This post is meant to be helpful for those with an intermediate level understanding of SEO. If you have a basic understanding of how Google and other search engines rank pages and are aware of some basic SEO best practices but aren’t yet an SEO expert, we think you’ll find this post useful.
Google made changes to the SERP real estate in 2010, and these changes caused organic listings to get pushed further and further down the page. Therefore, the SEO tactics that emerged in 2010 (to combat these changes) will be even more important in 2011 (and as always, make sure you get the SEO basics right, too).
SEO Tip #1 – Create compelling content
The foundation to any SEO strategy is text (that’s what search engines can understand), and that doesn’t change in 2011. Having said that, videos, info-graphics, and other rich media should also be a part of your SEO strategy. When you use rich media, be sure to tag it with unique, descriptive text and take advantage of video sitemaps.
Give your readers a reason to link to your content. The best way to do this is to differentiate yourself from your competitors in the space.
SEO Tip #2 – Create sharable content
You need to make sure that your readers can share your compelling content easily. Include the most popular social media share-buttons on your content: Twitter, Facebook, etc. Not only is this a great way to get some word-of-click marketing, but the search engines are paying more and more attention to social media cues (retweets and Facebook shares).
SEO Tip #3 – Contribute to your community
Get active online. Blogging, guest blogging, commenting on other people’s blogs, etc. are all great ways to form and strengthen relationships with your business community. These business relationships will naturally lead to high-quality back-links.
Guest blogging is one of the best ways to garner good quality back-links, so make sure it’s in your 2011 SEO roadmap.
SEO Tip #4 – Be local
There are local customers who are ready and willing to purchase goods/services from your business. These customers are using search engines to find a local business, and if your business listing isn’t showing up in Google maps, you are missing out on many potential sales.
SEO Tip #5 – Be Mobile
Smart phones out-sold computers for the first time in Q4 of 2010; therefore, it is in your company’s best interest to make sure your website is mobile-friendly. Depending on your business, you may need to invest in apps, widgets, QR codes, audio and image search, etc., if you want to cash in on rising mobile clicks.
SERP real estate is getting scarce for organic listings; follow these SEO tips in 2011 to ensure you maintain visibility in the search engines—continue to create compelling content that readers will share and link to, get active in your business community online to get high-quality back-links, and stay aware of the shift in the search engine’s attention toward these emerging channels: social, local, and mobile.
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Categories: SEO News & Trends