pinterest for local SEO. Yes, we’re totally stoked that it’s a roundup. There are only three resources listed, but they’re all great ones.
  2. Bigger is not always better, especially not in the world of SEO agencies. Check out what Andrew Shotland reveals regarding how things can go wrong with A-list SEO agencies at Local SEO Guide.
  3. Small businesses should start local and then go global. EBriks makes a convincing case and names a number of reasons why local optimization can bring better results for small biz.

Email Marketing

  1. Are you still using an entry-level email marketing provider? It might be time to graduate to the next level. Dan Flores from Silverpop reveals four surefire signs that it’s time to move on to a more sophisticated program.
  2. Segmenting your email marketing contact list is the best way to simplify the task of creating more targeted messages. With segmentation, you can deliver niche offers highly relevant to a smaller, specific portion of your contact list and get better results. WhatCounts covers three ways to go about segmenting your list.
  3. Susan Southerland reveals her ten secrets to email marketing success, including five do’s and five don’ts. Some are obvious, such as using an attention-grabbing headline, but Susan delves into solid examples and detailed explanations.

Mobile Optimization

  1. It’s not just e-commerce sites that should be optimized for mobile. Here’s something you’ve probably never considered before: Mobile-optimized library websites. It’s increasingly important for both libraries and non-profits to capitalize on the widespread use of mobile devices. TechSoup for Libraries, in addition to just being an all-around cool resource for libraries who want to modernize, has a great article on the importance of responsive design.
  2. If you’re using WordPress as a platform for your site or blog, it’s easy to optimize for mobile. Tech4Sky lists 7 plugins that make the mobile optimization process easy.
  3. Find out how to improve traffic and user experience with mobile SEO at getRank’s blog. While you’re there, check out their great collection of free tools for webmasters—link tools, rank checkers, keyword tools, search engine tools and more. It’s literally a playground for web marketers.

Content Marketing

  1. Content marketing isn’t just about content. That’s why we’re seeing a rise in popularity with sites like Pinterest, which have a strong non-content foundation. Content marketing today is about images and videos just as much as it is copy. Shelly Kramer provides four ways to create shareable Pinterest images on her V3 Integrated Marketing blog. (Hint: Some of these tips can be used on other social sites, such as Facebook, too.)
  2. Ryan Hanley predicts that 2013 will be the Year of Rich Media Content Marketing. But is that bad news for small business? Check out what Ryan has to say on the subject at RyanHanley.com.
  3. Stuck in keyword analysis-paralysis? Have no fear. Beth Hayden shares her strategy for identifying the right keywords for your content marketing strategy, including how to spot trends, how to use your social networks to uncover promising keyword opportunities and more. Head over to Copyblogger to read the full post.

Conversion Optimization

  1. Conversion optimization is a little like winning the lottery. But with CRO, you can at least stack the odds in your favor. ProImpact7 reveals five ways to tilt the CRO scales—and your luck. Now that you’ve set the foundation for a streak of luck, go buy yourself a lottery ticket. The Powerball drawing is worth $103 million tomorrow night. And don’t forget to share your winnings with us.
  2. The Analyst vs. The Optimizer: What’s the difference? Brendan Regan discusses the similarities and differences between the two and explains how and where they overlap.
  3. Don’t forget about neuromarketing when you’re designing your landing pages. Neuro-who-what-huh? Yes, neuromarketing. It’s not as scary as it sounds. Mona Elesseily explains what neuromarketing is and how to use it to your advantage at Search Engine Land.

Reputation Management

  1. The Yaffe Group’s Yaffe Tidbits Blog shares some valuable tidbits (yes, we went there with the pun – go ahead and say we’re lame) on using Twitter for reputation management. It’s a mini-case study on H&R Block’s experience, and a pretty interesting one at that.
  2. Melissa Agnes specializes in crisis management, and she offers an abundance of great tips and resources via her blog. Coincidentally, today is the one-year anniversary of Melissa’s crisis management blog—so first, Happy Birthday! Second, you should check out Melissa’s weekly roundup of the top links related to reputation management online. Her latest installment includes the Ultimate Guide to Monitoring Your Online Reputation (an infographic), using internal crowdsourcing as a proactive crisis management tactic, and more.
  3. Claiming your brand name across the web is an important step in online reputation management, to avoid things like spoof accounts created using your brand name for malicious purposes. If you’ve claimed your name, the only way this can happen is if someone hacks your account (i.e., Burger King). Get some solid tips on claiming your brand, reducing negative remarks and publicity and monitoring your online image at ImFORZA.

Categories: Weekly Roundup

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