The Value of SEO vs. PPC [Infographic]

Many entrepreneurs know that PPC (aka CPC, cost per click, pay per click, etc.) is a cost-effective marketing channel. But did you know that SEO is an even more profitable direct marketing channel than is PPC? We hope the infographic below will help you to recognize some significant benefits of using SEO compared to pay per click advertising. (By the way, when we originally published this article, our company was named DIYSEO; we have now re-launched as UpCity.)

Value of SEO v. PPC

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