25 Marketing Resources That Are Driving Inbound Traffic Around the Web: 5/22

Search Engine Optimization Despite how long it’s been around, SEO is still fairly misunderstood by people who don’t actually do it for a living. Alexandra Tachalova debunked six myths about SEO at Entrepreneur.com this week. Google Webmaster Tools is a thing of the past. Meet Google Search Console – the renamed and reinvented Webmaster Tools. […]

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Categories: Weekly Roundup

Ask the Experts 5/20: Facebook Articles and Knowledge Graph for Brands

Q: What is Facebook Articles, and how will it impact content marketing?   A: Facebook Articles is a partnership program with major online publishers like the New York Times, The Atlantic, and National Geographic, among others. The goal is to make content more easily shareable for Facebook users, particularly on mobile, by hosting it directly […]

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Categories: Ask The Expert

25 Marketing Resources That Are Driving Inbound Traffic Around the Web: 5/15

Search Engine Optimization How have Google’s algorithm updates improved SEO? With higher content standards, less tolerance for spam, and clearer guidelines for marketers and webmasters to follow, Google’s actually made the Internet an (arguably) better place for SEOs to work. Adam Stetzer has the full write-up at Search Engine Watch. Any time you build a […]

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Categories: Weekly Roundup

Ask the Experts, 5/13: SEO For A Brand New Website, Taming Your Unsubscribe Rate

Q: I have a brand new website. I know about meta titles and descriptions, but what else do I need to do to make sure my site’s optimized for search engines? A: SEO is all about what’s going on behind the scenes. For example, before you ever put a single meta title on your website, […]

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Categories: Ask The Expert, Website Optimization

Product Update: International Support and Task Updates

We’ve had a number of pretty significant feature releases in the past few weeks and wanted to make sure and highlight them today. International Local SEO First, we are excited to announce that we now fully support the UK, Australia and Canada in addition to the United States from a Local SEO perspective. We have […]

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Categories: Product Update

25 Marketing Resources That Drive Inbound Traffic From Around the Web: May 8, 2015

Search Engine Optimization Which organic search marketing software is best? You can find out for yourself by comparing top tools on the G2 Crowd Grid or download a full report. Were you paying attention when emojis began to appear in Google search results a couple weeks ago? Google’s John Mueller has confirmed that the search […]

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Categories: Weekly Roundup

Ask The Experts 5/6: Dealing with Negative Reviews, Creating Content for “Boring” Niches

Q: What should I do about a bad review of my business that’s true?   A: First, remind yourself that this as an opportunity for your brand, not a disaster. Getting negative reviews feels bad, especially if they’re deserved. But no matter how scathing the review is, you can turn this situation to your advantage. […]

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Categories: Ask The Expert

25 Marketing Resources that Drive Inbound Traffic from Around the Web: May 1, 2015

Search Optimization Your website isn’t the only place you need to make optimizations for search engines—take full advantage of all of your media assets, including PDFs. Learn how to optimize your PDFs for search engines from Damon Rutherford at Econsultancy. Andrea Lehr explains key differences in how different generations interact with digital content at the […]

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Categories: Agency Marketing Tips, Web Tools, Weekly Roundup

Ask The Experts 4/29: Mobilegeddon’s Aftermath, Social Media Analytics

Q: ‘Mobilegeddon’ happened last week. What now?   A: First, the rollout probably hasn’t even finished yet—Google may still be testing results and tweaking the algorithm. In a blog post on April 21st, Google acknowledged that webmasters may not see changes in traffic right away, since it will take some time for its Googlebot for […]

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Categories: Ask The Expert

Understand your Competition: Performing Competitor Analysis in SEMRush

Why is Competitor Analysis Important for SEO?   While strategy and planning are both integral to an effective SEO strategy, understanding the competitive landscape is equally as important to make informed decisions. Using SEMRush’s analysis toolkit, it is possible to get a comprehensive view of where the competition stands and the tactics that contributed to […]

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Categories: SEO How to, SEO Software, Web Tools

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