The Best Small Business Marketing News & Blog Posts of the Week — October 30, 2012

This post is meant to be helpful for all levels of SEO expertise. You can also find UpCity posts classified by level of expertise on the following pages:


Hopefully you survived Frankenstorm, and you and your loved ones are safe and warm.  Let’s ease the tension with a little Internet marketing goodness.Content marketing is the name of the game with a good majority of articles in the blogosphere over the past week.

Beginner SEO and Marketing

7 Most Important Online Marketing Tactics for Any Small Business – This article from Duct Tape Marketing really breaks down the most important online marketing steps a small business can take when establishing and growing an online presence. Finding keyword targets and creating good content to drive links top this list of tips. What would you add?

In a similar vein, Marketing Sherpa offers Inbound Marketing: 5 tips for cultivating user generated content. The article recommends figuring out how user-generated content fits into your overall marketing and communications strategy.  It also warns against creating fake user-generated content and for having a strategy to deal with negative reviews.

8 Reasons Even YOU Can Be a Kick-Butt Business Blogger from HubSpot further drives home the fact that content is king.  This article is a good argument for those looking to become bloggers for the business world.

Intermediate SEO, Marketing & Business Tips

Marketing Research: Only 25% of marketers can show value to the organization from Marketing Sherpa has some alarming statistics about how few marketers are able to demonstrate the worth of their work to the people who matter.  One of the authors of the study points out “We found that the marketers who received a grade of ‘A’ have much better relationships with folks at the finance organization, the IT organization and the sales organization.”

Why Blogging Isn’t Enough Anymore from Duct Tape Marketing is a return to SEO roots.  The author argues that having a blog isn’t good enough if you don’t have well optimized, conversion-focused pages to drive potential customers to.  This makes a lot of sense, especially because blogs and landing pages are mutually reinforcing.

Winning the Content Marketing Game: 4 Types of Killer Content  gives a really solid way to plan and execute a content marketing strategy.  The article recommends: planning with editorial calendars, re-purposing content, co-authoring content, creating evergreen content, and content curation.

Advanced SEO, Marketing & Business Links

Brands and Advertisers Want Data. Tumblr Plans to Give It from Small Business Trends announces that Tumblr joins the analytics game by offering a 3rd party solution to give advertisers and marketers insights into how their Tumblr accounts are performing.

Return on investment analysis for all your digital channels from the Google Analytics blog announce the new Cost Data Import tool, now available in public beta. It lets “users to import their cost data from any digital source — such as paid search providers, display providers, affiliates, email, social and even organic traffic.”

That’s it for this week, folks! Stay tuned for the best Internet marketing posts of the coming week.

Categories: Small Business Marketing News

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