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Most everyone with an internet connection knows something about blogs these days, but if you’re a small business owner the topic can be daunting: what exactly makes something a “blog”? How often should I update it? And why would I even want one?
We’ll walk through why it makes sense to start blogging, what exactly qualifies as being a “blog” and we’ll give you access to some great resources for learning more about how to get the most of your small business blog.
Blogs Can Speak Your Potential Customers’ Language
Blogs let you speak in a more informal tone and address issues and pain points specific to your clients and potential clients. Whereas your main Website should be designed to showcase your product, your blog is a great opportunity to offer useful how-to content to help your prospects solve a problem, comment on industry trends to show that you’re a subject matter expert, and engage with people you normally might not to help expose them to your brand.
Blogs Are Search Engine Friendly
Not only do customers love blogs, so, too, do the search engines. The more pages of content your site has the more likely you are to be able to rank for a range of different keywords. Blogs also often attract links, which help pages rank in Google. This can help you bring motivated searchers looking for a specific solution to your Website.
What Exactly Is A Blog?
Blogs are mainly defined by their use of blogging software like WordPress or Blogger, by the fact that they are updated more easily and frequently than a normal Website (for instance, with blogging software like WordPress, you don’t have to do things like categorize your posts and handy editors and plug ins make it much easier to create Web content).
While blogs are often updated frequently, many successful blogs update as infrequently as once a month and publish only outstanding content.
What to Do Next: Resources For Getting Started With Your Blog
This has been a very high level overview of what actually constitutes a “blog”. The key thing to remember is that blogs cost very little money (if any) to get set up, and starting a blog doesn’t commit you to hours and hours of daily content creation. There are a number of different ways to have your blog enhance your business and help you drive more customers via your Website.
To learn more about specific tactics for your blog, here are some great resources for small business bloggers:
And you can pay particular attention to CopyBlogger’s Content Marketing 101 to learn more about the strategy behind blogging and creating content.
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