The Best Small Business Marketing News & Blog Posts of the Week — April 14, 2011

This post is meant to be helpful for all levels of SEO expertise. You can also find UpCity posts classified by level of expertise on the following pages:


 

So, how was your week? The Internet was hopping with news of Google rolling out its Panda update across the globe this week (you can find Google’s official announcement here), but content and copywriting was also a favorite topic of discussion. This lead to some fantastic posts and tips everyone can use to improve their marketing. All in all, it was another busy and informative week that we can’t wait to share with you, so let’s get started.

Beginner SEO and Marketing

The 3 Ps of Pricing Your Services: Controversial Strategies for Serious Growth — Pricing can be a sore spot for any business or service provider, and it’s not just determining the actual price. How you present your products/services and your prices can make a huge difference in the number of sales you make. We think you’ll find Karri Flatla’s post inspiring, and hopefully helpful!

Complete Guide To Bing’s New Local Business Portal — The launch of Bing’s Business Portal was the big news for the week from this search engine giant, and it’s an important one. While the search engine does hold a smaller market share than Google, it still has the potential to drive a significant amount of traffic. You also don’t want to leave your listing open and available to someone else to snap up. Matt McGee’s guide makes the process of claiming and setting up your listing a breeze.

Increased Exposure Is Top Social Media Benefit, Says Survey — For those of you still tossing around the idea of getting into Social Media Marketing, and those who are struggling to find a benefit or come up with a plan, Nathan of Deluxe Small Business Blog may just have the answers you’re looking for. He discussed a fascinating survey on what businesses have found to be the marketing medium’s biggest benefits.

Increased Exposure Is Top Social Media Benefit, Says Survey — For those of you still tossing around the idea of getting into Social Media Marketing, and those who are struggling to find a benefit or come up with a plan, Nathan of Deluxe Small Business Blog may just have the answers you’re looking for. He discussed a fascinating survey on what businesses have found to be the marketing medium’s biggest benefits.

The Noob Guide To Internet Marketing — Who doesn’t love a good infographic, right? If you’re doing any Internet marketing, you may want to print this one off and refer back to it often. This one will definitely keep your Internet Marketing sorted out and make sure you have all your bases covered.

Intermediate SEO, Marketing & Business Tips

Ask Questions, Get Answers With Facebook Questions — Vertical Response Marketing Blog took an excellent look at Facebook’s new feature, Facebook Questions. In it, they also include some great examples of how you can use it to improve and build your business.

8 Step Process For Gaining Local Search Engine Visibility — Debra of Masterful Marketing also offered some great tips for businesses looking to improve their local SEO. This is by no means a definitive list, but it’s definitely got some great tips you’ll want to consider.

Get More Traffic From Twitter With These 6 Great Headline Tips — Jim Connolly compiled the bible of headline writing this week with this post. And while he did write it specifically with Twitter headlines in mind, we think they’re great tips for crafting great headlines in general. Bookmark this one!

Social Media Marketing: How To Optimize the Customer Experience To Benefit from Word-Of-Mouth Advertising — We all know word of mouth marketing is the most powerful form of marketing out there, but getting more word-of-mouth can be tricky. This post gives us an entire list of interesting points to consider and ideas to try.

Advanced SEO, Marketing & Business Links

Search Ranking Factors in 2011 — What’s Changed — SEOmoz does an annual survey, which includes the opinions of some of the best professionals in the business. While this report is by no means a rule book, it is definitely packed with information and ideas you can use. This week, iNeedHits covered a few of the juicy tidbits to come out of that survey.

Opportunity For Better B2B Marketing With Social Media and SEO — This week on TopRank, Lee Odden looks at how integrating SEO and Social Media is becoming a must for B2B companies. He included an interesting video and a set of stats we thought you’d find particularly interesting, as well as some great Social Media tips for advertisers you’ll want to check out.

The Buying Decision — It’s a Quick Step Not a Power Walk — The buying decision process plays a huge role in how you design your site, create your content strategy, and provide for your customers (or at least it should)! This post from Clear Thought Consulting looks at the six step model. Erin Verbeck also looked at the buying decision process with her post, Do Your Customers Buy the What or the Why.

11 Small Words That Crowd Your Copy — While we don’t really see this post as the golden rule, removing these words from your copy can certainly help you become a better writer. Don’t be discouraged, however. If you ask any writer, he or she will happily tell you ‘you are never done editing’.

Great Posts Published This Week Everyone Should Check Out

Will Google Finally See Coupon Success With Latitude — This newsy tidbit didn’t get much airtime compared to its latest algo update, but it’s just as important, if not more so, for brick and mortar business owners. What to find out why? You can also read Lisa Barone’s other post on the topic.

YouTube’s Next Big Move: Live Streaming — YouTube had some news of its own this week — live streaming. This could be a priceless medium for the companies who choose to use it wisely. The news (and V3′s post on the topic) makes our roundup partly because of its potential and the impact it could have on your business, but mostly just because it’s a pretty darn cool idea.

LinkedIn Launches TextIn — Not to be outdone, LinkedIn released news of its own this week as well and Kherize5 covered it. Now, users can search and download profiles by text message. Not only is this another cool feature, but it’s something to keep in mind, if you use LinkedIn for marketing or promotion. Also on Kherize5 this week was an interesting post on what people are attracted to in a brand.

Ringing Up Year Round Success At the Point Of Sale — Barbara Roeber of Small Business Trends published an interesting and unique piece on payment methods. It does a good job of explaining the basics and makes it much easier to decide which method is best for you. Great if you’re just starting to market online or are considering an alternative payment type.

Search Engine Marketing Show Significant Growth During First Quarter — Whether you believe companies are spending more on SEO to make up for their financial decline, or you think businesses are simply getting wiser and turning more often to the search engines, spending on the medium is definitely increasing. This is good news for SEOs, and not good news for those whose lives depend on their job.

Categories: Small Business Marketing News

  • http://www.bs.com BloggerSub

    Thank you for this great blog. BS74

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